Meal Kit Delivery Services Market Size, Share, Trends, Growth and Forecast 2030

Meal Kit Delivery Services Industry Prospective:

The global meal kit delivery services market size was worth around USD 20.60 billion in 2022 and is predicted to grow to around USD 65.10 billion by 2030 with a compound annual growth rate (CAGR) of roughly 15.47% between 2023 and 2030.

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Meal Kit Delivery Services Market: Overview

A meal kit delivery service is a subscription-based business model. The companies operating in the segment deliver pre-portioned ingredients and recipes to the customers. In some cases, the food ingredients are partially cooked and only require the customers to heat the remaining portions until completely cooked. The meal-kit delivery services are different from meal delivery services since the latter deals with the delivery of precooked meals that do not require any additional steps and can be directly consumed.

Researchers and experts have classified meal kit delivery services as a form of customization and personalization offered by companies operating in the food & beverages (F&B) industry. The industry is relatively new and continues to find consumers in new markets. As the market continues to emerge, it is expected to come across severe challenges during the forecast period. However, it is also projected to find new customers. Every service provider will have to find measures that can help in long-term survival, especially in the current economically volatile global market.

Key Insights:

• As per the analysis shared by our research analyst, the global meal kit delivery services market is estimated to grow annually at a CAGR of around 15.47% over the forecast period (2023-2030)
• In terms of revenue, the global meal kit delivery services market size was valued at around USD 20.60 billion in 2022 and is projected to reach USD 65.10 billion, by 2030.
• The meal kit delivery services market is projected to grow at a significant rate due to the growing dependence on technology for food-related services
• Based on meal type segmentation, non-vegetarian was predicted to show maximum market share in the year 2022
• Based on service segmentation, single was the leading segment in 2022
• On the basis of region, North America was the leading revenue generator in 2022

Request Free SampleMeal Kit Delivery Services Market: Growth Drivers

Growing dependence on technology for food-related services will drive the market growth rate

The global meal kit delivery services market is projected to grow owing to the increasing dependence of the modern population on technology for food-related services. The emergence of food delivery applications and service providers has led to the general population becoming comfortable with quick delivery services. It does not require extensive efforts and food products can be delivered in a short span thus allowing the customers more flexibility. Additionally, as the popularity of food delivery services grew, market players continued to improve their services by focusing on enhanced customer relationships, offering multiple discounts, and speeding up the delivery process.

At present times, food delivery partners can reach their customers within a few hours. Meal kit delivery services take food delivery facilities one step further but offer higher personalization. Instead of supplying cooked food from restaurants and food providers, these companies provide necessary ingredients in pre-fixed quantities along with recipes. This way a customer can enjoy the process of cooking a meal without worrying about spending time on drafting a recipe and chopping the food ingredients thus saving more time. By 2029, more than 2.56 billion people globally are expected to become users of food and associated service delivery partners.

Rising access to technology and increased consumer awareness may fuel service demand

Technology has been a key driver across industries in the modern world. The growing access to technology in the form of increased sales of smart devices and the Internet has fueled the adoption of several customer-oriented services including meal kit deliveries. The growing consumer awareness will allow the addition of new customers in the global meal kit delivery services industry. As per official data, around 7 billion people across the globe use smartphones.

Meal Kit Delivery Services Market: Restraints

High cost of services and products may restrict market demand

The global meal kit delivery services market will be restricted due to the high cost of services associated with the industry. Companies providing meal kit delivery facilities are paid services, Customers have to pay a nominal fee to use the service making it difficult for a large part of the population to become a regular customer of a meal kit delivery service provider.

Furthermore, they may find buying ingredients from local markets more cost-efficient. Recipes can be found online without any extra charge. These factors are some of the strongest growth barriers for meal kit delivery service providers.

Meal Kit Delivery Services Market: Opportunities

Rapidly growing urbanization rate may generate higher growth opportunities

The global meal kit delivery services industry is projected to grow owing to the increasing rate of urbanization. More people are moving to urban areas for better living conditions and access to higher job opportunities. The lifestyle in most urban areas, especially higher population density, is known to be fast-paced with limited time for activities apart from employment-related tasks. For instance, an average commuter takes around 3 to 4 hours to travel to and from work during peak hours in most metropolitan cities. This leaves them with limited time for cooking and other activities.

Additionally, the urban population is witnessing a rise in the number of people living alone without external help. In such situations, meal kit delivery services can be helpful as consumers can enjoy home-cooked food without spending much time in preparation. Moreover, there is a growing trend for exploring food products from other cultures. However, people may not be sufficiently equipped to try food products with extensive ingredients. Meal kit delivery services provide all the necessary resources required for such events.

Strategic expansion strategies adopted by market players may deliver optimal revenue streams

The global meal kit delivery services market is projected to benefit from the increasing strategic expansion policies of the companies operating in the industry. They are steadily offering more products including pre-cooked meals to cater to a broader audience. Additionally, the rising acquisitions and mergers with bigger companies may result in a higher influx of revenue during the forecast period.

Meal Kit Delivery Services Market: Challenges

Competition from other businesses operating in food delivery services will challenge market growth

The global meal kit delivery services market will be challenged by the intense competition the industry faces from the existing market for food delivery. Customers are keener on directly ordering pre-cooked meals. Furthermore, these forms of services enjoy the status of a mature market with a dedicated consumer base.

Meal Kit Delivery Services Market: Segmentation

The global meal kit delivery services market is segmented based on meal type, platform, service, offering, and region.

Based on meal type, the global market is segmented into vegetarian, vegan, non-vegetarian, and others. In 2022, the highest demand was observed in the non-vegetarian segment. It dominated nearly 64% of the segmental revenue. The trend can be attributed to a higher number of meat-based food consumers. There is a large consumer base for seafood products. The growing demand for food with sufficient quantities of protein, carbohydrates, and fats is one of the primary drivers for the higher popularity of non-vegetarian food.

Based on platform, the global meal kit delivery services industry is divided into offline and online.

Based on service, the global market segments are multiple and single. In 2022, the latter dominated over 58% of the total share. The single service deals with one unit of meal kit delivery thus ideal for people living alone in urban areas with limited time to spare on additional chores. The multiple segments are projected to grow at a CAGR of 16%. However, the multiple service facilities are more expensive and generally meant for a larger group of people.

Based on offering, the global market is divided into cook & eat and heat & eat.

Meal Kit Delivery Services Market: Report Scope

Meal Kit Delivery Services Market: Regional Analysis

North America to register the highest growth rate during the projection period

The global meal kit delivery services market is expected to be dominated by North America during the forecast period. In 2022, almost 46.05% of the global revenue was registered in North America. The major driver is the presence of a large population depending on external food services for food supply. Countries such as the US and Canada have an extensive and widely prevalent culture of eating out. Additionally, the technologically comfortable general population has shown higher acceptance of meal kit delivery services since they provide them with a means to enjoy home-cooked food as awareness about the health implications of regularly eating restaurant food has improved.

Furthermore, the regional population is also registering a higher demand for healthier food options. The regional players are fast expanding their services to continue staying relevant in the current highly competitive commercial world. In December 2023, the Blue Apron meal kit company announced the launch of new services in the form of prepared and ready food. The company will have 16 options for food delivery.

Meal Kit Delivery Services Market: Competitive Analysis

The global meal kit delivery services market is led by players like:

• HelloFresh
• Blue Apron
• Home Chef
• Plated
• Gobble
• Sun Basket
• Dinnerly
• Green Chef
• Factor
• Freshly
• GreenBlender
• EveryPlate
• Purple Carrot
• Marley Spoon

The global meal kit delivery services market is segmented as follows:

By Meal Type

• Vegetarian
• Vegan
• Non-Vegetarian
• Others

By Platform

• Offline
• Online

By Service

• Multiple
• Single

By Offering

• Cook & Eat
• Heat & Eat

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa