Mental Health Apps Market Size, Share, Trends, Growth 2032

Mental Health Apps Industry Prospective:

The global mental health apps market size was worth around USD 6.21 billion in 2023 and is predicted to grow to around USD 22.36 billion by 2032 with a compound annual growth rate (CAGR) of roughly 15.3% between 2024 and 2032. 

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Mental Health Apps Market: Overview

A mental health app is defined as a tool created to support persons in managing their mental health. The mental health apps contain several features, including mood tracking, meditation, therapy sessions, and others.

The objective of these apps is to promote awareness regarding mental health, offer self-help resources, and, in some situations, provide professional mental health support. This application is gaining popularity due to its accessibility, affordability, and convenience in managing mental health daily.

The mental health industry is driven by several factors, such as the growing adoption of smartphones, increasing investment in 5G infrastructures, emerging number of startups, growing product innovation, rising investment in AI technologies, and growing awareness among consumers. However, the lack of awareness in some regions acts as a major restraining factor for the market growth.

Key Insights

• As per the analysis shared by our research analyst, the global mental health apps market is estimated to grow annually at a CAGR of around 15.3% over the forecast period (2024-2032).
• In terms of revenue, the global mental health apps market size was valued at around USD 6.21 billion in 2023 and is projected to reach USD 22.36 billion by 2032.
• Growing integration with advanced technologies is expected to drive the mental health apps industry over the forecast period.
• Based on the platform, the Android segment is expected to dominate the market over the forecast period.
• Based on the application, the depression and anxiety management segment is expected to hold a significant market share over the projected period.
• Based on region, North America is expected to dominate the market during the forecast period.

Mental Health Apps Market: Growth Drivers

The increasing prevalence of mental health conditions drives market growth

The rising condition of mental health is a prominent factor propelling the global mental health apps market as the global population is experiencing stress in their life and changing living patterns. For instance, as per the data published by Statistics Canada in 2022, more than 5 million Canadian population aged 15 or older met the diagnostics criteria for a mood, anxiety, or substance use disorder. Similarly, according to HopeChest, a nonprofit organization, the highest rate of drug misuse and mental health disorders-related deaths worldwide is seen in the United States. Adults with mental illnesses make up 19.86% of the population and 4.91% of those with serious mental illnesses. Thus, these statistics support the expansion of the mental health apps industry.

Mental Health Apps Market: Restraints

Lack of clinical validation and security concerns hinder market growth

Rigorous clinical research and evidence-based backing for the efficacy of many mental health apps are lacking. This may reduce their acceptability and credibility among medical experts and consumers looking for tested remedies. Furthermore, users may be discouraged from using mental health apps due to worries about the security and confidentiality of user data, which is often sensitive. Mistrust might result from inadequate data protection procedures and possible breaches.

Mental Health Apps Market: Opportunities

Rising integration with advanced technologies such as AI offers a lucrative opportunity for market growth

The growing technological advancement by the key market players along with integration with advanced technologies such as AI is expected to offer a potential opportunity for mental health apps market growth over the analysis period. For instance, in August 2023, Swiss Re Reinsurance Solutions and Wysa partnered to introduce Wysa Assure, an AI-powered mental health assistance app. The app mixes Swiss Re's risk expertise and proprietary scoring system and Wysa's AI-powered mental health solutions to address the needs of insurers and their clients, with prospects to build similar partnerships in other countries. The AI chatbot at the heart of Wysa Assure's design is founded on cognitive behavioral therapy concepts, allowing users to receive on-demand help while being guided through evidence-based mental health resources tailored to their requirements. To meet data protection issues, the app prioritizes user anonymity and easily integrates self-management modules and insurers' support networks. This novel strategy prevents symptom progression and promotes early support seeking proactive mental health care, thereby saving claims for insurers.

Mental Health Apps Market: Challenges

The regulatory and legal issue poses a major challenge to market expansion

Regulation-wise, apps related to mental health reside in a gray area. Healthcare rules vary among nations, and the absence of uniform guidelines may present legal obstacles for app developers, particularly regarding medical claims and treatments. Thus, the regulatory and legal issues pose a major challenge to the growth of the mental health apps market.

Mental Health Apps Market: Segmentation

The global mental health apps industry is segmented based on platform, application, and region.

Based on the platform, the global mental health apps market is segmented into Android, iOS, and others. The Android segment is expected to dominate the market over the forecast period. The increasing adoption rate of Android-based smartphones and their affordability are two major drivers of the segment's growth. An increasing number of Android users is expected to accelerate market expansion, resulting in a faster growth rate. For instance, 3.9 billion people, or 48.2% of the world's population, would use Android smartphones when it comes to 8.1 billion people in 2024, according to BankMyCell.com. However, the iOS segment is expected to grow at a rapid rate over the projected period. The growth in the segment is a result of rising product launches in iOS platforms.

For instance, in June 2023, Apple revealed new health capabilities for watchOS 10, iOS 17, and iPadOS 17, stepping into two significant domains and offering cutting-edge experiences and tools across platforms. Users can now simply access assessments and services, record their everyday moods and fleeting feelings, and get insightful data thanks to new mental health capabilities. The health app is coming to the iPad, offering users new ways to see their health data. iPhone, iPad, and Apple Watch all have new vision health features that promote healthy behaviors that help lower the risk of myopia. These new features, as well as the current health elements, are all based on science and prioritize privacy.

Based on the application, the global mental health apps industry is bifurcated into depression and anxiety management, meditation management, stress management, wellness management, and others. The depression and anxiety management segment is expected to hold a significant market share over the projected period. Increasing awareness of mental health applications for the treatment of anxiety and depression disorders, as well as the growing prevalence of these problems, are some of the main drivers driving the growth of this market. For example, depression is one of the most prevalent mental health illnesses worldwide, affecting almost 280 million people, according to a March 2023 WHO article. Besides, stress management is growing at a rapid rate during the analysis period. The segment's growth is expected to be fueled by pioneering factors such as the rising prevalence of stress and related diseases and the growing usage of applications that aid stress reduction and management. For instance, the Workplace Health Report 2024 states that about 79% of workers experience moderate to high levels of stress. Therefore, market participants are implementing several measures to control stress.

Mental Health Apps Market: Report Scope

Mental Health Apps Market: Regional Analysis

North America dominates the market over the projected period

North America is expected to lead the global mental health apps market growth during the forecast period. The market is expanding due to key factors such as the rising frequency of smartphone usage, improvements in network coverage, and the adoption of social media and the Internet. The North American region's smartphone adoption rate was approximately 84% in 2022 and is predicted to reach 90% by 2030, according to GSMA's

The Mobile Economy Report 2023. Furthermore, the expansion might be attributed to heightened efforts in developing digital technology within the healthcare sector. The Department of Health Care Services (DHCS), for example, unveiled the Behavioral Health Virtual Services Platform in January 2024. It includes two free applications for families with children, adolescents, and young people (0–25 years old). The Children and Youth Behavioral Health Effort (CYBHI) and Kids' Mental Health are built on the foundation of this effort.

Mental Health Apps Market: Competitive Analysis

The global mental health apps market is dominated by players like:

• BetterHelp
• Calm
• MoodMission Pty Ltd.
• Sanvello Health
• Headspace Inc.
• Youper Inc.
• Talkspace
• Moodfit
• 7 Cups
• Happify
• Pacifica
• Daylio
• Shine
• Breethe
• Simple Habit
• Ginger
• Wysa
• Woebot
• Happier
• Meditopia

The global mental health apps market is segmented as follows:

By Platform

• Android
• iOS
• Others

By Application

• Depression and Anxiety Management
• Meditation Management
• Stress Management
• Wellness Management
• Others

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa