Messaging Platform Market Size, Share, Trends, Growth 2030

Messaging Platform Industry Prospective:

The global messaging platform market size was evaluated at $10 billion in 2022 and is slated to hit $17 billion by the end of 2030 with a CAGR of nearly 7.1% between 2023 and 2030.

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Messaging Platform Market: Overview

Messaging platforms offer proficient email services to their end-users. Apart from this, these tools possess email conferencing, archiving & compliance, social media integration, unified communications, security, instant messaging, collaboration tools, archiving & retention, and other new embedded features. Furthermore, escalating demand for advanced communication tools ranging from email to real-time communication has enhanced the demand for messaging platforms. Additionally, messaging tools find a slew of applications in both domestic and business sectors due to the rise in the use of mobile and tablets.

Key Insights

• As per the analysis shared by our research analyst, the global messaging platform market is projected to expand annually at the annual growth rate of around 5.2% over the forecast timespan (2023-2030)
• In terms of revenue, the global messaging platform market size was evaluated at nearly $10 billion in 2022 and is expected to reach $17 billion by 2030.
• The global messaging platform market is anticipated to grow rapidly over the forecast timeline owing to escalating demand for virtualization for messaging tools.
• In terms of deployment, the cloud-based segment is slated to register the highest CAGR over the analysis period.
• Based on end-user, the small & medium enterprises segment is slated to register rapid growth in the upcoming years.
• Region-wise, the North American messaging platform industry is projected to register the fastest CAGR during the assessment timeline.

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Messaging Platform Market: Growth Factors

Huge acceptance of virtualization will steer the global market expansion over the forecast period

Escalating demand for virtualization for messaging tools is set to proliferate the global messaging platform market size in the upcoming years. Reportedly, messaging platforms help web users interact in messaging as well as video conferencing mode with others. Moreover, these tools support the encoding of communication between two firms along with ensuring their security. All these aforementioned aspects will steer the expansion of the global market. A prominent increase in the use of smartphones and web penetration in distant regions is predicted to translate into a huge expansion of the global market. A surge in the number of cloud-based messaging tools is set to steer the global market expansion. Moreover, the launching of new tools for increasing the efficiency of the messaging platform will steer the growth of the global market. For instance, in May 2022, Facebook CEO Mark Zuckerberg declared that the firm is opening WhatsApp for all businesses with a novel cloud-based API on its WhatsApp tool.

Messaging Platform Market: Restraints

Rising costs of maintaining messaging tools can hinder the global industry surge over 2023-2030

Growing maintenance charges can prove to be a major hindrance to the global messaging platform industry expansion. Lack of awareness about the use of messaging tools in emerging economies can put brakes on the global industry surge.

Messaging Platform Market: Opportunities

Rise in the demand for IP-based communications to create new growth avenues for the global market over the next eight years

A surge in the acceptance of IP-based communications due to growing concerns related to an increase in the footprints will favorably leverage the growth of the global messaging platform market in the years ahead.

Messaging Platform Market: Challenges

An increase in the need for offering continuous interaction to the netizens can be a huge challenge for the global industry

Growing pressure to provide seamless interaction to the end-users can pose a huge challenge for the global messaging platform industry.

Messaging Platform Market: Segmentation

The global messaging platform market is sectored into deployment, end-user, and region.         

In deployment terms, the global messaging platform market is segregated into on-premise and cloud-based segments. Furthermore, the cloud-based segment, which acquired nearly 53.3% of the global market revenue in 2022, is set to register the highest growth rate in the upcoming timeline. The growth of the segment during the estimated timeframe can be a result of an increment in the use of cloud-based tools in small & medium scale firms. Additionally, a rise in working from remote locations will steer the expansion of the segment in the ensuing years.

Based on the end-user, the global messaging platform industry is sectored into small & medium enterprises and large enterprise segments. Moreover, the small & medium enterprises segment, which accumulated a major global industry share in 2022, is predicted to lead the global industry over the estimated timeline. The segmental surge over the projected timeframe can be a result of a rise in the acceptance of cloud-based services and virtualization in small & medium enterprises. In addition to this, surging demand for high security of confidential data of staff of small & medium enterprises will further steer the segmental surge.

Messaging Platform Market: Report Scope

Messaging Platform Market: Regional Insights

Asia-Pacific is predicted to maintain its dominant position in the global messaging platform market over the analysis timeline

Asia-Pacific, which accounted for about 58% of the global messaging platform market revenue in 2022, will be a dominating sub-continent over the prognosis timeline. In addition to this, the regional market surge can be credited to swift growth in the IT sector along with escalating consciousness about messaging tools in SMEs across developing countries such as India and China. Moreover, a surge in the acceptance of cloud-based solutions in these countries will steer the regional market trends.

The North American messaging platform industry is set to register the fastest CAGR in the ensuing years owing to an increase in the acceptance of the latest technologies in countries such as the U.S. along with the presence of key industry participants in countries such as Canada and the U.S. Countries such as the U.S. and Canada is predicted to be the key regional revenue pockets in the years to come.

Messaging Platform Market: Competitive Space

The global messaging platform market profiles key players such as:

• Openwave Messaging
• Microsoft Corporation
• Rockliffe
• Ipswitch
• IceWarp
• Open-Xchange
• Atmail
• Oracle Corporation

The global messaging platform market is segmented as follows:

By Deployment

• On-Premise
• Cloud-Based

By End-User

• Small & Medium Enterprises
•  Large Enterprises

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa