Middle East Fragrances Market Growth, Size, Share, Trends, and Forecast 2030

The size of the fragrances market in the Middle East was estimated to be $3.71 billion in 2022, and it is anticipated that it would increase to $5.01 billion by 2030, at a compound annual growth rate of 7.95%.

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Middle East Fragrances Market: Overview

The fragrances of the Middle East are equally enticing, enigmatic, and tempting, offering an olfactory panorama of intense sensuous, smoky, woody, and floral ingredients. These perfumes have grown in popularity as a result of modern perfumers capturing the beautiful essence of the Middle Eastern aromas and presenting them to a sophisticated and dynamic customer base. Perfume is seen as a potent expression of uniqueness, and its usage is said to attract the attention of friendly spirits while repelling malevolent ones. It is pervasive in Arabic society and is profoundly ingrained in history, society, and daily rituals.

Middle East Fragrances Market: Growth Factors

In recent years, the Middle East market for fragrances has seen significant expansion. This is mostly due to the existence of a youthful demographic, an improvement in living standards, and an increase in disposable income. Male as well as female customers in the Middle East have been more aware of perfume as their spending power has increased, resulting in the fragrances market's rapid expansion. Furthermore, growth in public concern about cleanliness is expected to be a critical opportunity for stakeholders. In addition, the Middle East's boom in perfume demand may be related to a growing awareness of personal well-being and a desire to establish, create, & preserve a strong identity and self-image. Also, during the last several years, there has been a considerable increase in demand for all sorts of luxury cosmetic items, including fragrances. Manufacturers take advantage of the circumstance by allowing their items to be branded and guaranteeing comparable features.

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All these key aspects have led to an increase in demand for perfumes, thereby fostering the growth of the Middle East fragrance market. In addition to this, the increase in sales of products via online sales due to emerging e-commerce platforms are also fostering the growth of the market. Furthermore, an increase in marketing strategies to increase the customer base across the world and global players willing to expand in the Middle East is estimated to have immense opportunities for the growth of the Middle East fragrance market. In Jan 2022, Moncler, Italian luxury goods and jewelry company has launched its first-ever fragrance collection in global travel retail with Qatar Duty-Free. The trademark perfumes for men and women will be sold exclusively through QDF until January, after which they will be accessible throughout the Middle East and around the world. However, the market's expansion is limited by the accessibility of counterfeit goods.

The COVID-19 pandemic adversely affected the sale of fragrances in the Middle East. Strict lockdowns imposed by governments, disruption in logistics, temporary shutdown of local markets, and reduced number of tourists all these factors collectively affected the Middle East fragrances market growth during the pandemic period. However, with the occurrence of pre-pandemic conditions, the market is likely to stabilize and grow at a healthy rate over the forecast period.

Middle East Fragrances Market: Report Scope

Middle East Fragrances Market: Segmentation

The Middle East fragrances market is categorized based on demographics and country.

Based on demographics, the market is bifurcated into female, male, and unisex.

Based on country, the Middle East fragrances market is split into the United Arab Emirates, Kingdom of Saudi Arabia, Iraq, Jordan, and the Rest of the Middle East.

Middle East Fragrances Market: Regional Analysis

The Middle East fragrances market is expected to be led by the Kingdom of Saudi Arabia. A large share of this country is mainly attributed to the availability of a wide range of Western and Arabian perfume products on the local market along with the easy availability of products through online sales channels.

Middle East Fragrances Market: Competitive Players

Some of the major players operating in the Middle East fragrances market are

• L'Oreal International (France)
• Elizabeth Arden Inc. (U.S.)
• Bvlgari Parfums (Italy)
• Estee Lauder Companies Inc. (U.S.)
• Coty, Inc. (U.S.)
• Clarins Fragrance group (France)
• Beaute Prestige International (France)
• Avon Products, Inc (U.S.)
• Chanel SA (France)
• Cartier Perfumes International (France)
• Calvin Klein, Inc.(U.S.)
• Cacharel (France)
• Givaudan
• Rasasi Perfumes Industry LLC
• Arabian Oud
• Abdul Samad Al Qurashi
• Fragrance Kitchen (TFK)
• among others.

Middle East Fragrances Market: Segment Analysis

By Form

• Aftershave
• Cologne
• Deodorants
• Perfumes
• Scent
• Body Mists
• Roll on
• Custom-Made

By Aroma

• Citrus
• Floral
• Green
• Oceanic
• Oriental
• Spicy
• Woody
• Mint
• Pungent
• Fresh

By Usage

• Men
• Women
• Unisex

By Distribution Channel

• Drugstores
• Supermarkets
• Hypermarkets
• Online stores

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa

What Reports Provides

• Full in-depth analysis of the parent market
• Important changes in market dynamics
• Segmentation details of the market
• Former, on-going, and projected market analysis in terms of volume and value
• Assessment of niche industry developments
• Market share analysis
• Key strategies of major players
• Emerging segments and regional markets
• Testimonials to companies in order to fortify their foothold in the market.