Mobile Apps and Web Analytics Market Size, Share, Industry Analysis, Trends, Growth, Forecasts, 2032

Mobile Apps and Web Analytics Market Insights

According to the report published by Zion Market Research, the global Mobile Apps and Web Analytics Market size was valued at USD 10.95 Billion in 2023 and is predicted to reach USD 43.18 Billion by the end of 2032. The market is expected to grow with a CAGR of 16.47% during the forecast period. The report analyzes the global Mobile Apps and Web Analytics Market's growth drivers, restraints, and impact on demand during the forecast period. It will also help navigate and explore the arising opportunities in the Mobile Apps and Web Analytics industry.

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Global Mobile Apps and Web Analytics Market: Overview

Mobile apps and web analytics typically track source data, page views, web page visits, active users, strings of actions, location, device information, and custom events. Mobile analytics can tell user experiences by studying acquisition metrics, app selections, fallout rates, engagement metrics, alterations, and more to help reduce app desertion and lift retention. An effective performance analytics solution monitors mobile apps in real-time and enables them to learn exactly which users and transactions are impacted the moment a problem is detected.

Global Mobile Apps and Web Analytics Market: Growth Factor

The rising trend of digitalization and growing focus on improving customer experience and the increasing need for competitive differentiation is expected to fuel the global mobile apps and web analytics market growth. Organizations throughout the world are concentrating to manage customer experience by collecting massive amounts of data through different touchpoints. Recently, Harvard Business Analytic Services Study revealed that more than 50 % of the participants suggest an increasing focus on enhancing customer experience will improve business outcomes.

Organizations are now concentrating on studying customer journey and behavior to improve the salability, with the real-time analysis by mobile apps and web analytics organizations can do the strategic analysis that will surely help provide them a competitive advantage. On the other hand, the complexity of data synchronization as it comes from different channels may hinder the growth of the global mobile apps and web analytics market. However, the current pandemic situation is showing high adoption of mobile apps and web-based services which will provide better growth opportunities for the global mobile apps and web analytics market in the forecast period.

Global Mobile Apps and Web Analytics Market COVID-19 Impact

The COVID-19 outbreak has affected markets and customers behavior in many ways which have a remarkable impact on economies and societies. This pandemic situation proved the true need for online channels and the importance of analytics in pandemic management. Several sectors in the world are facing server hit by COVID impact and are striving for sustainability, whereas significant growth is observed in the mobile app and web analytics vendors.

Significant efforts are being deployed by several governments and private organizations to leverage advanced analytics to get a real-time scenarios of the pandemic through mobile apps and web navigation across the world. Moreover, mobile apps and web analytics are getting used by several governments, public authorities, and hospitals to connect with the people and spread awareness and measures that need to be taken during the COVID-19 pandemic.

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Global Mobile Apps and Web Analytics Market: Segmentation

The global mobile apps and web analytics market is segmented based on component, solution, application, deployment mode, industry vertical, and region. Market automation segment is expected to register the highest growth by application over the forecast period. Marketing automation connects brands with the technology, provides real time insights to understand and interact with customers effectively on a large scale. With the proper use of this technology, brands can be moved toward customers effectively.

On the basis of the Application, the global market is segregated into Digital healthcare app, Remote health monitoring, Telemedicine

On the basis of the solution, the global market is segregated into Data Analytics, Data Discovery, Data Management, Data Visualization.

On the basis of the Services, the global market is segregated into Consulting, Support & Maintenance, Integration & Deployment.

On the basis of the Deployment Mode, the global market is segregated into Cloud, On-premises.

On the basis of the Organization Size, the global market is segregated into Large Enterprises, SMEs.

On the basis of the Vertical, the global market is segregated into BFSI, Retail & eCommerce, Healthcare & Life Sciences, Telecom, Manufacturing, IT.

By vertical, healthcare and life insurance segment is expected to grow with the highest CAGR over the forecast period. The current pandemic situation has positively impacted the penetration of AI in healthcare. The demand for a digital healthcare app, remote health monitoring, telemedicine, etc. has increased at an enormous rate. Knowing customer trends and experience through the process of digital heaths app is fueling market growth.

Mobile Apps and Web Analytics Market: Report Scope

Global Mobile Apps and Web Analytics Market: Regional Analysis

North America is projected to dominate the global mobile apps and web analytics market over the forecast period in terms of revenue. Well-established IT infrastructure, digitalization of major sectors, and the presence of key players in the market are some of the factors contributing to the growth of the market. Asia Pacific to register the highest CAGR over the forecast period owing to growing digitalization across the region. The presence of large market and customer demand, growing penetration of AI, and rising number of internet services, and smartphone users are some of the factors fueling the growth of the market. Europe is expected to remain in the second position in terms of revenue.

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Global Mobile Apps and Web Analytics Market: Competitive Players

Google, Oracle, Microsoft, IBM, SAP, Teradata, Micro Focus, Adobe, AWS, and Sas Institute are some of the major players operating in the global mobile apps and web analytics market.

Global Mobile Apps and Web Analytics Market: Segment Analysis

By Application

• Digital healthcare app
• Remote health monitoring
• Telemedicine

By solution

• Data Analytics
• Data Discovery
• Data Management
• Data Visualization

By Services

• Consulting
• Support & Maintenance
• Integration & Deployment

By Deployment Mode

• Cloud
• On-premises

By Organization Size

• Large Enterprises
• SMEs

By Vertical

• BFSI
• Retail & eCommerce
• Healthcare & Life Sciences
• Telecom
• Manufacturing
• IT

Global Mobile Apps and Web Analytics Market: Regional Segment Analysis

• North America
  • The U.S.
  • Canada
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of the Middle East & Africa

What Reports Provide

• Full in-depth analysis of the parent market
• Important changes in market dynamics
• Segmentation details of the market
• Former, ongoing, and projected market analysis in terms of volume and value
• Assessment of niche industry developments
• Market share analysis
• Key strategies of major players
• Emerging segments and regional markets
• Testimonials to companies in order to fortify their foothold in the market.