Mobile Business Intelligence (BI) Market Size, Share, Trends, Growth, 2032

Mobile Business Intelligence (BI) Industry Prospective:

The global mobile business intelligence (BI) market size was worth around USD 15.4 billion in 2023 and is predicted to grow to around USD 52.1 billion by 2032, with a compound annual growth rate (CAGR) of roughly 14.5% between 2024 and 2032.

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Mobile Business Intelligence (BI) Market: Overview

"Mobile BI is a system comprising both technical and organizational elements that present historical and/or real-time information to its users for analysis on mobile devices such as smartphones and tablets (not laptops), to enable effective decision-making and management support, for the overall purpose of increasing firm performance known as mobile business intelligence, also known as mobile intelligence or mobile BI. The term "business intelligence" (BI) describes computer-based methods for identifying, extracting, and evaluating business data, such as sales revenue by departments and/or goods or related expenses and earnings.

Key Insights

• As per the analysis shared by our research analyst, the global Mobile Business Intelligence (BI) market is estimated to grow annually at a CAGR of around 14.5% over the forecast period (2024-2032).
• In terms of revenue, the global Mobile Business Intelligence (BI) market size was valued at around USD 15.4 billion in 2023 and is projected to reach USD 52.1 billion by 2032.
• The increasing integration of advanced technology, including AI and ML, is expected to drive the Mobile Business Intelligence (BI) market over the forecast period.
• Based on solution, the software segment is expected to dominate the Mobile Business Intelligence (BI) market over the forecast period.
• Based on deployment mode, the on-premises segment is expected to hold the largest market share over the forecast period.
• Based on enterprise size, the large enterprise segment is expected to hold the largest revenue share over the forecast period.
• Based on application, the sales and marketing management segment is expected to dominate the market during the forecast period.
• Based on industry vertical, the BFSI segment is expected to capture the largest market share over the forecast period.
• Based on region, North America is expected to dominate the market during the forecast period.

Mobile Business Intelligence (BI) Market: Growth Drivers

Exponential increase in data volumes drives market growth

One of the key factors propelling the global mobile business intelligence market is the exponential rise in the amount and diversity of data produced by enterprises. Organizations are gathering enormous volumes of heterogeneous data as a result of the growth of digital transactions, social media interactions, and IoT devices.

Businesses can obtain meaningful insights using mobile BI technologies, which offer a platform for efficiently managing, analyzing, and displaying this data. Decision-makers may stay informed and flexible no matter where they are because of the ability to access and analyze this data via mobile devices. The need for strong mobile BI systems that can manage massive data volumes and provide extensive analytical capabilities to assist data-driven decision-making processes is highlighted by this development.

Mobile Business Intelligence (BI) Market: Restraints

High initial investment cost hinders market growth

One major obstacle to the widespread adoption of mobile business intelligence (BI) systems is the high upfront investment expenses. Mobile BI software licensing costs can be high, particularly for enterprise-level products with sophisticated functionality. Costs are further increased when Mobile BI platforms are specially developed to satisfy certain company requirements.

Furthermore, integrating mobile BI platforms with current corporate systems (such as ERP and CRM) frequently takes a lot of time, money, and effort. Employees must also receive training to use Mobile BI technologies efficiently, which will cost extra for workshops, classes, or employing outside trainers. To promote adoption and get over the opposition, organizations might also need to spend money on change management programs. Thereby, the high initial investment cost might hamper the mobile business intelligence industry expansion.

Mobile Business Intelligence (BI) Market: Opportunities

Rising product launches offer a lucrative opportunity for market growth

The increasing product launch is expected to offer a lucrative opportunity for the Mobile Business Intelligence (BI) market during the analysis period. For instance, in June 2024, MicroStrategy® Incorporated, a pioneer in AI-powered business intelligence, announced that the latest iteration of the MicroStrategy ONE platform enables organizations to layer contextual, bite-sized AI insights into any application in a no-code environment, marking an industry first. This capability expands on HyperIntelligence®, a long-standing MicroStrategy ONE product that pioneered contextual BI. This powerful feature in MicroStrategy ONE allows frontline workers to quickly obtain relevant, on-demand data insights within any application and ask questions about that data using natural language to delve deeper. As a result, MicroStrategy ONE can support data-driven decision-making across the company.

Mobile Business Intelligence (BI) Market: Challenges

Complexity in integration poses a major challenge to market expansion

One major obstacle to adoption is the difficulty of integrating mobile business intelligence (BI) solutions with current company workflows and systems. For mobile BI solutions to deliver precise and useful insights, they must integrate easily with a variety of data sources, apps, and platforms. Technical difficulties, resource requirements, and substantial time commitments are frequently associated with this integration procedure. Thus, the complexity of integration poses a major challenge for the Mobile Business Intelligence (BI) Market expansion.

Mobile Business Intelligence (BI) Market: Report Scope

Mobile Business Intelligence (BI) Market: Segmentation

The global Mobile Business Intelligence (BI) industry is segmented based on solution, deployment mode, enterprise size, application, industry vertical, and region.

Based on solution, the global Mobile Business Intelligence market is segmented into software and service. The software segment is expected to dominate the Mobile Business Intelligence (BI) market over the forecast period. The growing advancement and innovative product launches are the major reasons behind the segment expansion.

Based on deployment mode, the global Mobile Business Intelligence industry is bifurcated into on-premises and cloud-based. The on-premises segment is expected to hold the largest market share over the forecast period. This market segment appeals to businesses that want complete control over their BI systems for reasons like data sensitivity, regulatory compliance, or integration with on-site technology. Businesses with significant IT resources and a requirement for high levels of protection and customization frequently select on-premises mobile BI solutions.

Based on enterprise size, the global Mobile Business Intelligence industry is bifurcated into small and medium-sized enterprises and large enterprises. The large enterprises segment is expected to hold the largest revenue share over the forecast period. Real-time access to business-critical data across several departments, regions, and marketplaces is essential for large companies. Instant access to dashboards and reports is made possible by mobile BI solutions, which facilitate prompt decision-making and reaction to market developments.

Based on application, the global Mobile Business Intelligence market is bifurcated into fraud and security management, sales and marketing management, predictive asset maintenance, risk and compliance management, supply chain management and operations, and others. The sales and marketing management segment is expected to dominate the market during the forecast period. Mobile BI helps ensure that resources are used efficiently and effectively, boosting return on investment.

Based on industry vertical, the global Mobile Business Intelligence industry is bifurcated into BFSI, IT and Telecommunications, healthcare, retail, government, manufacturing, and others. The BFSI segment is expected to capture the largest market share over the forecast period. Increasing investments in digital transformation are pushing BFSI firms to adopt advanced technologies like Mobile BI.

Mobile Business Intelligence (BI) Market: Regional Analysis

North America dominates the market over the projected period

North America is expected to dominate the global Mobile Business Intelligence (BI) market. When it comes to the creation and application of new technologies, North America is a key participant. Due to the presence of major firms like Apple, Facebook, IBM, and Google, the ICT industry is dominated by thriving startups focused on big data and business analytics. Because of its high degree of consumer use and technological acceptability compared to other developed economies, North America is also ranked as the leading contributor in the mobile analytics market.

Additionally, the US government is aggressively integrating mobile business intelligence (BI) systems throughout its agencies. The businesses are also making large investments in creating appropriate solutions. Amazon introduced the Amazon Pinpoint Service last year, which aids in tracking app revenue and usage. This feature is further expanded by Pinpoint, which makes it simple to launch focused campaigns to increase user interaction with mobile apps, thereby contributing to the market's expansion.

Mobile Business Intelligence (BI) Market: Competitive Analysis

The global Mobile Business Intelligence (BI) market is dominated by players like:

• Microsoft
• Oracle
• MicroStrategy Incorporated.
• SAS Institute Inc.
• TABLEAU SOFTWARE
• Information Builders
• TIBCO Software Inc.
• QlikTech International AB
• Domo Inc.
• Fair Isaac Corporation
• Phocas Ltd
• AtScale Inc.
• Dundas Data Visualization Inc.
• Kyvos Insights.
• InetSoft Technology Corp.
• Ducen IT
• Datameer
• BellaDati
• Sisense Inc.
• Exago Incorporated

The global Mobile Business Intelligence (BI) market is segmented as follows:

By Solution

• Software
• Service

By Deployment Mode

• On-premises
• Cloud-based

By Enterprise Size

• Small and Medium-sized Enterprises
• Large Enterprises

By Application

• Fraud and Security Management
• Sales and Marketing Management
• Predictive Asset Maintenance
• Risk and Compliance Management
• Supply Chain Management
• Operations
• Others

By Industry Vertical

• BFSI
• IT and Telecommunications
• Healthcare
• Retail
• Government
• Manufacturing
• Others

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa