Mobile Gambling Market Trend, Share, Growth, Size and Forecast 2032

Mobile Gambling Industry Prospective:

The global mobile gambling market size was worth around USD 84.51 billion in 2023 and is predicted to grow to around USD 159.34 billion by 2032 with a compound annual growth rate (CAGR) of roughly 8.25% between 2024 and 2032.

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Mobile Gambling Market: Overview

Mobile gambling refers to the process of playing the game of chance or gambling using mobile devices such as smartphones and tablets. Players are required to play with real money in return for a chance to win a large sum of money or another valuable asset. Mobile gambling differs from other forms of gambling such as activities that are held in casinos due to the mode of playing. Mobile gambling is a part of the broader online gambling industry. Most mobile gambling events are carried out through dedicated applications or software programs whereas, in the case of online gambling, the participation can be conducted through web browsers.

Gambling through mobile phones allows a better player experience since the applications offer customized solutions designed specifically to be used on a portable smart device. The acceptance of mobile gambling activities has grown in the last few years especially since it has received legal status in several parts of the world. However, the industry is in the early stages of development since regulatory frameworks for mobile gambling can be confusing when entering new markets.

Key Insights:

• As per the analysis shared by our research analyst, the global mobile gambling market is estimated to grow annually at a CAGR of around 8.25% over the forecast period (2024-2032)
• In terms of revenue, the global mobile gambling market size was valued at around USD 84.51 billion in 2023 and is projected to reach USD 159.34 billion, by 2032.
• The mobile gambling market is projected to grow at a significant rate due to the rising access to smartphones and tablets
• Based on end-user segmentation, gambling enthusiasts were predicted to show maximum market share in the year 2023
• Based on type segmentation, casino was the leading segment in 2023
• On the basis of region, Europe was the leading revenue generator in 2023

Mobile Gambling Market: Growth Drivers

Rising access to smartphones and tablets may drive market growth

The global mobile gambling market is projected to grow owing to the increasing access to smartphones and other forms of mobile technology. The world is witnessing a sharp rise in the number of smartphone owners. Multiple factors are responsible for shaping the modern consumer electronics market. For instance, there has been a steady rise in the spending capacity of the general population. In 2023, more than 400 million people in Sub-Saharan Africa were registered as users of smartphone technology. Companies operating in the consumer electronics segment have proactively worked toward penetrating deeper into the market by launching several types of solutions including devices across the range.

The global smartphone market for instance offers mobile phones worth thousands of dollars and a few hundred dollars. This strategy is adopted by international and domestic companies. In February 2024, IQU Group announced that it would launch a new range of reasonably-priced smartphones in New Zealand and Australia. The move came after the company partnered with TM Cell, the company that produces Logic Mobility Brand. As more people gain access to smart devices, they are likely to participate in mobile gambling activities.

Rising access to the Internet and growing consumer awareness may fuel market demand

The demand for mobile gambling is projected to be further propelled by the growing access to the Internet as well as the rising investments in related technological growth. For instance, countries globally are registering higher efforts toward establishing 5G infrastructure. In December 2024, Vodafone, a leading network provider announced that by the summer of 2024, people in Europe will gain access to 5G national roaming.

In June 2024, Airtel announced that it will invest USD 700 million in Nigeria in the coming years as the company is currently working on rolling out a 5G network. Such advancements are projected to boost the demand for the global mobile gambling market.

Mobile Gambling Market: Restraints

Dynamic regulatory framework around mobile gambling may restrict the market growth rate

The global mobile gambling industry is projected to be restricted due to the dynamic state of the regulatory framework that surrounds mobile gambling. For instance, these activities are legally allowed in certain parts of the world. However, the exact terms and conditions may differ from one region to another within the same country. Market players must ensure compliance to avoid any penalty or government action. The complexity of the regulatory framework may lead to market growth restrictions.

Mobile Gambling Market: Opportunities

Rising launch of new games with improved incentives may generate higher growth opportunities

The global mobile gambling market is projected to come across several growth opportunities due to the increasing number of product offerings available to customers. Moreover, these companies regularly experiment with new and improved incentives to attract customers. Some incentives include referral bonuses, instant cashback for first-time players, and enhanced returns.

In December 2024, BetMGM Casino, a leading mobile gaming service provider, announced the expansion of its portfolio with the launch of NHL Gold Blitz. As of January 2024, the company offers more than 1500 online casino games to clients. In January 2024, the Vermont region in the US announced the legalization of mobile sports betting. The regional leaders have allowed Fanatics, FanDuel, and Draftsking to operate in the market.

Investing in integrating advanced technology for improved playing experience to hold expansion possibilities

The global mobile gambling industry is expected to benefit from the growing investments in the integration of advanced technologies such as virtual reality (VR) to improve playing experience. The companies offering mobile gambling can collaborate with VR companies that can create an engaging experience for the customers thus attracting a larger group of audience.

Mobile Gambling Market: Challenges

Risk involved in mobile gambling may challenge the market growth rate

The global mobile gambling market is projected to be challenged by the several risks involved in such events. For instance, the customers are at risk of making financial decisions leading to severe monetary loss. Gambling addiction is a social cause of concern. Moreover, the growing incidence of digital theft further adds to the complications.

Mobile Gambling Market: Segmentation

The global mobile gambling market is segmented based on end-user, type, and region.

Based on end-user, the global market is divided into social exuberant and gambling enthusiasts. In 2023, the highest growth was observed in the gambling enthusiasts segment. It consists of people who have a keen interest in gambling and all its forms. Gambling enthusiasts tend to participate regularly in gambling activities held for a global audience. The reasons for participation may vary. Bet365, for instance, caters to the ratio of more than 90 million customers.

Based on type, the global market is divided into lottery, poker, betting, casino, and online bingo. In 2023, the highest revenue was generated in the casino segment. There is a growing number of enthusiasts that participate in traditional casino events. Mobile versions allow them greater access and ease of play. The growing access to mobile phones in addition to the rising number of players will add to the segmental revenue. As of 2023, more than 80 million visited US-based casinos.

Mobile Gambling Market: Report Scope

Mobile Gambling Market: Regional Analysis

Europe to register the highest growth rate during the forecast period

The global mobile gambling market will be led by Europe during the forecast period. Europe is the pioneer in terms of legalizing online gambling including mobile forms. These events are regulated by the Gambling Commission and hence the industry enjoys the benefits of standard regulations. Furthermore, several countries in Europe have an existing consumer base that participates in traditional gambling thus directly contributing to the regional industry.

North America is projected to register significant growth. Several regions in the US have legalized mobile gambling and there is a rising popularity of online sports betting. In June 2024, Rhode Island was added to the list of US regions that allow legal status to online casino play. Furthermore, the higher access to the supporting technology as well as increased efforts by the service providers to improve customer experience leads to higher adoption in the North American region.

Asia-Pacific has the potential to emerge as a critical market. However, the rules around mobile gambling are extremely complex in several parts of Asian countries. Moreover, the industry is not legalized in a large proportion of Asia-Pacific which restricts product expansion.

Mobile Gambling Market: Competitive Analysis

The global mobile gambling market is led by players like:

• Paddy Power Betfair
• Kindred Group
• Bet365
• Betsson
• William Hill
• MGM Resorts International
• 888 Holdings
• FanDuel
• LeoVegas
• GVC Holdings
• Scientific Games
• Caesars Entertainment
• Playtech
• The Stars Group
• DraftKings

The global mobile gambling market is segmented as follows:

By End-User

• Social Exuberant
• Gambling Enthusiasts

By Type

• Lottery
• Poker
• Betting
• Casino
• Online Bingo

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa