Global Mushroom Drinks Market Size, Share, Analysis, Trends, Growth, 2032

Mushroom Drinks Industry Prospective:

The global mushroom drinks market size was worth around USD 4.72 billion in 2023 and is predicted to grow to around USD 7.67 billion by 2032, with a compound annual growth rate (CAGR) of roughly 5.70% between 2024 and 2032.

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Mushroom Drinks Market: Overview

Mushroom drinks are novel beverages that provide a combination of tea or coffee extracts with medicinal mushrooms. Generally, mushroom coffee is more popular than other forms of mushroom-based beverages. According to the Cleveland Clinic, mushroom coffee can provide more health benefits than consuming whole mushrooms. Traditional ayurvedic and Chinese medicines emphasize the importance and health benefits of making mushrooms a regular part of the diet. However, in recent times, other cultures, including Western countries, have found wider applications of mushroom-based food & beverages, especially with coffee extracts.

Market research suggests that regular consumption of mushroom drinks can promote the strengthening of the immune system, improve sleep patterns, relax sore muscles, and support the overall memory of the consumer. Mushroom drinks can also cause certain side effects, such as digestive issues in people with existing kidney disorders.

The mushroom drinks industry lacks extensive research and data-backed findings, which could act as a growth inhibitor during the forecast period. Additionally, regulatory complexities surrounding the consumption of medicinal mushrooms in different types of forms may further create more challenges for market players.

Key Insights:

• As per the analysis shared by our research analyst, the global mushroom drinks market is estimated to grow annually at a CAGR of around 5.70% over the forecast period (2024-2032)
• In terms of revenue, the global mushroom drinks market size was valued at around USD 4.72 billion in 2023 and is projected to reach USD 7.67 billion by 2032.
• The mushroom drinks market is projected to grow at a significant rate due to the growing demand for functional beverages.
• Based on product, the mushroom coffee segment is growing at a high rate and will continue to dominate the global market as per industry projections.
• Based on distribution channels, the supermarkets & hypermarkets segment is anticipated to command the largest market share.
• Based on region, Europe is projected to dominate the global market during the forecast period.

Mushroom Drinks Market: Growth Drivers

Growing demand for functional beverages will drive market demand rate during the forecast period

The global mushroom drinks market is expected to grow due to the increasing demand for functional beverages around the world. These non-alcoholic drinks are designed to improve the overall wellness and health of the consumers.

In addition to this, there is a growing number of population seeking new alternatives to traditional non-alcoholic beverages, such as tea and coffee. Market research suggests that mushroom coffee contains less quantities of caffeine compared to traditional coffee beans. Hence they may be ideal alternatives to coffee for consumers wanting to reduce caffeine intake and manage conditions associated with excessive coffee drinking.

Moreover, mushroom drinks are considered more healthy due to the several health benefits associated with the consumption of mushrooms. For instance, regular intake of mushrooms is known to help reduce body organ inflammation. Since mushrooms contain an excellent quantity of antioxidants, they are also known to improve the immune system of the consumer. The surging awareness of the benefits of mushroom drinks will further encourage more consumers to try the product.

Growing health consciousness among consumers, expansion of online sales platforms, and changing lifestyle to impact overall revenue

The prevalence of a sedentary lifestyle and the growing number of patients suffering from severe medical conditions caused by inactive living have promoted changes in consumer lifestyles. People are actively ready to try new and healthy drinks that can help manage everyday fatigue and lethargy.

According to market analysis, the most commonly preferred mushrooms found in coffee blends include cordyceps, lion’s mane, Chaga, and reishi. Furthermore, the industry can benefit from the growing expansion of online sales platforms selling grocery items and food products to a wider range of consumers. The emergence of food and grocery delivery websites, as well as digital applications, is expected to create more growth possibilities for the players in the global mushroom drinks market.

Mushroom Drinks Market: Restraints

High cost of drinks and lack of sufficient research to restrict the market’s expansion rate

The global mushroom drinks industry is projected to be restricted due to the high cost of novel beverages. Mushroom drinks are unconventional products and do not enjoy mass-scale production, such as tea and coffee-based drinks. Only a select number of companies are currently operating in the market.

In addition, due to the special ingredients added to mushroom drinks, they are more expensive compared to traditional beverages. Furthermore, the industry lacks sufficient research to back the claims of the mushroom drink providers, such as health improvements. People are recommended to consume whole mushrooms to obtain unfiltered nutrients from the food product.

Mushroom Drinks Market: Opportunities

Rising number of options in the market to generate growth opportunities according to extensive research

The global mushroom drinks market is projected to generate growth opportunities due to the rising number of options in the market. The introduction of new products will allow market players to reach broader consumer groups, including regional and international players.

In September 2024, the United Kingdom (UK) witnessed the launch of Zooz. It is a new mushroom-powered adult soft drink. In addition to this, in November 2024, the brand announced that it is set to expand its product offerings by introducing new products at the beginning of 2025. The products will be sold under the brand name Zooz Elevate. These are gluten-free, sugar-free, and plastic-free drinks prepared without the help of artificial additives.

In November 2024, popular television presenter and personality James May announced the launch of a gin brand made using mushrooms. The alcoholic beverage is called California Dreamin', which is distilled using patchouli and mushroom paired with tonic. Even before its official launch, the product was awarded the prestigious Spirits Business Autumn Blind Tasting Awards. The industry can benefit from the experiments being conducted in the development of organic mushroom drinks, especially in the backdrop of growing demand for chemical-free food or beverages.

Mushroom Drinks Market: Challenges

Regulatory concerns and changing consumer preferences to challenge market expansion rate

The global mushroom drinks industry is projected to be challenged by the regulatory concerns associated with the use of medicinal mushrooms in beverages.

In addition to this, mushroom drinks may not gain popularity among a larger audience group since consumers may prefer traditional beverages over new offerings. The presence of several alcoholic and non-alcoholic alternatives to mushroom drinks may further fragment the final revenue in the industry.

Mushroom Drinks Market: Report Scope

Mushroom Drinks Market: Segmentation

The global mushroom drinks market is segmented based on product, form, distribution channel, and region.

Based on the product, the global market segments are mushroom tea, mushroom coffee, mushroom elixirs, and others. In 2023, the highest demand was listed in the mushroom coffee segment. It enjoys the presence of a large number of mushroom coffee suppliers. Furthermore, the segment is also dominated by more research being conducted on learning the exact impact of coffee made using mushrooms on human health. In 2023, mushroom coffee dominated nearly 77% of the final market share, and is expected to continue leading the segmental demand rate.

Based on form, the global mushroom drinks industry is divided into powder and liquid.

Based on distribution channels, the global market segments are online channels, specialty stores, supermarkets & hypermarkets, convenience stores, and others. In 2023, the highest growth was listed in the supermarkets & hypermarkets segment, which held control over 36% of the total market share. These facilities cater to the needs of a wide range of consumers, showing preferences toward novel offerings. Furthermore, the growing number of partnerships between food & beverage companies and supermarket retails chains open new avenues for segmental growth rates.

Mushroom Drinks Market: Regional Analysis

Europe to lead the market revenue during the forecast period according to analysis

The global mushroom drinks market will be led by Europe during the forecast period. In 2023, it dominated nearly 40.01% of the global revenue, with the UK leading the regional market expansion.

In April 2024, a UK-based Trip company, a leading provider of functional beverages, announced the launch of the Mindful Blend range of products. The company has enjoyed popularity among the general population as a leading provider of cannabidiol (CBD)-infused drinks. The new range of products is produced using a blend of magnesium, lion's mane, L-theanine, and ashwagandha.

North America is one of the highest revenue generators for mushroom drinks. In February 2024, US-based PepsiCo announced that its flagship drink, Rockstar Energy, will include the sale of a mushroom-powered beverage line called Focus.

In addition to this, general acceptance of mushroom-based drinks across North American countries will encourage more players to experiment with the drink variant. Favorable government regulations, higher consumer awareness, and better spending capacity of the end consumers will play a crucial role in shaping the regional market’s overall revenue during the forecast period.

Mushroom Drinks Market: Competitive Analysis

The global mushroom drinks market is led by players like:

• Rasa
• Four Sigmatic
• Mushroom Cups
• VitaCup
• MUD\WTR
• Laird Superfood
• Everyday Dose
• FreshCap
• Odyssey Elixir
• RYZE
• Joe'y
• ReNude
• Dirtea
• Teeccino
• Clevr

The global mushroom drinks market is segmented as follows:

By Product

• Mushroom Tea
• Mushroom Coffee
• Mushroom Elixirs
• Others

By Form

• Powder
• Liquid

By Distribution Channe

• Online Channels
• Specialty Stores
• Supermarkets & Hypermarkets
• Convenience Stores
• Others

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa