Natural Cleaning Products Market Size, Share, Industry Analysis, Trends, Growth, Forecasts, 2032

Natural Cleaning Products Industry Prospective:

The global natural cleaning products market size was worth around USD 6,347.58 million in 2023 and is predicted to grow to around USD 15,489.52 million by 2032 with a compound annual growth rate (CAGR) of roughly 11.80% between 2024 and 2032.

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Natural Cleaning Products Market: Overview

Natural cleaning products are sanitation products that are made without the use of harsh chemicals. These products are considered relatively safer than chemical cleaning products since they do not contain any form of toxic or harmful ingredients. Furthermore, they are known to be beneficial to the environment as well as they do not lead to severe forms of environmental pollution. Certain ingredients are most widely used in natural cleaning products.

For instance, vinegar is one of the most commonly used natural cleaning products. It is used excessively for its disinfecting properties and stain removal from clothing items. Baking soda, on the other hand, is used as a mildly abrasive cleaner. The other natural cleaning products common in the industry with high residential and commercial applications are salt, cornstarch, essential oils, olive oil, and lemon. During the forecast period, the residential demand for natural cleaning products is expected to take precedence.

Key Insights:

• As per the analysis shared by our research analyst, the global natural cleaning products market is estimated to grow annually at a CAGR of around 11.80% over the forecast period (2024-2032)
• In terms of revenue, the global natural cleaning products market size was valued at around USD 6,347.58 million in 2023 and is projected to reach USD 15,489.52 million, by 2032.
• The natural cleaning products market is projected to grow at a significant rate due to the rising cost of everyday essentials and rising inflation rate
• Based on application segmentation, residential was predicted to show maximum market share in the year 2023
• Based on sales mode segmentation, offline was the leading segment in 2023
• On the basis of region, Europe was the leading revenue generator in 2023

Natural Cleaning Products Market: Growth Drivers

Rising cost of everyday essentials and rising inflation rate may benefit the industry growth rate

The global natural cleaning products market is projected to benefit from the increasing cost of consumer goods across the globe. For instance, as per a recent official report, the average Indian household witnessed a rise of over 40% in spending on fast-moving consumer goods in 2023 as compared to 2019. Similarly, other countries are also registering a sharp rise in the expenses incurred to buy basic commodities such as cleaning products. In addition to this, certain regions globally are expected to register high inflation rates during the forecast period.

In November 2023, the euro area's annual inflation rate was around 2.401%. These values are subject to change depending on external factors however, the cost of commodities will continue to rise in the coming years. A large portion of the population worldwide is struggling to manage their expenses since the cost of living is higher than their wages or salaries. These factors are likely to create more demand for affordable yet effective solutions.

Natural cleaning products are easily available. They are not as expensive as their chemical counterparts. Natural cleaning solutions can be developed using basic ingredients such as lemons and baking soda. As the cost of living rises, the demand for affordably-priced solutions is likely to receive positive momentum during the forecast period.

Increasing the launch of new products in the commercial market may deliver high-growth revenue

The growing number of products offered in the market will help the industry players gain access to a higher consumer base. The addition of new and improved products helps cater to the needs of diverse consumer sets leading to higher consumption. Moreover, it also encourages innovation leading to the development of more efficient product lines.

In March 2023, Faultless Brands, a more than a century-old manufacturing company developing cleaning products among other items, announced the launch of Lively. It is a new line of cleaning products made using probiotics, a highly popular natural cleaner that easily removes bad bacteria and odors from surfaces. The products are biodegradable and fragrance-free thus appealing to customers seeking chemical-free items and positively impacting the global natural cleaning products markets.

Natural Cleaning Products Market: Restraints

High competition from conventional cleaning products may restrict market growth

The global natural cleaning products industry is expected to be restricted due to the high competition the industry faces from traditional and more popular forms of chemical cleaning products. The consumer goods market is filled with a wide range of chemical cleaners that are known to be more effective. Customers may not have wide commercial natural cleaning products readily available as compared to the alternatives thus raising complications in the buying journey.

Additionally, customers may find it confusing to distinguish between green cleaning products and natural counterparts. For instance, the former is a broader category and encompasses multiple parameters that qualify the product as a green commodity while the latter only focuses on products derived from nature.

Natural Cleaning Products Market: Opportunities

Growing environmental consciousness among consumers to create higher opportunities for growth

The global natural cleaning products market is projected to garner more growth opportunities due to the growing environmental consciousness among consumers. People are actively seeking solutions that do not affect the environment over the long term. For instance, chemical cleaners are known to pollute the environment. Cleaning residue may seep into the environment in the form of getting mixed with nearby water bodies or soil.

Over time, this process can affect the overall quality of the environment. The growing access to information and raising awareness initiatives undertaken by environmental bodies have led to a higher number of consumers being aware of the impact of their choices on the ecosystem. Such trends are projected to help push the demand for natural cleaning products in the coming years.

Collaboration with commercial centers may help natural cleaning product companies generate higher revenue

The industry for natural cleaning products can gain higher growth momentum by collaborating with commercial centers such as hotels and food service units. Several commercial establishments are promoting themselves as environment-conscious units and the use of natural cleaning products can help them maintain their status thus improving their brand value and contributing to the growth in the global natural cleaning products market.

Natural Cleaning Products Market: Challenges

Relatively less effective performance of natural cleaners may challenge market expansion

The global natural cleaning products market is expected to be challenged by the less effective performance of the products as compared to chemical cleaning items. These items show limited applications and may not be sufficient to eliminate stubborn stains. Moreover, increased innovation in the chemical cleaning products industry will boost the demand for competing products.

Natural Cleaning Products Market: Segmentation

The global natural cleaning products market is segmented based on application, product, sales mode, and region.

Based on application, the global market is divided into residential and commercial. In 2022, the highest growth was witnessed in the residential segment. Natural cleaning products are widely used in home settings since they can easily be prepared using everyday commodities. Moreover, natural cleaning products do not cost more and are known to efficiently remove specific types of dirt or stains. For instance, lemon juice and water must be added in a ratio of 1:1 for developing a cleaning solution.

Based on product, the global natural cleaning products industry is divided into fabric cleaners, surface cleaners, glass cleaners, and others.

Based on sales mode, the global market divisions are offline and online. In 2022, the highest demand was registered in the offline segment. The ready availability of ingredients required to produce natural cleaning solutions at retail stores is the leading reason for higher segmental growth. The online segment is rapidly growing led by increasing sales of consumer goods through e-commerce channels. The rising number of companies offering doorstep delivery of everyday essentials will help the segment proliferate further. By 2030, the grocery delivery market is expected to cross over USD 500 billion.

Natural Cleaning Products Market: Report Scope

Natural Cleaning Products Market: Regional Analysis

Europe to witness the highest growth rate during the forecast period

The global natural cleaning products market is expected to be dominated by Europe in the coming years. The leading reason for higher regional growth is the strong emphasis on environment-conscious products and solutions. The regional governments have created a supporting infrastructure that promotes the adoption of solutions that do not harm the environment. In September 2023, the European Union announced that it would take stringent measures to eliminate any form of greenwashing techniques adopted by commodity and solutions suppliers. For instance, the region banned companies from making generic environment-based claims. The aim is to improve customer knowledge of product durability. Furthermore, the regional population is actively avoiding chemical-ridden products and increasing options for chemical-free solutions. The growing prices of essential commodities are likely to impact regional revenue.

Asia-Pacific has huge growth potential. The reason is the presence of a large consumer base along with the surging penetration of organic and natural products in the regional economy. In 2023, The Organic World (TOW), a leading Indian retailer of plant-based cleaning products announced the expansion of its product offerings with the launch of Osh Toilet Cleaner, Osh Fabric Conditioner, and Osh Multipurpose Kitchen Cleaner.

Natural Cleaning Products Market: Competitive Analysis

The global natural cleaning products market is led by players like:

• Mrs. Meyer's Clean Day
• Seventh Generation
• Biokleen
• Puracy
• Ecover
• Attitude
• Method
• Babyganics
• Better Life
• Branch Basics
• ECOS (Earth Friendly Products)
• Green Works (Clorox)
• The Honest Company
• Dr. Bronner's
• Attitude.

The global natural cleaning products market is segmented as follows:

By Application

• Residential
• Commercial

By Product

• Fabric Cleaners
• Surface Cleaners
• Glass Cleaners
• Others

By Sales Mode

• Offline
• Online

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa