Natural Deodorant for Pets Market Size, Share, Analysis, Trends, Growth, 2032

Natural Deodorant for Pets Industry Prospective:

The global natural deodorant for pets market size was worth around USD 569.43 million in 2023 and is predicted to grow to around USD 914.13 million by 2032 with a compound annual growth rate (CAGR) of roughly 5.40% between 2024 and 2032.

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Natural Deodorant for Pets Market: Overview

Natural deodorants for pets are animal care items used for managing pet odor. Natural variants are significantly different from chemically-loaded pet deodorants since the former do not contain harsh chemicals or materials. Pet odor is similar to odor in humans. It is produced due to yeast and bacterial metabolizing secretions in skin oils. Depending on the pet species and type, pet odor can vary, ranging from musty to pungent. Managing pet odor has several advantages. For instance, long exposure to unpleasant odors can lead to health consequences in pets and people around them. In addition to this, it can also impact the animal’s quality of life. Moreover, managing pet odor is also crucial to prevent furniture or property deterioration since the persistent foul smell can stain and damage living space furnishing items such as carpets and sofas. The demand for natural deodorants for pets is high as they are known to deliver the expected results; they do not have any side effects on pets or people surrounding them. Additionally, the growing do-it-yourself (DIY) trend is promoting the natural deodorant for pets market growth rate. However, competition from other alternate solutions may impact the overall revenue.

Key Insights:

• As per the analysis shared by our research analyst, the global natural deodorant for pets market is estimated to grow annually at a CAGR of around 5.40% over the forecast period (2024-2032)
• In terms of revenue, the global natural deodorant for pets market size was valued at around USD 569.43 million in 2023 and is projected to reach USD 914.13 million by 2032.
• The natural deodorant for pets market is projected to grow at a significant rate due to the rising number of pet owners globally
• Based on the application, the homecare segment is growing at a high rate and will continue to dominate the global market as per industry projection
• Based on the pet type, the dog segment is anticipated to command the largest market share
• Based on region, Latin America is projected to dominate the global market during the forecast period

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Natural Deodorant for Pets Market: Growth Drivers

Rising number of pet owners globally will drive the market demand rate

The global natural deodorant for pets market is projected to grow due to the rising number of pet owners worldwide. The market study suggests that one of the key reasons for the increase in pet ownership is the changing demographic preferences. For instance, most couples or individuals globally are opting to adopt pets instead of reproducing biologically. Pets, in several households, are considered children. In addition, COVID-19 was one of the major propellers for pet adoption in 2020 and 2021. Pets created a sense of belonging to togetherness during COVID isolations. According to the American Society for the Prevention of Cruelty to Animals (ASPCA), more than 23 million American families adopted pets during the pandemic. Furthermore, pets are known to have several medical or health-related advantages. According to the National Institutes of Health (NIH), pets can assist in developing social and emotional skills in children. On the other hand, they act as excellent companion animals for people suffering from certain medical conditions, such as anxiety or panic attacks. Research companies are currently studying animal behavior and interaction with children suffering from attention deficit hyperactivity disorder (ADHD), autism, and other conditions. As awareness around the benefits of pet ownership grows, the demand for their natural deodorants will also simultaneously rise.

Increased access to the Internet and a rise in DIY trends will impact the market growth rate

The Internet holds massive amounts of information on almost all topics. Pet owners can obtain information about natural deodorants with just one click on the Internet. Additionally, an increasing number of pet owners are opting for making deodorants for pets at home without any harsh chemicals. Products such as coconut oil, essential oil, baking soda, and other easily accessible ingredients are popular among pet owners for making deodorants at home. These products are easy to produce. They are inexpensive to produce and can be curated multiple times. The DIY in the global natural deodorant for pets market is expected to rise further during the projection period.

Natural Deodorant for Pets Market: Restraints

Competition from other alternatives will limit the industry’s growth rate

The global industry for natural deodorant for pets is projected to be restricted in growth due to the competition it faces from alternate solutions. For instance, chemical pet deodorants enjoy the presence of an existing and well-established consumer base. Additionally, more pet owners are aware of conventional deodorants available in the market that contain some form of chemical. The number of natural deodorant suppliers is relatively small, which inhibits consumer reach.

Natural Deodorant for Pets Market: Opportunities

Expanding in new and emerging markets can generate more growth opportunities

The global natural deodorant for pets market players must invest in entering new markets. Countries that are registering a steady rise in pet ownership have high growth potential. This trend is especially seen in emerging nations, where the average consumer spending capacity is rising. Companies must invest in marketing and advertising the products to develop curiosity among new buyers and develop a dedicated consumer base.

Product innovations are likely to create a higher market adoption rate

Manufacturers of natural pet deodorants should focus on research and development. Product innovation in terms of ingredients and packaging will be crucial in the long run since modern customers are equipped with more information. They are actively seeking deodorants that are not only useful but also environmentally and pet-friendly. The use of biodegradable materials for packaging can help brands stand out from their competitors.

Natural Deodorant for Pets Market: Challenges

Enhancing product shelf life and managing product pricing could be challenging for the market players

The global natural deodorant for pets industry faces multiple challenges. For instance, natural deodorants typically have shorter shelf life as compared to chemical counterparts. The latter variants are added with chemicals and materials that enhance the shelf life of the products. Additionally, natural deodorants are made of clean or organic ingredients, which typically are higher priced resulting in an increase in the overall cost of the product itself. Economic volatility globally could hinder consumer choices, resulting in a loss of revenue.

Natural Deodorant for Pets Market: Segmentation

The global natural deodorant for pets market is segmented based on application, pet type, and region.

Based on the application, the global market segments are pet hospitals & grooming centers and homecare. In 2023, the highest growth was witnessed in the homecare segment. The rise in pet ownership rate along with improvements in pet care knowledge are the segmental growth drivers. Pet agencies globally are conducting mass awareness programs to deliver learnings on the best ways and solutions for pet care. By 2032, the global animal care industry is expected to reach over USD 100 billion.

Based on the pet type, the natural deodorant for pets industry divisions are dogs, cats, and others. In 2023, the highest growth was observed in the dogs segment. Market studies suggest that dogs are the preferred pet species among people. Dogs are known to be beneficial for physical and mental health. Moreover, they tend to develop deeper social connections with their caretakers. Around 35.9% of UK households have dogs as pets. The cats segment is also expected to register significant revenue over the forecast period.

Natural Deodorant for Pets Market: Report Scope

Natural Deodorant for Pets Market: Regional Analysis

Latin America to generate the highest revenue during the projection period

The global natural deodorant for pets market is expected to witness the highest growth rate in Latin America. Argentina and Brazil are among the top-ranking nations regionally and globally in terms of pet ownership. According to Dogster, around 66% of the Argentinian population owns a dog as a pet. Similar statistics are observed for other pet species, such as cats and fish. The rising awareness among pet owners about the benefits of natural deodorants is projected to help the region thrive during the forecast period.

North America is a significant contributor to the global natural deodorant for pets industry revenue. The US, Canada, and Mexico have high pet ownership rates. Additionally, these regions also have higher pet care expenditure rates. Market research suggests that US citizens spent nearly USD 4850 on pet care in 2023. Higher disposable income and the deep cultural importance of pet care are the regional growth drivers.

Europe is an important market holding control over substantial total revenue globally. Regional pet owners are increasingly becoming weary of the impact of chemical deodorants on animal health resulting in greater demand for natural counterparts. Increased pet care awareness rate will promote regional market revenue in the long run.

Natural Deodorant for Pets Market: Competitive Analysis

The global natural deodorant for pets market is led by players like:

• Four Paws
• Pet Odor Exterminator
• Holistic Pet
• Vet’s Best
• Burt's Bees for Pets
• BarkLogic
• Sentry Pet Care
• Earth Rated
• Buddy Wash
• Nature's Miracle
• Skout's Honor
• Zymox
• Pogi's
• Pets Are Kids Too
• The Green K9.

The global natural deodorant for pets market is segmented as follows:

By Application

• Pet Hospitals & Grooming Centers
• Homecare

By Pet Type

• Dogs
• Cats
• Others

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa