Natural Sweeteners Market Share, Size, & Trends 2032

Natural Sweeteners Market Size

The global natural sweeteners market size was worth around USD 3.47 billion in 2023 and is predicted to grow to around USD 5.96 billion by 2032 with a compound annual growth rate (CAGR) of roughly 6.2% between 2024 and 2032.

The study provides historical data from 2018 to 2022 along with a forecast from 2024 to 2032 based on revenue (USD billion). The report covers a forecast and an analysis of the natural sweeteners market on a global and regional level.

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Natural Sweeteners Market: Overview

Sweeteners are substances that are used to enhance the shelf life and palatability of food products. The solute concentration of sweeteners usually impedes mold and bacterial growth. Sugars occur naturally in many plant foods. Sweeteners are processed by plants, such as sugar cane, coconut palms, agave cacti, maple trees, sugar beets, and corn, to extract sugars. In case of honey, bees do the work of extracting and processing the flower nectar. Honey was the first natural sweetener, which has been added to foods and beverages for decades. The best natural sweetener is selected while considering various factors, such as its effect on blood sugar and dental hygiene, beneficial effects, calories, price, taste, and effectiveness in cooking.

Sweetness balances sourness, bitterness, saltiness. Most people prefer a sweet taste, which is expected to increase the demand for natural sweeteners in the upcoming years. The growing population of health-conscious across the world and increasing use of natural sweeteners are expected to drive the global natural sweeteners market over the forecast time period. Natural sweeteners have functional properties that improve the quality and taste of various foods and beverages apart from providing stability, which is also expected to drive the natural sweeteners market growth over the estimated timeframe. Furthermore, technological advancements are leading to new product development. Rising government initiatives by the introduction of various regulations for the use of natural sweeteners in processed foods is likely to positively impact the natural sweeteners market in the upcoming years.

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The report analyzes the global Natural Sweeteners Market's growth drivers, restraints, and impact on demand during the forecast period. It will also help navigate and explore the arising opportunities in the Labeling Equipment Market industry. The study also provides the impact and descriptive analysis of major drivers, restraints, and opportunities of the global natural sweeteners market.

The study offers market attractiveness and Porter’s Five Forces model analysis to gauge the competitive landscape of major vendors of the global natural sweeteners market. This comprehensive study also provides a detailed analysis and overview of each segment included in the study.

Natural Sweeteners Market: Segmentation

The report concludes the major product type, form, application, end-user, and region. All the segments have been analyzed based on present and future trends and the market is estimated from 2024 to 2032.

Based on type, the natural sweeteners market is bifurcated into low intensity and high intensity.

By form, the market is segmented into powder, liquid, and crystal.

Based on application, the market includes sweet spreads, confectionery, bakery goods, beverages, dairy products, and chewing gums.

The end-user segment comprises food and beverages, pharmaceuticals, and personal care.

Natural Sweeteners Market: Report Scope

Natural Sweeteners Market: Regional Analysis

The regional segment includes the historic and forecast demand for North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. 

North America accounted for a significant share in the global natural sweeteners market in 2023, due to the increasing adoption of natural sweeteners by various food and beverage manufacturers in the U.S. The Asia Pacific natural sweeteners market is predicted to register the highest CAGR over the forecast time period, due to the rising concerns about increasing incidences of health problems like diabetes and obesity. Moreover, sugar taxes in various countries are expected to draw attention toward the acceptance of non-caloric products with natural sweeteners as their main ingredient.

Natural Sweeteners Market: Competitive Players

Some major players operating in the global natural sweeteners market include:

• Tate & Lyle
• DuPont
• Cargill
• Niutang Chemical
• MacAndrews & Forbes
• Archer Daniels Midland
• Roquette Frères
• Symrise
• Nestlé
• Ajinomoto
• Associated British Foods
• Ingredion Incorporated
• Wilmar International Limited
• American Sugar Refining

This report segments the global natural sweeteners market into:

Global Natural sweeteners Market: Product Type Analysis

• High Intensity
• Low Intensity

Global Natural sweeteners Market: Form Segment Analysis

• Powder
• Liquid
• Crystal

Global Natural sweeteners Market: Application Analysis

• Bakery Goods
• Sweet Spreads
• Confectionery
• Chewing Gums
• Beverages
• Dairy Products

Global Natural sweeteners Market: End-User Analysis

• Food and Beverages
• Pharmaceuticals
• Personal Care

Global Natural sweeteners Market: Regional Analysis

• North America
  • The U.S.
• Europe
  • UK
  • France
  • Germany
• Asia Pacific
  • China
  • Japan
  • India
• Latin America
  • Brazil
• Middle East and Africa