On The Go Breakfast Products Market - Global Industry Analysis

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On the go breakfast products are ready-to-eat products marketed especially for consumption in the morning. Breakfast is the most important meal of one’s day and it provides the key nutrients that fuel the energy levels of an individual. However, according to a survey in 2011, around 31 million Americans skip breakfast, due to their daily busy schedules. This, in turn, created a huge demand for food products to be consumed on the go. The demand for on the go breakfast products is relatively high among the urban population, due to less time for cooking, an increased number of working women, and increasing awareness for healthy food products.

The on the go breakfast products market is anticipated to witness a lucrative growth rate, due to the increasing trend of healthy, convenient, and low-fat breakfast food items. Growing inclination of consumers toward ready-to-eat food products over traditional foods is anticipated to fuel the on the go breakfast products market in the upcoming years. In addition, the easy availability of these products through various distribution channels and minimum preparation time are the factors that are contributing to the growth of on the go breakfast products market.

On the basis of product type, the on the go breakfast products market is segmented into sausages and salamis, breakfast bars, bakery products, egg meals, beverages, sandwiches and burgers, cereal meals, and others. The breakfast cereals segment is anticipated to dominate the on the go breakfast products market globally during the forecast period. Based on packaging, this market is categorized into films and wraps, pouches and sachets, rigid boxes, bottles and jars, cans, and trays. Based on distribution channels, the on the go breakfast products market is classified into hypermarket/supermarket, convenience store, specialty store, and e-commerce. The e-commerce segment is anticipated to grow substantially in the near future, due to increasing internet penetration and food delivery services.

By geography, Europe and North America are anticipated to globally lead on the go breakfast products market. This dominance can be attributed to high per capita income and large working population. The Asia Pacific region is anticipated to show significant growth in the on the go breakfast products market, both in terms of revenue and volume. Economic growth, emerging economies, such as China and India, and rising per capita income are anticipated to boost the expansion of on the go breakfast products market in the Asia Pacific during the forecast period. In addition, increasing population, changing food habits, and fast-paced lifestyles are expected to drive this in the near future. Moreover, rising internet penetration and digitization in the region are anticipated to positively influence the on the go breakfast products market. However, the Middle East and Africa on the go breakfast products market is anticipated to show a sluggish growth rate during the forecast period. Latin America is projected to show a steady growth in on the go breakfast products market over the forecast period. Consumers in Latin America stick to their traditional breakfast habits and Chile’s population prefers traditional bread and in Argentina, people prefer toast, bread, biscuit, tea, coffee, and pastries. These factors are responsible for this market’s slow growth in Latin America. The market is driven by increasing demand for on the go breakfast products, especially in Brazil and Venezuela.

Some key players of the on the go breakfast products market accounted for a significant market share in 2017. Some key players have been focusing on novel product launches, research, and development, enhancing nutritional value, and eco-friendly packaging, in order to retain their market dominance. Some key market players are Baggrys India Ltd., Sanitarium Health & Wellbeing Company, Country Choice, Alara Wholefoods Ltd., General Mills, Amy’s Kitchen, Kelloggs, Nestle, Nature’s Path, Raisio, Uncle Tobys, Weetabix, MOMA, and Quaker Oats Company, among others.