Online Home Decor Market Size, Share Report And Forecast 2032

Online Home Decor Market Insights

According to the report published by Zion Market Research, the global Online Home Decor Market size was valued at USD 59.19 Billion in 2023 and is predicted to reach USD 141.31 Billion by the end of 2032. The market is expected to grow with a CAGR of 9.1% during the forecast period. The report analyzes the global Online Home Decor Market's growth drivers, restraints, and impact on demand during the forecast period. It will also help navigate and explore the arising opportunities in the Online Home Decor industry.

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Global Online Home Decor Market: Overview

A home without home decor is ordinary. The home décor items of the house represent the physical manifestations of an individual’s preferences and personality. Home décor items include a wide range of accessories such as cushions, wall décor, figurines, curtains, and much more. All these home decors are available online and add to the aesthetic appeal of the homely space.

Global Online Home Decor Market: Growth Factors

The global online home decor market is growing exponentially. An increase in disposable income, a growing standard of living in developing countries, and a rise in digitalization are the major factors that are contributing to the growth of the global online home decor market. As compared to the physical stores, online stores sell their products at lower prices. The prices are set by the retailers based on the source of the product, location, and operation cost. On the other hand, online stores do not have any operational cost but in turn, offer discounts and coupons to the consumer. In addition to this, shopping home décor online can offer a wide selection to choose from, reviews of the customer help to make a decision, offers personalized shopping experience, and there is always availability at hand.

Owing to all such benefits of online home decor, more customers are attracted towards online home decor thereby contributing to the growth of the global market. Moreover, the increase in the number of e-commerce platforms and the rise in online sales of interior decoration products are also some of the key aspects that are boosting the growth of the market. Furthermore, an increase in the number of online home decor apps is intended to lead to several growth opportunities for the global online home decor market. However, the lack of data protection laws for ensuring the safe purchasing of online home decor products may limit the growth of the global online home decor market.

The outbreak of Covid-19 has enforced most of the governments across the countries to implement stay-at-home orders, complete lockdown, and restriction on movement. Thus, most of the organizations executed the policy of work from home during the pandemic. The schools and colleges were also shut down. This led to an increase in demand for study tables and wall shelves. The online home decor market has also expanded their furniture products suitable for WFH and school & classes. Moreover, the physical shops were closed amid pandemics and thus customers preferred online home decor which in turn supported the steady growth rate for the global online home decor market.

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Global Online Home Decor Market: Segmentation

The global online home decor market is segregated based on product type, distribution channel, price category, and region.

Based on the product type, the global online home decor market is bifurcated into lighting, flooring, furniture, wall decor, textiles, and others.

Based on the distribution channel, the global market is divided into company-owned websites and e-commerce websites.

The price category is categorized into premium and mass.

Online Home Decor Market: Report Scope

Global Online Home Decor Market: Regional Analysis

Regionally, North America is predicted to lead the global online home décor over the forecast period. Factors such as an increase in the number of online sales of home décor products, a high standard of living, and the preference of the majority of the population to shop online are primarily fostering the growth of the market in this region. The market in Europe is expected to grow substantially due to the growing number of residential projects and the presence of high purchasing power. On the other hand, the Asia Pacific is anticipated to be the fastest-growing region during the forecast period. Factors such as increase in disposable income, urbanization growing at a rapid pace, growing trend of digitalization, and rise in smart home projects are propelling the growth of the market in this region.

Global Online Home Decor Market: Competitive Players

• Kimball International Inc.
• Ashley Home Stores, Ltd.
• Home Depot Product Authority
• Inter IKEA Systems B.V.
• Home 24 SE
• Herman Miller, Inc.
• Urban Ladder Home Décor Solutions Pvt. Ltd.
• Coyuchi Inc.
• Bed Bath & Beyond Inc.
• Trendsutra Platform Services Pvt. Ltd.

among others are some of the key participants operating in the global online home décor.

The Global Online Home Decor Market is segmented as follows:

By product type 

• lighting
• flooring
• furniture 
• wall decor
• textiles
• and others

By distribution channel 

• company-owned websites
• e-commerce websites

By price category 

• premium
• mass

Global Online Home Decor Market: Regional Segment Analysis

• North America
  • The U.S.
  • Canada
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa

What Reports Provides

• Full in-depth analysis of the parent market
• Important changes in market dynamics
• Segmentation details of the market
• Former, on-going, and projected market analysis in terms of volume and value
• Assessment of niche industry developments
• Market share analysis
• Key strategies of major players
• Emerging segments and regional markets
• Testimonials to companies in order to fortify their foothold in the market.