Online Vegan Cooking Classes Market Size, Share, Analysis, Trends, Growth, 2032

Online Vegan Cooking Classes Industry Prospective:

The global online vegan cooking classes market size was worth around USD 0.92 billion in 2023 and is predicted to grow to around USD 10.20 billion by 2032 with a compound annual growth rate (CAGR) of roughly 13.20% between 2024 and 2032.

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Online Vegan Cooking Classes Market: Overview

Online vegan cooking classes are digital tuitions or learning sessions conducted through consumer electronic products, specifically focusing on vegan diets. These classes are unlike in-person classes since the instructor and the student do not come face to face during sessions. Smartphones, laptops, and tablets are the tools facilitating online vegan cooking classes.

In recent times, the number of people refraining from animal-based diets has increased. A vegan diet is purely plant-based and excludes all forms of products derived from animals, including gelatin, honey, and milk. This has resulted in increased demand for cooking classes that create recipes with vegan raw materials.

During the forecast period, the industry is expected to register significant growth driven by factors such as surging access to consumer electronics, a rise in investments toward personal growth, and a surging vegan population. The industry players must focus on expanding into new markets and developing novel cuisines while focusing on customized solutions. The industry is exceptionally niche which could act as a challenge for the industry players.

Key Insights:

• As per the analysis shared by our research analyst, the global online vegan cooking classes market is estimated to grow annually at a CAGR of around 13.20% over the forecast period (2024-2032)
• In terms of revenue, the global online vegan cooking classes market size was valued at around USD 0.92 billion in 2023 and is projected to reach USD 10.20 billion by 2032.
• The online vegan cooking classes market is projected to grow at a significant rate due to the growing vegan population worldwide.
• Based on the end-user, the personal segment is growing at a high rate and will continue to dominate the global market as per industry projections.
• Based on the type, the paid segment is anticipated to command the largest market share.
• Based on region, Europe is projected to dominate the global market during the forecast period.

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Online Vegan Cooking Classes Market: Growth Drivers

Growing vegan population worldwide will drive the market demand rate

The global online vegan cooking classes market is expected to be driven by the rising number of vegan populations across the globe. Veganism refers to the practice of eating food that cannot be associated with animals in any form. A vegan diet does not include animal meat. It also restricts the consumption of items derived from animals.

Veganism is known to have several health and environmental benefits. These advantages are the leading cause of the growing adoption of vegan diet culture. For instance, since plant-based items do not require large lands, they help manage the growing space constraint worldwide. In addition, resources used for plant production are used in limited quantities causing reduced emission of greenhouse gasses. According to market research, the carbon footprint of a vegan diet is around 59.9% less than an animal-based diet.

Additionally, the numerous health benefits of vegan eating habits along with the rise in consumer awareness could further proliferate the investments in online vegan cooking classes. A plant-based diet lowers the risk of diabetes. It also prevents stroke and other heart diseases.

Growing rate of digital technology adoption will promote a higher market growth rate

The global population has shown a tremendous rate of technology adoption in the form of a growing demand for consumer electronics. Tools such as smartphones, tablets, and laptops facilitate online classes, including the ones specializing in vegan cooking. People of all generations, including children and older citizens, have access to affordable smartphones equipped with the feature to connect to the Internet.

According to a market survey, over 65.01% of people over the age of 65 years own a smartphone. The increasing sale of consumer electronics through online sales channels further highlights the demand for smartphones and tablets. The global online vegan cooking classes market can benefit from the growing trend of technology adoption.

Online Vegan Cooking Classes Market: Restraints

Competition from other forms of cooking classes will limit the industry’s growth rate

The global online vegan cooking classes industry is expected to be limited due to the competition faced by the industry with other forms of cooking. A vegan diet is an extremely niche industry. In addition to this, the majority of cooking classes are conducted offline, as in-person collaboration is known to be more effective.

On the other hand, social media channels such as Instagram and YouTube are filled with free cooking recipes that can be accessed easily. The number of people willing to pay for undergoing vegan cooking classes online is highly limited.

Online Vegan Cooking Classes Market: Opportunities

Indulging in customized cooking recipes and classes could generate higher growth opportunities

The global online vegan cooking classes industry players can generate more revenue by investing in crafting customized recipes depending on local preferences. Since a vegan diet depends heavily on local plant production, curators of online classes must work on developing novel cuisines that can be easily cooked using readily available raw materials.

In addition to this, initial resources required for vegan cooking are typically expensive, so market players must focus on creating recipes that are affordable.

Expansion into new territories and collaboration with regionally known personalities can help companies reach new customers

The global industry for online vegan cooking classes can benefit by entering new and emerging markets. For instance, the vegan population in developing nations is steadily rising. The local people are seeking global cooking recipes. Market players must focus on growing markets. They must also invest in partnerships and collaborations with regionally popular personalities to reach a larger consumer group.

Hotel, restaurant, and cafe (HoReCa) industry to emerge as a leading market players in the coming years

The hospitality industry is expected to contribute heavily to the demand for online vegan cooking classes. Recent trends indicate that the demand for vegan food at restaurants and cafes has increased, influenced by social media and rising consumer awareness. These restaurants are expected to continuously invest in cooking new recipes to keep attracting and retaining customers.

Online Vegan Cooking Classes Market: Challenges

Growing cases of online fraud and lack of accountability are the key challenges for the market to overcome

The global online vegan cooking classes market will be challenged by the growing cases of online fraud. It is difficult to hold stakeholders responsible or accountable in case of failure to deliver as per expectations. Market players must invest in improving customer experience and handling concerns with priority to survive in the long run.

Online Vegan Cooking Classes Market: Segmentation

The global online vegan cooking classes market is segmented based on end-user, type, and region.

Based on the end-user, the global market segments are personal and enterprise. In 2023, the highest growth was observed in the personal segment. People across the globe are focusing on developing and pursuing hobbies. In addition, remote work culture has allowed more people sufficient time to invest in personal growth. Online vegan cooking classes are apt for vegan diet followers to learn new recipes. The enterprise segment is expected to be fueled by the surge in the number of vegan restaurants worldwide. The US has more than 24000 vegan-friendly restaurants.

Based on the type, the global market divisions are free and paid. In 2023, the global market divisions will be free and paid. In 2023, according to the market study, the paid segment held dominance over the majority of the market share. The segmental revenue was a result of greater undertakings by professional institutes conducting vegan online classes for global students. The hospitality sector was a leading consumer in the segment. According to estimates, around 3.9% of the US population follows a vegan diet.

Online Vegan Cooking Classes Market: Report Scope

Online Vegan Cooking Classes Market: Regional Analysis

Europe to witness the highest growth during the forecast period

The global online vegan cooking classes market will be led by Europe during the projection period. Countries such as Germany, the UK, and others have a high number of vegan populations. Additionally, European countries are famous for their Mediterranean diet. The surge in European food tourism will ultimately impact the regional market growth rate.

As per official statistics, around 5% of tourists traveling to Europe are culinary visitors. In addition to this, the European work culture allows more time for its citizens so that they can participate in new hobbies. In 2023, the average number of hours per week worked by professionals was 36.

Asia-Pacific is a growing market for online vegan cooking classes. The growing number of plant-based food consumers in Asian countries is increasing rapidly. The rising health awareness around vegan food culture along with higher access to smart technologies will fuel the market demand rate. Free recipes available on social media platforms are gaining more attention, which will drive more traffic to online classes for vegan cooking.

Online Vegan Cooking Classes Market: Competitive Analysis

The global online vegan cooking classes market is led by players like:

• PlantLab Culinary
• Forks Over Knives
• Plant-Based Cooking
• The Vegetarian Society
• Purple Carrot
• Brownble
• The Vegan Chef School
• The Vegan Warehouse
• Nourish Vegan
• Rouxbe
• Chef AJ
• Veecoco
• VegKitchen
• Vegan Culinary Cruises
• Thrive Magazine.

The global online vegan cooking classes market is segmented as follows:

By End-User

• Personal
• Enterprise

By Type

•  Free
•  Paid

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa