Personalized Nutrition Market Size, Share, Industry Analysis, Trends, Growth, 2032

Personalized Nutrition Industry Prospective:

The global personalized nutrition market size was evaluated at $15.33 billion in 2023 and is slated to hit $38.52 billion by the end of 2032 with a CAGR of nearly 10.78% between 2024 and 2032.  

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Personalized Nutrition Market: Overview

Personalized nutrition also referred to as precision nutrition focuses on individual rather than group of persons.  It also includes surveying of genetics of individuals, their food habits, physical movements, and microbiome. It refers to a framework that depends on the probability of thorough personalized nutrition counsel offered by nutritionists as well as dietary experts. For the record, the food improvisations help in reducing risks of various ailments including type 2 diseases, obesity, and heart disorders.  

Key Insights

• As per the analysis shared by our research analyst, the global personalized nutrition market is projected to expand annually at the annual growth rate of around 10.78% over the forecast timespan (2024-2032)
• In terms of revenue, the global personalized nutrition market size was evaluated at nearly $15.33 billion in 2023 and is expected to reach $38.52 billion by 2032.
• The global personalized nutrition market is anticipated to grow rapidly over the forecast timeline owing to growing customer inclination towards improving quality of diet intake along with rising concerns over obesity of individuals.
• In terms of product type, the active measurement segment is slated to register the highest CAGR over the forecast period.
• Based on application, the standard supplements segment is predicted to lead the segmental space in the upcoming years.
• Based on end-use, the direct-to-consumer segment is predicted to record fastest annual growth rate over analysis period.
• Region-wise, the Asia-Pacific personalized nutrition industry is projected to register the fastest CAGR during the projected timespan.

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Personalized Nutrition Market: Growth Factors

Surging consumer preference for high-quality food to scale up the global market demand over forecast period

Growing customer inclination towards improving quality of diet intake along with rising concerns over obesity of individuals is likely to spearhead the expansion of the global personalized nutrition market. Breakthroughs in the food processing technologies are likely to accentuate the demand for personalized nutrition.

An increasing preference for healthy lifestyle and good eating habits along with living active lifestyle will pave a way for the growth of the global market. A rise in the cases of chronic disorders including diabetes and heart disorders has enhanced the demand for personalized nutrition, thereby driving the global market trends.

Personalized Nutrition Market: Restraints

Huge prices of personalized foods can inhibit the growth of the global industry

Rising costs related to personalized food supplements along with easy access to synthetic ingredients at lesser costs has hindered the growth of the global personalized nutrition industry.

Personalized Nutrition Market: Opportunities

Escalating health & fitness awareness to open new horizons of growth for the global market

Growing health consciousness among the customers regarding benefits offered by personalized nutrition is likely to create a plethora of growth opportunities for the global personalized nutrition market.

Personalized Nutrition Market: Challenges

Severe legislations related to precision nutrition can have a massive impact on the growth of the global industry

Strict laws governing personalized nutrition business along with changing nutritive care standards can create slew of challenges for the global personalized nutrition industry.

Personalized Nutrition Market: Segmentation

The global personalized nutrition market is divided into product type, application, end-use, and region.                                         

In product type terms, the personalized nutrition market across the globe is segregated into active measurement and standard measurement segments. Furthermore, the active measurement segment, which acquired nearly 49% of the global market revenue in 2023, is projected to record the fastest rate of growth in the forecast timeframe. The expansion of the segment in the next few years can be subject to rise in the customer awareness about personalized nutrition services from the information the customers acquire through apps, plans, and kits.

On the basis of application, the global personalized nutrition industry is segmented into standard supplements and disease-based supplements segments. Additionally, the standard supplements segment, which accrued a major share of the global industry in 2023, is anticipated to lead the segmental landscape in the next couple of years. The segmental expansion from 2024 to 2032 can be ascribed to easy availability of product in standard supplements in powders, capsules, and liquid forms. Additionally, these products are nutritive supplements and are in demand from consumers as they boost the health of individuals.

Based on the end-use, the global personalized nutrition market is divided into direct-to-consumer, hospitals & clinics, and wellness & fitness centers segments. Furthermore, the direct-to-consumer segment, which accounted majorly towards the global market earnings in 2023, is predicted to record the highest growth rate in the forecast timespan. The expansion of the segment in the upcoming years can be credited to rise in the consumption of nutritive-rich diet by consumers. In addition to this, an increase in the acceptance of vegan, keto, plant-based food, and paleo has translated into rise in the demand for personalized nutrition by households, thereby steering the segmental surge.  

Personalized Nutrition Market: Report Scope

Personalized Nutrition Market: Regional Insights

North America is predicted to maintain the leading position in the global personalized nutrition market in the forthcoming years

North America, which contributed about 50% of the global personalized nutrition market earnings in 2023, is expected to lead the global market surge in the next eight years. Apart from this, the regional market expansion in the ensuing years can be subject to escalating health consciousness among the customers along with rising disposable incomes of the people in the countries such as Canada and the U.S. A large-scale presence of key players in the countries such as the U.S. has prompted the demand for personalized nutrition in the region. Genetic testing for obtaining personalized diet recommendations has become a current trend in the U.S. and this is likely to spur the growth of the market in the region. Thriving digital healthcare sector in North America will expedite the expansion of the market in the region.

The Asia-Pacific personalized nutrition industry is slated to register the fastest CAGR in the coming years. The expansion of the industry in the APAC zone can be credited to growing awareness of dietary supplements for specific dietary requirements of an individual. Additionally, flourishing nutraceuticals & functional foods sector in the countries such as India and China along with rise in the health & fitness consciousness among the people of the region will steer the regional industry growth.

Key Developments

• In December 2023, Helo Corp, a data-driven wellness technology firm, launched NutraMatic™ that will provide AI personalized nutrition recommendations to people across the globe.
• In February 2024, INFINIT Nutrition, a key firm offering personalized nutrition solutions to athletes, introduced two new protein powder brands, namely, berry antioxidant blend and greens blend superfood powders. Such moves will steer the expansion of the personalized nutrition business globally.
• In October 2023, AHARA, a dominant player in precision nutrition business, introduced a free version of leading personalized nutrition plan, thereby helping people in aptly addressing their health concerns.
• In April 2020, Nestle S.A. expanded its personalized nutrition offerings in North & South America through introducing of nesQino, a digital app that assists the people in making hold as well as cold beverages.

Personalized Nutrition Market: Competitive Space

The global personalized nutrition market profiles key players such as:

• DNA Fit
• Nutralliance Inc.
• Balchem Corporation
• Arizona Nutritional Supplements
• Mixfix Inc.
• Asiamerica
• Maat Nutritionals
• Natures Product Inc.
• Superior Supplement Manufacturing
• Barrington Nutritionals
• Ingredients
• Metagenetics Inc.

The global personalized nutrition market is segmented as follows:

By Product Type

• Active Measurement
• Standard Measurement

By Application

• Standard Supplements
• Disease-Based Supplements

By End-Use

• Direct-to-Consumer
• Hospitals & Clinics
• Wellness & Fitness Centers

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa