Pet Wellness Apps Market Size, Share, Analysis, Trends, Growth, 2032

Pet Wellness Apps Industry Prospective:

The global pet wellness apps market size was worth around USD 587.68 million in 2023 and is predicted to grow to around USD 2,508.87 million by 2032 with a compound annual growth rate (CAGR) of roughly 17.50% between 2024 and 2032.

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Pet Wellness Apps Market: Overview

Exercise, mental stimulation, healthy food, medical care, and preventive care are all components of pet wellbeing. It also includes a pet's complete behavioral, mental, and physical wellness. It aims to provide pet welfare in all its forms to maintain a high level of living for animals.

A holistic approach is highly valued in pet wellness to guarantee that animals lead happy, healthy, and meaningful lives. Pet wellness apps, on the other hand, are online or mobile applications designed to help pet owners monitor, control, and improve the overall health and well-being of their animals. Numerous features, such as meal planning, medication reminders, health tracking, and more, are usually included in these apps.

Key Insights

• As per the analysis shared by our research analyst, the global Pet Wellness Apps market is estimated to grow annually at a CAGR of around 17.50% over the forecast period (2024-2032).
• In terms of revenue, the global Pet Wellness Apps market size was valued at around USD 587.68 million in 2023 and is projected to reach USD 2,508.87 million by 2032.
• The growing pet ownership across the globe is expected to drive the Pet Wellness Apps industry over the forecast period.
• Based on the type, the cloud-based segment is expected to grow at the highest CAGR over the forecast period.
• Based on the application, the pet owners segment is expected to hold a significant market share over the projected period.
• Based on region, North America is expected to dominate the market during the forecast period.

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Pet Wellness Apps Market: Growth Drivers

Increased pet ownership likely to drive market growth during projected period

The rise in pet ownership across the globe, especially during the pandemic, has led to a greater need for pet care goods. The use of pet wellness apps is growing as more households look for ways to monitor their animals' health and treat their pets like members of the family. The largest percentage of pet owners, 33% of Millennials, were found to be pet owners in the APPA study in 2023 and 2024. Pet owners were divided into three generations: Baby Boomers (24%), Gen X (25%), and Gen Z (16%). In a similar spirit, the Pew Research Center reports that Americans who reside in rural areas are more likely than those who do not own a pet (71%). Thus, the aforementioned statistics are expected to drive the pet wellness apps market during the projected period.

Pet Wellness Apps Market: Restraints

Limited awareness and high costs hinder market growth

There is still a lack of knowledge regarding pet wellness applications in many developing nations. Spending on pet care in these areas is typically concentrated on necessities rather than cutting-edge digital solutions, which restricts market penetration. Furthermore, it can be expensive to create and maintain cutting-edge pet wellness apps with capabilities like AI and real-time data tracking.Since subscription fees are sometimes used to cover these costs, some pet owners may be discouraged, particularly in markets where prices are crucial. Thus, this is expected to hamper the pet wellness apps industry over the forecast period.

Pet Wellness Apps Market: Opportunities

Rising spending on pet care offers a lucrative opportunity for market growth

There is a growing demand for upscale wellness treatments because of the rise in pet care spending worldwide, particularly in North America and Europe. Pet owners are ready to pay money for apps that offer personalized guidance and comprehensive health insights. As per the APPA, Americans spent $136.8 billion on pets in 2022, an increase from $123.6 billion in 2021. The Pet Purchasing Association (APPA) projects that pet expenses will increase yearly and reach $143.6 billion by 2023. Therefore, the rising spending on pet care is expected to offer a potential opportunity for the pet wellness apps industry during the study period.

Pet Wellness Apps Market: Challenges

Security issue and lack of standardization poses a major challenge to market expansion

The security of pet health data gathered by wellness applications is a worry, just like it is with any digital health service. Users' skepticism might be stoked by data breaches or improper treatment of private information, which would hinder adoption. Furthermore, the lack of a uniform regulatory framework for pet health applications might result in a wide range of dependability and quality issues. Customers' trust in the market may be damaged by certain apps' false information or lack of appropriate veterinarian support. This poses a major challenge to market expansion.

Pet Wellness Apps Market: Segmentation

The global pet wellness apps industry is segmented based on type, application, and region.

Based on the type, the global pet wellness apps market is segmented into cloud-based and on-premises. The cloud-based segment is expected to grow at the highest CAGR over the forecast period. Pet health apps may grow with ease due to cloud-based solutions, which eliminate the need for expensive infrastructure to support an increasing user base. The ability to scale increases app developers' user base and generates income from in-app purchases and subscriptions.

Furthermore, cloud computing allows for real-time data syncing between devices, giving veterinarians and pet owners access to the most recent activity and health records from any location. This improves the functioning of the software, enhancing the user experience and promoting consistent use, which raises frequent revenue from subscriptions. Thus, propelling the segment expansion.

Based on the application, the global pet wellness apps industry is bifurcated into veterinary clinics, pet owners, animal shelters, pet boarding and daycare centers, pet grooming services, and pet retail stores. The pet owners segment is expected to hold a significant market share over the projected period. Pet humanization is the concept that animals belong to the family and are owned by people nowadays.

As a result, more money is being spent on the health and well-being of pets, including wellness applications that offer comprehensive health tracking, dietary guidelines, and care advice. Apart from that, pet owners are starting to take a more proactive approach to their pets' preventive treatment. Pet owners looking to avert health problems before they arise find wellness apps with features like vaccine reminders, food monitoring, and scheduling veterinarian appointments particularly appealing. This describes the segment expansion during the analysis period.

Pet Wellness Apps Market: Report Scope

Pet Wellness Apps Market: Regional Analysis

North America leads the market over the projected period

North America is expected to lead the global pet wellness apps market growth during the forecast period. There are a lot of pet owners in North America; polls show that around 70% of American households have a pet. Due to this, there is a sizable market for pet health apps, particularly among younger, tech-savvy pet owners who are looking for online pet care management solutions.

Furthermore, North American consumers' purchasing decisions are still influenced by the pet humanization movement, which treats animals as members of the family. A growing number of pet owners are spending money on high-end services for their animals, such as virtual consultations, individualized care plans, and sophisticated health monitoring—all of which are included in wellness applications.

Nevertheless, the Asia Pacific is expected to grow at a rapid rate in the pet wellness apps industry during the projected period. The regional expansion of the market is attributed to the increasing disposable income, especially in nations like India and China. As per secondary analysis, in 2023–2024, it is anticipated that India's per capita disposable income will be ?2.14 lakh. Changes in gross and net national disposable income were revealed by the government's correction of the GDP statistics. In FY24, per capita disposable income increased by 8%, compared to 13.3% in FY23. Thus, the aforementioned stats will drive the market in the Asia Pacific area.

Pet Wellness Apps Market: Competitive Analysis

The global pet wellness apps market is dominated by players like:

• 11 PETS
• Intervet
• A Place for Rover
• Petamiko
• BarkHappy
• Dogo App
• Whistle
• Urban Tailz
• DogLog
• Catbuddy
• Petfetch
• iKibble

The global pet wellness apps market is segmented as follows:

By Type

• Cloud-Based
• On-Premises

By Application

• Veterinary Clinics
• Pet Owners
• Animal Shelters
• Pet Boarding and Daycare Centers
• Pet Grooming Services
• Pet Retail Stores

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa