Pomegranate Market Trend, Share, Growth, Size and Forecast 2030

Pomegranate Industry Prospective:

The global pomegranate market size was worth around USD 248.17 million in 2022 and is predicted to grow to around USD 367.52 million by 2030 with a compound annual growth rate (CAGR) of roughly 5.03% between 2023 and 2030.

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Pomegranate Market: Overview

In technical terms, pomegranate is defined as a fruit-bearing deciduous shrub belonging to the family Lythraceae. It grows between 5 m to 10 m and is considered a seasonal fruit with mass cultivation in Mediterranean countries due to favorable weather conditions, however, pomegranate production is spread across the world including South and North Africa. Pomegranate has multiple health benefits that are the driving forces for its applications in global culinary practices. It can be consumed in different forms including solid and liquid depending on taste and personal preference. Since the fruit is extremely versatile, every diet culture has different recipes in which pomegranate acts as a crucial component. Extended applications of the fruit also include acting as an essential ingredient in personal care and cosmetic products. It has been a subject of high interest in the research community working toward leveraging the antioxidant properties of pomegranate in the medical field, however, more research is required for substantial conclusions to be drawn. During the forecast period, the pomegranate market is likely to witness steady growth if the supply chain remains stable.

Key Insights:

• As per the analysis shared by our research analyst, the global pomegranate market is estimated to grow annually at a CAGR of around 5.03% over the forecast period (2023-2030)
• In terms of revenue, the global pomegranate market size was valued at around USD 248.17 million in 2022 and is projected to reach USD 367.52 million, by 2030.
• The pomegranate market is projected to grow at a significant rate due to the rising awareness about the health benefits of pomegranate
• Based on application segmentation, the food industry was predicted to show maximum market share in the year 2022
• Based on type segmentation, pomegranate juice concentration was the leading segment in 2022
• On the basis of region, Asia-Pacific was the leading revenue generator in 2022

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Pomegranate Market: Growth Drivers

Rising awareness about the health benefits of pomegranates to drive market growth

The global pomegranate market is expected to grow due to the growing awareness among the general population about the health benefits associated with the versatile fruit. Multiple studies and research have helped the science community learn more about the inherent nutritional properties of pomegranate which has been subsequently passed down to common people through social media, government awareness programs, and information availability on the internet among other factors. Pomegranates are rich sources of fiber while being low in calories. They contain limited fat and have a high nutritional content of minerals and vitamins.

Furthermore, they are excellent anti-oxidants allowing good urinary and heart health. The fruit range is known to improve exercise endurance among other benefits. As people across the globe are actively seeking unprocessed food items that are natural sources of essential minerals and vitamins, the demand for pomegranates is expected to continue growing at a steady pace. As per research-based recommendations, 2 to 5 servings of fruits every day are essential for good health benefits. A recent report indicated that nearly 60% of surveyed consumers confirmed that they had become more physically active since COVID-19.

Rapid expansion of the food & beverages industry to push market growth trend

During the forecast period, the pomegranate industry is expected to gain higher momentum as the food & beverages (F&B) sector reaches new heights. The rapid expansion rate of the F&B sector and increased offerings by beverage manufacturers in terms of fruit juices in several forms including small cans to large bottles, is expected to push the demand for pomegranate-based beverages. This segment will also deal with aggressive product portfolio expansion and diversification to reach a broader group of audience along with other strategies such as creative collaborations to continue surviving in the competitive F&B sector. In September 2022, Williams Sonoma, the world’s largest design-led, digital-first, and sustainable home retailer, announced its partnership with POM Wonderful which is known as a global leader of pomegranates grown in California, USA. The companies have collaborated to develop a novel product line with a pomegranate-based one-of-a-kind flavor segment.

Pomegranate Market: Restraints

Varying fruit availability due to the season-based cultivation process may restrict market growth

Pomegranate is a seasonal fruit making it unavailable in large volumes during the off-season which could potentially limit the global pomegranate market growth trend. The primary months in which most countries cultivate pomegranate are between September and January while the rest of the months, the production quantity reduces drastically. The changing availability rate of good-quality pomegranates is a factor that impacts end-users as they must ensure a continuous supply of pomegranates which can be sometimes difficult. In addition to this, the changing global ecosystem and climate conditions further impact the quantity and quality of pomegranates.

Pomegranate Market: Opportunities

Evolving cultivation practices and changing trade landscape for pomegranates to create growth opportunities

The pomegranate industry is expected to register high growth opportunities due to the evolving pattern in terms of efficient and novel cultivation-based solutions and practices that work toward mitigating the impact of climate change and growing demand rates from the consumer end. These methods include the use of organic fertilizers and pesticides to maintain fruit nutrition integrity along with managing production rates in large volumes. Other aspects of new cultivation techniques include the use of digital systems for remote sensing and weather monitoring.

For instance, in March 2023, India reported that pomegranate farmers from Rajasthan state were cultivating fruits that had high demand in the Gulf region. At the start of the decade, the country was dealing with a diminishing rate of pomegranate product yield but with the aid of awareness programs and drives targeting farmer education and awareness, the Rajasthan state has managed to grow top-quality pomegranate varieties.

On the other hand, in March 2022, the United Nations Educational, Scientific and Cultural Organization (UNESCO) launched a new standard that is expected to help boost international trade in pomegranate. The standard deals with agreed minimum quality criteria helping buyers and sellers trade only good quality pomegranates and mutually benefit from the trade.

Pomegranate Market: Challenges

Challenges associated with harvesting and extreme susceptibility to diseases will act as growth barriers

The global pomegranate market growth is expected to be challenged due to the labor-intensive harvesting of pomegranates since the process generally involves plucking by hand without disturbing the other parts of pomegranate trees. The technological devices available for plucking are expensive and may not prove highly cost-effective. Furthermore, pomegranate trees are extremely sensitive and susceptible to disease and pest infection leading to higher use of efficient pesticides in controlled quantities. Other issues that impact market expansion are high market competition and changes in supply chain management.

Pomegranate Market: Segmentation

The global pomegranate market is segmented based on application, type, and region.

Based on application, the global market segments are the pharmaceutical industry, cosmetics industry, and food industry. In 2022, the highest demand was observed in the food industry as pomegranates form an integral part of several cuisines across the globe. The fruit can either be consumed on its own or it can be added to other food items such as salad dressings, smoothies, jams, desserts, and others. Additionally, several global cuisines especially Middle Eastern food are typically served in pomegranates on the side. The growing demand for organic and fresh or packaged fruit juices is projected to continue driving product demand during the forecast period. A medium-sized pomegranate contains around 11 grams of dietary fiber.

Based on type, the pomegranate industry is divided into pomegranate juice concentration, pomegranate powder, and whole fruit. In 2022, the demand for pomegranate juice concentration was higher led by the increasing consumption of fresh juices globally. The increased awareness rate about the health benefits of drinking freshly prepared juices without externally added additives is growing rapidly thus creating a higher market growth scope. In 2022, the global fruit juice market was over USD 148 billion.

Pomegranate Market: Report Scope

Pomegranate Market: Regional Analysis

Asia-Pacific to deliver the highest growth rate during the projection period

The global pomegranate market will be led by Asia-Pacific during the forecast period. India and China are the world’s largest producers and exporters of pomegranate. As per recent findings, India contributes to around 6.45% of the total pomegranate international trade. The region cultivates superior-grade pomegranates and has an extensive demand for whole-fruit juice concentrations in the domestic market. China currently owns around 120,000 ha of cultivation land dedicated to pomegranates and produces more than 1 million tons of highly nutritious fruit. Other Asian countries with high production volumes include Afghanistan and Pakistan. Growth in Europe will be led by Spain since as per UNESCO findings, it is the largest producer of pomegranates in Europe while Germany is termed as the largest importer. Furthermore, the thriving regional F&B sector with growing demand for high-quality and nutritious food and beverages will likely push Europe’s contribution to the global revenue streams. In February 2023, Austria Juice launched its new range of organic juice concentrates that included a lime guava drink and a new pomegranate berry mix.

Pomegranate Market: Competitive Analysis

The global pomegranate market is led by players like:

• Royal Pomegranate Co.
• Pomegranate Paradise Farms
• Pomegranate Distributors LLC
• Orchard Growers Cooperative
• Pomegranate World Online
• Freshly Squeezed Pomegranate Juices
• Pomegranate Research Institute
• Pomegranate Delights Inc.
• Pomegranate Marketing Solutions
• Global Fruit Exports Ltd.

The global pomegranate market is segmented as follows:

By Application

• Pharmaceutical Industry
• Cosmetics Industry
• Food Industry

By Type

• Pomegranate Juice Concentration
• Pomegranate Powder
• Whole Fruit

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa