Printed Signage Market Size, Share, Analysis, Trends, Growth, Forecasts, 2032

Printed Signage Industry Prospective:

The global printed signage market size was worth around USD 42.4 billion in 2023 and is predicted to grow to around USD 57.8 billion by 2032 with a compound annual growth rate (CAGR) of roughly 3.5% between 2024 and 2032.

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Printed Signage Market: Overview

Printed signage is any kind of display or sign made of printed materials that communicates advertising or information. This can comprise aesthetically pleasing and instructive images, banners, posters, and signage. Commonly employed in retail businesses, exhibits, events, and public areas, printed signs help to sell products, offer instructions, transmit messages, or improve branding.

For companies and organizations, overall visual communication strategies depend critically on printed signage, which helps to draw attention and properly transmit relevant information.

The printed signage market is driven by several factors, including rising demand for advertisement, technological advancements, growth in retail & e-commerce, increasing urbanization and infrastructure development, and others. However, the presence of digital alternatives and environmental concerns hamper the expansion of the printed signage industry over the analysis period.

Key Insights

• As per the analysis shared by our research analyst, the global printed signage market is estimated to grow annually at a CAGR of around 3.5% over the forecast period (2024-2032).
• In terms of revenue, the global printed signage market size was valued at around USD 42.4 billion in 2023 and is projected to reach USD 57.8 billion by 2032.
• The increasing retail and e-commerce is expected to drive the printed signage industry over the forecast period.
• Based on type, the banner & backdrop segment is expected to capture the largest market share over the projected period.
• Based on region, North America is expected to dominate the market during the forecast period.

Printed Signage Market: Growth Drivers

The cost-effective nature of printed signage drives market growth

The cost-effectiveness of printed signage is one of the primary factors controlling its adoption rate in many different fields. Among the several expenses connected with conventional printed signage are those related to producing the content, leasing a space for the media (such as a board), hiring a professional printing service, planning the delivery of the print materials, and manually updating the content at every site.

Printed signage was the only kind of information sign and banner easily accessible for a good while until digital displays and signs were introduced. As they keep spending on advertising, many industries prefer printed signage solutions for their information storage.

Most consumers of printed signage are those looking for single-placement permanent signs. Low-cost signage for these consumers offered by printed solutions motivates their adoption of digital signage in malls, stores, and other venues.

Furthermore, permanent signs are needed for roadways and other government buildings constructed. The low cost of permanent signage is intended to generate more demand, which would help the business. Thus, such elements support the expansion of the printed signage market.

Printed Signage Market: Restraints

Increasing competition with alternatives hinders market growth

Although the cost-effectiveness of printed signage is expected to drive market expansion, elements like the increasing competitiveness from feasible substitutes like digital signage are expected to hinder printed signage industry growth over the research period.

Digital signage may cost more than printed materials, but over time, it will save money. This component will fight printed signage quite fiercely. The long-lasting and high-resale value of digital signboards also affects the acceptance of these systems.

Digital signage solutions offer a better long-term return on investment, even if printed signs are less expensive. Two instances of printed signage used just once before being taken off-service are posters and billboards.

Conversely, digital signage offers better adaptability since it may show different data without the complete replacement required. The increased inclination for digital signs over printed ones is thus hindering the market development.

Printed Signage Market: Opportunities

The rising inclination of the retail sector towards printed signage offers a lucrative opportunity for market growth

Print is the most often used traditional type of in-store signage. It comes in many sizes and materials, including banners and shelf labels, and can be positioned both inside and outside retail stores rather rapidly. Print offers versatility, mobility, and availability in a variety of forms and materials—polyester, water- and weather-resistant, among others.

Retail stores can now utilize a range of floor graphics on printed signs to highlight accent walls covered with graphics supporting their specific products and overall brand message. PoP, or point-of-purchase displays, seen in retail stores could range in simplicity from a sign to a display box. They might create a whole exhibit inside of which they could arrange items from the merchant.

For most stores, PoP displays have been essential in drawing in clients. These could be detailed banners or intricate display designs. In the retail industry, short-life PoP signage is rather common. Demand for in-store PoP displays reflects the current situation of the retail sector.

Leading retail companies such as Amazon made large advertising expenditures to demonstrate their leading place in this industry. Therefore, the growing interest in using printed signage indicates that the market will show more outstanding opportunities.

Printed Signage Market: Challenges

Limited lifespan poses a major challenge to market expansion

One important determinant of the printed signage market is its limited lifespan. Outdoor printed signs endure constant weather, including sunlight, rain, wind, and humidity. Sunlight's UV rays can gradually fade colors, therefore lowering the vibrancy and visibility of the signage. Rain and humidity can similarly damage the material, causing warping, peeling, or cracking.

While regular maintenance—including touch-ups and cleaning—can help printed signage last longer—these demand extra expenses and resources. Signage can rapidly get worn or destroyed without enough maintenance, therefore reducing its usability.

Printed Signage Market: Segmentation

The global printed signage industry is segmented based on type, print technology, application, end-user, and region.

Based on the type, the global printed signage market is segmented into banner & backdrop, corporate graphics, exhibitions, & trade shows, backlit displays, pop displays, billboards, and others. The banner & backdrop segment is expected to capture the largest market share over the projected period.

For branding, stage design, and promotional displays in the event business—which includes trade exhibits, conferences, and concerts—banners and backdrops are essential. The need for large-format signage, including banners and backgrounds, is rising as more events and meetings during a pandemic demand it, hence increasing income.

Retailers also improve in-store visual merchandising, publicize deals, and draw consumers with banners and backdrops. Particularly during promotional events or seasonal discounts, printed advertising is essential in attracting client attention as retail venues want to create more interesting surroundings.

Based on print technology, the global printed signage industry is bifurcated into screen, inkjet, sheetfed, and others.

Based on the application, the global printed signage market is bifurcated into indoor and outdoor.

Based on the end user, the global printed signage industry is bifurcated into BFSI, retail, transportation & logistics, healthcare, and others.

Printed Signage Market: Report Scope

Printed Signage Market: Regional Analysis

Asia Pacific dominates the market over the projected period

The Asia Pacific is expected to dominate the printed signage market during the forecast period. Among the fastest-growing retail marketplaces worldwide, Asia Pacific has China, India, and Indonesia. Demand for printed signage for advertising, in-store displays, and point-of-sale promotions is driven by the opening of brick-and-mortar retail shops, malls, and shopping centers.

Furthermore, with continuous infrastructure projects and urban growth, navigational and informational signage in newly constructed public and commercial areas is quite necessary. China and India are particularly investing considerably in public infrastructure, smart cities, and transportation, generating opportunities for printed signage.

Printed Signage Market: Competitive Analysis

The global printed signage market is dominated by players like:

• Orafol Europe GmbH
• Avery Dennison Corporation
• Spandex Ltd
• IGEPA Group GmbH & Co. KG
• Identity Group
• 3A Composites Holding AG
• Lintec Corporation
• L&H Sign Company Inc.
• Signs Express
• EhKo Sign Industries KFT
• Mactac LLC (Lintec)
• Kelly Signs

The global printed signage market is segmented as follows:

By Type

• Banner & Backdrop
• Corporate Graphics, Exhibitions, & Trade Shows
• Backlit Displays
• Pop Display
• Billboards
• Others

By Print Technology

• Screen
• Inkjet
• Sheetfed
• Others

By Application

• Indoor
• Outdoor

By End User

• BFSI
• Retail
• Transportation & Logistics
• Healthcare
• Others

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa