Probiotics Market - Global Industry Analysis

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Probiotics are ingredients that stimulate enzymes and digestive juices in the body to ensure proper working of the digestive system, and they can be given through food or in the form of supplements. They are microorganisms like bacteria and yeast that benefit humans and animals in order to maintain intestinal microbial balance. Additionally, they protect healthy organisms from harmful counterparts. These days, probiotic products are used in the treatment of the neurological disorders and digestive problems and also to diagnose mental illness. Probiotics help in strengthening the immune system, reduce body pathogens, and protect proteins & lipids from oxidative destruction. Probiotic ingredients are sold in the form of tablets, capsules, gel, and powders.

The factors boosting the market growth are increasing consumer preference towards natural products. Rising consumer concerns on the effectiveness of the probiotic bacteria and preventive healthcare are the major factors driving the probiotic market growth. The probiotic market is also experiencing high growth due to the rising awareness of the low-calorie consumable products and its associated health benefits. The demand for probiotics has increased due to increasing consumption of functional foods, which have positively affected health apart from just providing basic nutrition. Also, factors such as, increasing product innovations in the form of biscuits, chocolates & others, ban on the usage of antibiotics in animal feed in several North American and European countries, rising demand for probiotic-based medicines due to its positive results in dipping risk of chronic diseases such as diarrhea & bowel diseases related to high antibiotic use and demand for fermented food in daily diet propels the popularity of the probiotic products.

Based on ingredient type, the probiotic market is segmented into yeast and bacteria. By function, the market is segmented into regular use, preventive healthcare, and therapeutic. In terms of application, the probiotic market is divided into food and beverages, dietary supplements, and animal feed. The end user segmented is categorized into human probiotics and animal probiotics.

North America and European regions contributed significantly to the overall market growth in the last few years due to the initiatives were taken by the regional government to encourage the innovation and development of the probiotics field. Also, the Federation of European Nutrition Societies (FENS) invested in various businesses related to nutritional foods & nutricosmetics which further augmented the market growth in this region. The Asia Pacific region emerged as the leading market in 2015. Increasing awareness of probiotics coupled with rising disposable income in the emerging countries favored the industry growth in this region. Countries such as China, Japan, India, and Australia contributed considerably to the overall market growth. Also, many opportunities are provided by countries like India, New Zealand, and Australia which are attracting industry participants to invest in this region.

Some of the key players in the probiotic market include BioGaia AB, Probi AB, Nestle S.A., E. I. du Pont de Nemours and Company, Protexin Danone, Chr. Hansen Holding A/S, Yakult Honsha Co. Ltd., Ganeden, Inc., Lifeway Foods, Inc., and others. Continued investment by manufacturers in the pharmaceutical industry is also estimated to drive the market growth. Most of the industry players are investing in R&D activities to come up with probiotic products which are catering the requirements of people in different age groups and gender.