Residential Air Circulators Market Growth, Size, Share, Trends, and Forecast 2030

Residential Air Circulators Industry Perspective:

The global residential air circulators market size was worth around USD 2,450 million in 2022 and is predicted to grow to around USD 3,766 million by 2030 with a compound annual growth rate (CAGR) of roughly 5.52% between 2023 and 2030.

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The report analyzes the global residential air circulator market’s drivers, restraints/challenges, and the effect they have on the demands during the projection period. In addition, the report explores emerging opportunities in the residential air circulator industry.

Residential Air Circulators Market: Overview

Residential air circulators are used to cool a room or area in hot environments, by circulating the air efficiently, in residential spaces. A basic fan or an air-conditioning (AC) system is less efficient in moving air than an air circulator. These circulators can be used for personal uses or can be used to move air in a wider area. Commonly used large residential air circulators are employed for the distribution of air over a large area. They are manufactured to blend hot air and cold air or force heat air out of the residential space. The two common criteria used for the selection of air circulators are the shape of the blade and the CFM (cubic feet per minute) rating. The airflow power of a circulator is determined by the CFM rating. Air circulators offer quiet operations, compared to conventional fans. The rising per capita income and changing people’s attitude toward evolving technologies are expected to enhance the demand for the residential air circulator industry. In addition, the development of energy-efficient residential air circulators is propelling the growth of the industry.

Key Insights

• As per the analysis shared by our research analyst, the global residential air circulators market is estimated to grow annually at a CAGR of around 5.52% over the forecast period (2023-2030).
• In terms of revenue, the global residential air circulators market size was valued at around USD 2,450 million in 2022 and is projected to reach USD 3,766 million, by 2030.
• The global residential air circulators market is projected to grow at a significant rate due to rising urbanization and accelerating preference for eCommerce purchasing.
• Based on installation segmentation, floor standing/tabletop was predicted to show maximum market share in the year 2022.
• Based on purchase mode segmentation, online was the leading revenue generator in 2022.
• Based on type segmentation, oscillating was the leading revenue-generating type in 2022.
• On the basis of region, North America was the leading revenue generator in 2022.

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Residential Air Circulators Market: Growth Drivers

Rising urbanization and accelerating preference for eCommerce purchasing to drive market growth during the forecast period.

The global residential air circulators market is projected to grow owing to the increasing urbanization rate and accelerating preference for eCommerce purchasing, across the globe. Urban residential spaces require quiet and efficient air-circulating options. Residential air circulators can be used all year round, it offers a blending of cold air with hot air and vice-versa. These devices are used to save time and energy in the fast-moving urban life. In an air conditioner setting, the device can help to distribute cool air faster. As most air circulators come with an application of direct current (DC) motors, which are much more energy efficient. Energy efficiency is an important aspect in urban settings. Moreover, the urban population is willing to pay high for sustainable and energy-efficient products, owing to their high per capita income.

For instance, according to the Population Reference Bureau (PRB), the global share of the population living in urban areas accounted for around 57% in 2022. Moreover, the level of urbanization in Asia accounted for around 52% in 2022. As per the Population Division of the Department of Economic and Social Affairs of the United Nations, the level of urbanization, across the globe, is expected to reach 58.3% in 2025 and 60.4% in 2030. Specifically, in Asia, the level of urbanization is expected to reach 54% in 2025 and 56.7% in 2030.

Moreover, the trend for eCommerce purchasing is growing day by day, considering various factors such as ease of buying, fast service, time-saving, and many others. eCommerce purchasing provides flexibility to customers. Almost every brand of air circulator is listed on their manufacturer’s website or their authorized selling or eCommerce partners. In the current scenario, the eCommerce platform has a huge customer base, compared to offline modes. Such trends are fueling the demand for the industry, across the globe.

Residential Air Circulators Market: Restraints

Availability of substitutes & unawareness in developing countries to restrict market expansion

Conventional fans are a key alternative to residential air circulators. Moreover, the cost of conventional centrifugal fans is less, compared to air circulators. Conventional fans offer face-to-face air-blowing and cooling effects. The air conditioner is another alternative for residential air circulators, however, both products are generally used in combination in residential interior spaces.

Moreover, unawareness regarding the air circulator features and its advantages in most developing countries is expected to hinder the growth of the residential air circulator industry. Currently, in developing nations such as China, India, Indonesia, Malaysia, South Africa, Saudi Arabia, and others, conventional centrifugal fans are, generally, the first preference for any customers, especially in rural and sub-urban areas. However, in the coming years, the scenario is expected to change, owing to the evolving social media, increasing internet use, and others.

Residential Air Circulators Market: Opportunities

Rapid technological advancement to provide growth opportunities

Increasing R&D for the development of more efficient residential air circulators is likely to act as an opportunity for the residential air circulator industry. Rapid technological change in residential air circulators involves touch controls, remote controls, the Internet of Things, artificial intelligence, the use of efficient motor technology, and others. Specifically, the use of brushless direct current (BLDC) motors is evolving in the global residential air circulator industry. BLDC is an energy-efficient technology that has been applied to air circulators for enhanced performance and energy or cost saving, compared to alternating current (AC) motors. The brushless DC motor can save up to 80% of energy, thereby, bringing modern efficiency options to residences. Moreover, owing to no wear and tear of brushes, the motor can be used for a long period without any servicing. Various manufacturers such as Vornado Air, LLC. and Munters, among others, have already started offering BLDC residential air circulators. For instance, Munters EDC air circulator has been developed in its R&D facility. The product is developed in line with ANSI/AMCA 210-85 standards and verified by the BESS Lab at the Agricultural Engineering Department, University of Illinois, United States.

Residential Air Circulators Market: Challenges

High purchasing cost for residential air circulators to challenge market cap growth

Residential air circulators are equipped with compact efficient motors, device safety technologies, electronic modules such as touch sensors, remote control & connectivity modules, and others, which lead to an increase in the production cost of residential air circulators. Thereby, the high manufacturing cost led to high retail prices. However, considering its better cost and energy efficiency over a long period, a challenge created by the high purchasing cost factor can be reduced.

Residential Air Circulators Market: Segmentation

The global residential air circulator market is segmented based on installation, purchase mode, type, and region.

Based on the installation, the global market segments are wall-mounted, floor-standing/tabletop, and hybrid. Currently, the global market is dominated by floor standing/tabletop, considering their wide applicability in various residential spaces such as bedrooms, dining rooms, etc. These air circulators are portable, thereby, can be moved from one place to another in residential areas. Some of the key manufacturers of floor-standing/tabletop residential air circulators are Vornado Air, LLC., Westinghouse Electric Corporation, Dreo, Lasko Products, LLC, and others.

Based on purchase mode, the residential air circulator industry is segmented into online and offline. The online segment dominated the market share in 2022, owing to the huge customer base in online mode. The purchasing experience is advanced and flexible in online mode. Customers can read the unbiased survey posted by other buyers, before making any purchase or procurement decision. Moreover, the online mode offers a better comparative analysis experience between two or more products. Online mode saves customers time, as well as offer residential air circulator at cheaper prices, as manufacturers do not have to pay extra commission to retailers.

Based on the type, the global market segments are oscillating and non-oscillating. Currently, the residential air circulator industry is dominated by the oscillating segment. The oscillating residential air circulators offer wide and efficient coverage to maintain a favorable temperature throughout the space. These air circulators, generally, deliver 360° air flow within the residential premises. In June 2023, Dreo released The PolyFan 513S (pedestal air circulator) and CF714S (standing floor air circulator fan). These products are compact circulator floor fans that offer both vertical and horizontal oscillation.

Residential Air Circulators Market: Report Scope

Residential Air Circulators Market: Regional Analysis

North America to lead the market during the forecast period

The global residential air circulators market growth is expected to be driven by North America, during the forecast period, considering high per capita income, high urbanization levels, and product popularity in the region. For instance, according to the Population Reference Bureau (PRB), North America has the highest level of urbanization in 2022, with around 83% of its total population residing in urban areas. As per the Population Division of the Department of Economic and Social Affairs of the United Nations, the level of urbanization in North America is expected to reach 83.6% in 2025 and 84.7% in 2030. The region is home to most of the major manufacturers of residential air circulators. Some of the key manufacturers operating in the North American region are Vornado Air, LLC., Dreo, IRIS USA, Inc., XPOWER Canada, and others.

Asia Pacific and Europe are also expected to witness a high growth rate, in the coming years. In Asia Pacific, countries such as China, India, and South Korea are expected to gain significant market share during the forecast period, considering increasing awareness about the product, product development by domestic players operating in related markets, rising gross domestic product (GDP) per capita, and others. According to International Monetary Fund (IMF), the GDP per capita for China accounted for USD 12.81 thousand in 2022 and is expected to reach USD 13.72 thousand and USD 14.8 thousand by 2023 and 2024, respectively.

In Europe, the key countries with significant revenue contributions in the residential air circulator industry are Germany, the United Kingdom, France, and Italy, among others. Owing to the cold weather in most of these European countries, residential air circulators are used to blend the hot air from a heater into the air available in the room or other residential areas. Some of the key operating firms of residential air circulators in Europe, with domestic manufacturing plants or sales distribution networks, are Munters, Dimplex, Vornado Air, LLC., and others.

Residential Air Circulators Market: Competitive Analysis

The global residential air circulators market is dominated by players like:

• DAIKIN INDUSTRIES Ltd.
• Dimplex
• DOSHISHA CORPORATION
• Dreo
• Ecoair Cooling Systems Solutions
• GREE ELECTRIC APPLIANCES
• INC. OF ZHUHAI
• Havells India Ltd
• Honeywell International Inc. (A Helen of Troy Company)
• INDcool Electrical Private Limited
• IRIS USA Inc.
• Lasko Products LLC
• MUJI (Hong Kong) Co. Ltd.
• Munters
• Senelux Ltd
• Shimono
• Vornado Air LLC.
• Westinghouse Electric Corporation
• XPOWER Canada

The global residential air circulators market is segmented as follows:

By Installation

• Wall-mounted
• Floor Standing/Tabletop
• Hybrid

By Purchase Mode

• Online
• Offline

By Type

• Oscillating
• Non-oscillating

By Region

• North America
• The U.S.
• Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa