RUTF & RUSF Market - Global Industry Analysis

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RUTF (Ready-to-use therapeutic food) is energy & micronutrient-rich soft or crunchable or drinkable food that can directly be given to patients or an individual without cooking. RUSF (Ready to Use Supplemental Foods) is food that is fortified with micronutrients as a remedy for malnutrition and can be consumed without cooking or by just adding water. RUSF provides all the nutrients as it is a mix of peanuts, butter, powdered milk, vegetable oil, sugar, vitamin, salt, and mineral. It has low water content and can be stored for several months without getting spoiled. It can be consumed by children or by adults with special nutrition requirement as a diet supplement. It is designed for specific nutritional and therapeutic purpose. RUSF is used for tackling the malnutrition at the earlier stages. Using this food, malnutrition can be prevented at an earlier stage of moderate acute malnutrition or prevent from acute malnutrition or chronic malnutrition. RUSFs can also be consumed along with breastfeeding and other nutritional supplements for children above 6 months of age. 

RUTF was first introduced during the situation of humanitarian emergency in the year 2000. It has all the nutrients required for recovery and it has a good shelf life.  It is not water based and does not have the risk of bacterial contamination. It does not require refrigeration in order to store it. It is safe and easy to use and does not require medical supervision. Moreover, it can be used in combination with breastfeeding and other practices used for infants and young children feeding. 

Increasing government initiatives globally, regarding health and malnutrition treatment is escalating the demand for ready-to-eat supplementary food and therapeutic food globally. In addition, various initiatives by the international organizations such as UNICEF, WHO, and NGO for malnutrition and hunger is anticipated to drive the RUTF & RUSF market growth. However, the high cost of this food coupled with the decreasing quality of the product due to the use of local ingredients may hinder the market growth. 

Based on product type, the RUTF & RUSF market is segmented into RUSF and RUTF. In 2017, RUTF accounted for the highest revenue share and is projected to grow in near future. Based on form, the RUTF & RUSF market is segmented into paste, powder, and bar. In terms of revenue, paste segment is anticipated to grow in near future. On the basis of the end-user, the RUTF & RUSF market is categorized into organization and retail. The organization segment is further sub-segmented into WFP, UNICEF, and NGO. In terms of revenue, organization segment accounted for the highest chunk of share in 2017.
 
By geography, in 2017 Europe estimated for significantly high share as compared to other regions. This is chiefly due to a large number of manufacturers are engaged in supplying its products to regional NGOs and UNICEF. In 2017, the Middle East & Africa accounted for the second largest revenue share owing to a high rate of malnutrition in the region. North America is anticipated to show significant growth in RUTF & RUSF market, in term of revenue. Regional manufacturers are engaged in the production of ready-to-eat supplementary food and therapeutic food for supplying it to African countries such as Nigeria, Sudan, Ethiopia, Kenya, and Burkina Faso. Asia Pacific RUTF & RUSF market is anticipated to grow in the years to come owing to the implementation of CAMAM in various countries such as Bhutan, India, Bangladesh, Pakistan, and Afghanistan. 

The global RUTF & RUSF market comprises of chief players accounting for the major share of the market in 2017. Some of the key players have been focusing on innovative product launches, research & development, nutritional advancement, maintaining the quality of the product in order to maintain their market presence. Some of the key players are Nutriset SAS, InnoFaso, Valid Nutrition, Meds & Food For Kids, Edesia USA, Diva Nutritional Products,  Hilina, Mana Nutritive Aid Products, Insta Products, GC Rieber Compact AS, NutriVita Foods, Kaira District Cooperative, Nuflower Foods & Nutrition Pvt., Tabatchnik Fine Foods, Samil Industrial Co., and Power Foods Tanzania, and others.