A smart label is a slip for an item identification which contains more advanced technologies than bar code data which leads to advantageous features such as quick identification, automated reading, high tolerance, reduced errors, and re-programmability. These labels are approximately 0.3 millimeters thick made from paper, plastics, or fabrics and are used as printed labels, chip labels, or electronic labels. They are usually designed to record, receive, and transmit the digital information which leads to the reduction of total time tracking. Moreover, rising industrial use of these labels leads to minimized human errors, owing to its efficiency and accuracy.
Increased demand for the security and tracking solutions is the major factor driving the smart labels market growth. Moreover, the growing retail sector is also the strong factor driving the growth of the smart labels market. Growing retail sector leads to the rising demand for the smart labels in merchandise and asset tracking. In addition to this, increase in the adoption of smart labels in packaging industry results in the ability to offer detailed data to the customers about the products with the use of smart devices. The features offered by the smart labels such as real-time location tracking, re-programmability, and high tolerance, among others are anticipated to boost the market across the globe in various sectors in the upcoming years. However, additional cost incurred by the use of smart labels is projected to hamper the market growth in the forecast timeframe.
Based on the technology, the smart labels market is divided into electronic article surveillance label, RFID, sensing label, and dynamic display label. Based on the end-user industry, the smart labels market is categorized into healthcare & pharmaceutical, food & beverage, fast-moving consumer goods (FMCG), logistics, retail, and others. On the basis of application, the market is fragmented into retail inventory, perishable goods, and others.
Based on the region, Asia Pacific is projected to be dominant during the forecast period. The Asia Pacific accounted for a major market share in 2017 in terms of revenue and is anticipated to continue the trend in the upcoming years. Rapid urbanization coupled with the increasing disposable income in the emerging countries such as India, China, and South Korea has propelled the growth in logistics, FMCG, and retail industries in this region. This, in turn, results in increasing demand for the smart labels in the industries.
North America smart labels market is estimated to have a considerable market share. The growth is attributed to the advancement in the technology in various sectors such as pharmaceuticals, food & beverages, logistics, and others. Moreover, rising security concerns of the enterprises have also contributed to the market growth in this region.
The global smart labels manufacturers, vendors, and service providers include Sato Holdings Corp., Thin Film Electronics ASA, CCL Industries, Inc., Alien Technology Inc., Checkpoint Systems, Inc., Avery Dennison Corporation, Invengo Information Technology, Smartrac N.V., Graphic Label, Inc., Zebra Technologies, ASK S.A., Muhlbauer Holding Ag & Co. Kgaa., and Graphic Label, Inc.
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