Squash Drinks Market Growth, Size, Share, Trends, and Forecast 2032

According to the report published by Zion Market Research, the global Squash Drinks Market size was valued at USD 1,090.70 Million in 2023 and is predicted to reach USD 1,541.40 Million by the end of 2032. The market is expected to grow with a CAGR of 4.04% during the forecast period. The report analyzes the global Squash Drinks Market’s growth drivers, restraints, and impact on demand during the forecast period. It will also help navigate and explore the arising opportunities in the Squash Drinks Market industry.

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Global Squash Drinks Market: Overview

Squash also known as dilute or cordial is a non-alcoholic concentrated syrup used for making beverages. These are fruit-flavored, made from fruit juice, sugar or sugar substitute, and water. Modern squashes may contain some additional flavors and food color while the traditional squash consists of herbal extracts, generally ginger and elderflower. To prepare a cocktail, squash drinks can be used as a drink mixer and combined with an alcoholic beverage.

Global Squash Drinks Market: Growth Factors

The global squash drinks market is growing at a speedy rate. An increase in demand for natural & sugar-free drinks, growing inclination of health conscious consumers towards non-alcoholic drinks, and availability of a wide range of flavors are fueling the growth of the global market. In the food and beverages industry, blending is an important procedure. Further, an increase in demand for blended products is witnessed, and to fulfill the demand, the manufacturers are increasing the production of blended squashes. As a tasty drink, squash drinks are not only enjoyed by the adults but also by children as it is made from natural fruits and have no added sugars.

Also, squash drinks are beneficial as it keeps the body hydrated. All such factors in addition to increasing the consumer base for squash drinks are propelling the growth of the global squash drinks market. In addition to this, an increase in marketing strategies and effective marketing of the products to attract consumers is further enhancing the overall market growth. Moreover, the easy availability of a wide range of squash drinks on e-commerce platforms and increase in number of online retailers are also some of the key aspects that are fostering the growth of the global market. Furthermore, increase in investments by the manufacturers for the launch of novel products may result in favorable opportunities for the growth of the global squash drinks market during the forecast period. However, low penetration of the market in low and middle-income countries may restrain the growth of the global squash drinks market.

The global squash drinks market is adversely hit by the emergence of the Covid-19 pandemic. Most of the governments across the world implemented strict lockdowns and restrictions on movement due to the rapid spread of disease. Along with several others industries, the food & beverages industry faced multifaceted challenges as the strict regulations led to disruption in supply & distribution chain. A temporary halt in the manufacturing units and change in consumer behavior impacted the production & demand of the squash drink products during the pandemic.

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Global Squash Drinks Market: Segmentation

The global squash drinks market is bifurcated based on base type, product type, nature, distribution channel and region.

The base type segment is divided into mixed fruit, tropical & exotic fruit, berry, and citrus fruit.

Based on the product type, the global squash drinks market is categorized into added sugar and no added sugar.

The nature segment consists of blended and regular.

The distribution channel in the global market includes store-based retailing and online retailing.

Squash Drinks Market : Report Scope

Global Squash Drinks Market: Regional Analysis

Region-wise, Europe is anticipated to hold the topmost position in the market owing to increase in demand for non-alcoholic drinks. The presence of a huge consumer base and manufacturers are contributing to the growth of the market in this region. Asia Pacific is estimated to grow rapidly during the forecast period. China, Bangladesh, and India are the key markets for squash drinks. In addition to this, growing demand for sugar free & natural squash drinks and expanding product portfolio are fueling the growth of the market in this region. North America is also estimated to grow at a healthy rate during the forecast period.

Global Squash Drinks Market: Competitive Players

The major players that are operating in the global squash drinks market are:

• Britvic PLC.
• Unilever plc
• Dr Pepper Snapple Group
• Nichols plc
• J Sainsbury plc
• Tovali Limited
• Harboe's Brewery
• Carlsberg Breweries A/S
• The Coca-Cola Company
• Suntory group
• PepsiCo Inc.

The Global Squash Drinks Market is segmented as follows:

By Base Type 

• mixed fruit 
• tropical & exotic fruit
• berry
• citrus fruit 

By Product type 

• added sugar 
• no added sugar

By Nature 

• blended 
• regular

By Distribution channel 

• store-based retailing
• online retailing

Global Squash Drinks Market: Regional Segment Analysis

• North America
  • The U.S.
  • Canada
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa

What Reports Provides

• Full in-depth analysis of the parent market
• Important changes in market dynamics
• Segmentation details of the market
• Former, on-going, and projected market analysis in terms of volume and value
• Assessment of niche industry developments
• Market share analysis
• Key strategies of major players
• Emerging segments and regional markets
• Testimonials to companies in order to fortify their foothold in the market.