Sushi Restaurants Market Size, Share, Analysis, Trends, Growth, 2032

Sushi Restaurants Industry Prospective:

The global sushi restaurants market size was worth around USD 7.78 billion in 2023 and is predicted to grow to around USD 10.51 billion by 2032, with a compound annual growth rate (CAGR) of roughly 3.40% between 2024 and 2032.

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Sushi Restaurants Market: Overview

Sushi restaurants are food service providers specialized in serving different types of sushi. It is traditionally a Japanese dish made using seasoned rice and includes several types of toppings, such as vegetables, eggs, and fish. The food dish derives its name from the Japanese word for sour rice.

Although it is traditionally served in Japan, a prominent country in Asia-Pacific, the popularity of sushi can be witnessed globally, including European and North American nations. For a long time, sushi was mainly considered an exotic food product with limited demand among consumers.

However, with time, the food product has become more mainstream with sushi restaurants adopting food preparation methods depending on the regional preferences. The industry is filled with a wide range of sushi options such as nigiri, maki, uni sushi, temaki sushi, and others.

Furthermore, Japanese culture has also witnessed widespread recognition in the last few years, which has further contributed to a surge in investments in the development of sushi restaurants.

One of the major factors limiting the sushi restaurants industry’s expansion rate deals with the fact that the food product is generally higher priced due to its rich and exclusive ingredients. Additionally, there is a larger population of people who have developed a taste for sushi items and may not enjoy preference among a large part of the population.

Key Insights:

• As per the analysis shared by our research analyst, the global sushi restaurants market is estimated to grow annually at a CAGR of around 3.40% over the forecast period (2024-2032)
• In terms of revenue, the global sushi restaurants market size was valued at around USD 7.78 billion in 2023 and is projected to reach USD 10.51 billion by 2032.
• The sushi restaurant market is projected to grow at a significant rate due to the growing influence of Japanese culture around the world.
• Based on service type, the fine dining restaurants segment is growing at a high rate and will continue to dominate the global market, as per industry projections.
• Based on the menu offerings, the traditional sushi segment is anticipated to command the largest market share.
• Based on region, Asia-Pacific is projected to dominate the global market during the forecast period.

Sushi Restaurants Market: Growth Drivers

Growing influence of Japanese culture around the world to drive market demand rate

The global sushi restaurant market is expected to be driven by the rising influence of Japanese culture across the globe. According to market analysis, Japan witnessed an extensive increase in the number of foreign travelers visiting the country in the last few years. Official statistics from the country’s tourism office indicate that more than 25 million people visited the island in 2023. There are several factors that have influenced an increased influx of tourists in Japan.

For instance, it was one of the last countries in the world to open its doors to international travelers since other nations started lifting lockdown impositions.

Furthermore, the weakening of the Japanese Yen in recent times has made the country more affordable for a large population, especially travelers from other developed nations. Japan has several serene and unexplored natural sites which attract thousands of tourists from across the globe. The country’s cherry blossom season has gained widespread recognition, with people eagerly waiting for the country’s Meteorological Agency to forecast the time when visitors can enjoy the floral event.

Other cultural phenomena that people find intriguing deal with the Geisha & Maiko, historical sites, and the disciplined way of living. Digital media platforms such as YouTube, Instagram, movies, and entertainment shows highlighting Japanese culture have also made the country popular among travelers. All of these factors work in tandem to create demand for sushi restaurants.

Rise in dining out and take out culture to promote market expansion rate in the future

In recent times, the food service industry has witnessed an increase in the number of people preferring to dine out occasionally or more frequently. Modern consumers are actively seeking new life experiences in the form of exploring global food and cultural settings.

In addition, the emergence and rapid expansion of take-out culture aided by the establishment of quick food delivery applications has also assisted the global sushi restaurant market to thrive.

For instance, according to official data, Zomato, India’s leading food delivery company, delivers over 1.29 million orders per day across the country. Food delivery companies worldwide are working on expanding their presence in remote areas as well as collaborating with a growing number of food restaurants for improved profits and brand value.

Sushi Restaurants Market: Restraints

High prices associated with sushi limit the industry’s expansion rate

The global sushi restaurant industry is projected to be restricted due to the relatively high price associated with the exquisite food product. The high cost is due to the use of high-quality and extremely fresh fish for preparing sushi. Furthermore, the long preparation time requiring the assistance of skilled chefs further leads to higher costs for the dish.

Apart from the price, the dish may not enjoy large-scale popularity among the general population due to the taste difference from traditionally consumed food items.

For instance, people may not develop a taste for sushi in a short time and may require more dining experiences to accept the food product leading to diluted revenue in the market.

Sushi Restaurants Market: Opportunities

Experiments with sushi ingredients, restaurant settings, and expansion strategies to generate more opportunities

The global sushi restaurants market is expected to generate growth opportunities by investing in innovation. For instance, sushi restaurants are increasingly experimenting with new ingredients to cater to the dynamic consumer group. For instance, according to the latest trends, pickled vegetables and kimchi are increasingly used in sushi rolls to add extra flavor and crunch to the final food.

Additionally, chefs are also open to using soy and miso sauce not just as seasonings but as main ingredients. Sushi restaurants are focusing on using regionally available seafood, depending on the season. This ensures that sushi-serving food facilities can deliver fresh products and support local businesses. Furthermore, sushi restaurants are also investing in developing more ambient settings.

In September 2024, Kura Sushi, a Japanese sushi chain, announced its plan to open a revolving sushi restaurant with seating for 338 people. The industry can benefit from the rising expansion strategies adopted by known sushi brands to enter new markets.

In May 2024, Wagamama, a UK-based leading pan-Asian restaurant brand, announced a partnership with Travel Food Services (TFS), India’s leading travel, food & retail company. Through the partnership, Wagamama is expected to make its debut in the Indian market.

Sushi Restaurants Market: Challenges

Competition from other food alternatives to challenge market expansion

The global sushi restaurants industry is projected to be challenged by the growing competition faced by alternate food items. For instance, Chinese and Indian food from Asia is also penetrating the global foodservice market.

On the other hand, the Mediterranean diet continues to remain widely popular among people of all cultures since it not only delivers exceptional taste but is also healthy. Fast food chains from the US and European nations continue to generate extensive revenue.

Sushi Restaurants Market: Report Scope

Sushi Restaurants Market: Segmentation

The global sushi restaurants market is segmented based on service type, menu offerings, and region.

Based on the service type, the global market segments are takeout & delivery, fast casual restaurants, casual dining restaurants, and fine dining restaurants. In 2023, the highest growth was listed in the fine dining restaurants. High-quality sushi requires excellent craftsmanship, which is generally found in fine-dining restaurants.

Additionally, the high price of the food products makes it an occasionally consumed item, and consumers tend to prefer restaurants that specialize in curating superior-grade sushi. As of February 2024, the US reported to have more than 16,000 sushi restaurants spread across the country.

Based on the menu offerings, the sushi restaurants industry segments are customizable sushi, vegetarian & vegan sushi, fusion sushi, and traditional sushi. In 2023, the highest revenue was generated by the traditional sushi segment. The growing influence of Japanese culture across the globe, in addition to the rising number of travelers in Japan, fueled the segmental revenue in the last few years.

Additionally, traditional sushi is available in a wide range of varieties, further influencing higher revenue in the segment. Generally, a sushi roll is cut into 6 to 8 pieces.

Sushi Restaurants Market: Regional Analysis

Asia-Pacific to continue leading the market growth rate during the projection period

The global sushi restaurant market will be led by Asia-Pacific during the forecast period. Sushi is a Japanese dish, and Japan continues to remain as the sushi capital. It has the highest number of upscale and affordable sushi restaurants with Tokyo enjoying the highest restaurant density.

Furthermore, sushi is consumed frequently in the country as per Japanese food culture. The growing health consciousness among the Asian population will fuel regional market demand during the forecast period.

According to official research, some of the ingredients used in sushi enable long-term health and prevent certain types of diseases. For instance, omega-3 content in fish is known to work against stroke.

North America is a thriving market with exceptional demand for sushi. The regional market is mainly driven by increasing customization undertaken by regional sushi restaurants to meet the taste needs of the local population.

Additionally, higher disposable income allows North American citizens to indulge in sushi consumption more frequently. North American countries are influenced heavily by Japanese culture and are witnessing a rise in the number of Japanese food-serving restaurants.

Sushi Restaurants Market: Competitive Analysis

The global sushi restaurants market is led by players like:

• Kura Sushi
• Blue Ribbon Sushi
• Sukiyabashi Jiro
• Morimoto
• Sakae Sushi
• Sushi Saito
• Standing Sushi Bar
• Nobu Restaurants
• Sushi Yoshitake
• Sushi Nakazawa
• Sushi Mizutani
• Omakase
• The Araki
• Sushi Ginza Onodera
• Genki Sushi.

The global sushi restaurants market is segmented as follows:

By Service Type

• Takeout & Delivery
• Fast Casual Restaurants
• Casual Dining Restaurants
• Fine Dining Restaurants

By Menu Offerings

• Customizable Sushi
• Vegetarian & Vegan Sushi
• Fusion Sushi
• Traditional Sushi

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa