Tattoo Market Size, Share, Trends, Growth and Forecast 2032

Tattoo Industry Prospective:

The global tattoo market size was worth around USD 1,949 million in 2023 and is predicted to grow to around USD 4,411 million by 2032 with a compound annual growth rate (CAGR) of roughly 9.5% between 2024 and 2032.

Request Free Sample

Tattoo Market: Overview

An ink or pigment tattoo is a long-lasting design created on the skin by penetrating the dermis layer. Tattoo artists typically use a portable device that functions like a sewing machine. This device consists of one or more needles that repeatedly pierce the skin, injecting tiny droplets of ink into each hole. Little to no blood and mild to severe pain are common side effects of non-anesthetic therapy. However, allergic reactions, skin infections, other skin conditions, blood-borne illnesses, and issues with MRI scans can all be brought on by tattoos. Around the world, tattooing, often referred to as cicatrization, is a common practice. In recent decades, it has not been widely performed throughout most of China, and it is less popular among people with darker skin.

Key Insights

• As per the analysis shared by our research analyst, the global tattoo market is estimated to grow annually at a CAGR of around 9.5% over the forecast period (2024-2032).
• In terms of revenue, the global tattoo market size was valued at around USD 1,949 million in 2023 and is projected to reach USD 4,411 million by 2032.
• The growing disposable incomes are expected to drive the global tattoo market growth over the forecast period.
• Based on the type, the permanent segment is expected to hold the largest market share during the forecast period.
• Based on the location, the upper arm segment is expected to dominate the market over the projected period.
• Based on the end user, the women segment is expected to capture a significant market share over the forecast period.
• Based on region, North America is expected to dominate the market during the forecast period.

Request Free Sample

Tattoo Market: Growth Drivers

An increasing number of studios and spas drives market growth

The increasing number of studios and spa clinics providing body piercing procedures is fueling the demand for body art worldwide. Furthermore, the growth of educational institutes focused on body art and piercings has led to a surge in experts who specialize in providing high-quality services, such as body piercing and body art removal. These advancements have increased body decoration's appeal on a global scale, drawing in more people and fueling the need for tattoo services in recent years.

Tattoo Market: Restraints

The prevalence of skin reactions and allergies hinders the market growth

The demand for tattoo services is negatively impacted by the rising incidence of allergies and skin responses following piercing treatments. Customers are concerned since the tattooing method involves repeated ink injections that may cause keloids or inflammatory tumors. Furthermore, when professionals at tattoo parlors utilize unclean equipment, there is a danger of exposure to infectious diseases like tetanus, hepatitis B, and hepatitis C. These factors deter a considerable number of people from pursuing these services, hence hindering the global tattoo market expansion.

Tattoo Market: Opportunities

The growing collaboration offers a lucrative opportunity for market growth

The increasing collaboration of medical institutes and tattoo companies for the study of made-to-fade tattoo ink for medical markings is expected to provide a lucrative opportunity for tattoo industry growth over the analysis period. For instance, in May 2023, in partnership with Ephemeral Tattoo, researchers from Henry Ford Health, one of the top integrated academic medical centers in the country, studied the effectiveness and safety of made-to-fade tattoos for medical markers. Radiation therapy is administered to between 50 and 60 percent of cancer patients during their treatment. To guarantee that therapy is administered precisely to the same location each time and to reduce the amount of radiation that is exposed to healthy tissue, patients have historically been obliged to get tiny, permanent tattoos on their skin. In response to this study, Ephemeral will make its cutting-edge, medically-mandated made-to-fade tattoo ink available. This ink will serve as a substitute for the tiny, long-lasting tattoos that patients get on their skin to help with radiation therapy placement.

Tattoo Market: Challenges

Public perceptions and stereotypes pose a major challenge to market expansion

Even in situations where acceptability has grown, there are still unfavorable preconceptions associated with tattoos, which may have an impact on job prospects or social acceptance for those who have visible tattoos. It will always be difficult to dispel these myths and promote tattoos as acceptable forms of self-expression and creativity. Thus, posing a major challenge for the tattoo market growth over the projected period.

Tattoo Market: Segmentation

The global tattoo industry is segmented based on type, location, end user, and region.

Based on the type, the global tattoo market is bifurcated into temporary and permanent. The permanent segment is expected to hold the largest market share during the forecast period. Long-lasting designs are produced by tattoo needles inserting ink into the skin's dermis layer for permanent tattoos. This market area, which generates a substantial amount of revenue, has historically been the tattoo industry's main focus. People who want a long-lasting way to express themselves and show off their body art prefer permanent tattoos since they can display their original artwork and life tales on their skin. Also, the temporary segment is expected to grow at the fastest rate over the projected period. Usually applied to the skin's surface, temporary tattoos provide a non-permanent substitute for permanent ink. Among a variety of categories, including young adults, teenagers, and even children, this section has grown in popularity. Without the commitment of a permanent design, temporary tattoos offer a transient way to explore body art. They are available in a variety of styles to suit different tastes and situations, including henna tattoos, water transfer tattoos, and temporary tattoo stickers. Because of its adaptability, affordability, and capacity to often alter patterns to match changing personal preferences and fashion trends, the temporary tattoo market has grown quickly.

Based on the location, the global tattoo industry is bifurcated into upper arm, chest, abdomen, and others. The upper arm segment is expected to dominate the market over the projected period. This is explained by the upper arm's visibility, which enables people to strike a balance between their personal and public expression. Its remarkable status as a top tattoo destination aligns with the increasing acceptability of body art in culture, as people want to showcase meaningful, aesthetically pleasing, and approachable designs. Because of its substantial market share, the upper arm blends modernism and heritage.

Based on the end-user, the global tattoo market is bifurcated into men and women. The women segment is expected to capture a significant market share over the forecast period. Women frequently select tattoos that are symbolic of their own experiences, self-determination, or aesthetic tastes. Due to this, a vast array of tattoo designs that are tailored to the interests and preferences of women have emerged. Furthermore, a growing number of women are considering getting tattoos as a means of expression after seeing female influencers and celebrities frequently post about their ink on social media. Thereby, driving the segment growth.

Tattoo Market: Report Scope

Tattoo Market: Regional Analysis

North America leads the market over the projected period

North America is expected to lead the global tattoo market growth during the forecast period. The increasing acceptance of tattoos among a wide range of populations and the strong demand for body art are the main factors driving the regional rise. Due to its vast population, acceptability of tattoos in culture, and abundance of competent tattoo artists and studios, the United States leads this market. This region's growth is driven by factors including the growing popularity of tattoo reality TV shows, the growing interest in tattoos among Gen Z and millennials, and the increase in tattoo removal services. Eternal Tattoo Supply, Inc., World Famous Tattoo Ink, and Cheyenne Professional Tattoo Equipment are some of the major companies in this field.

Tattoo Market: Competitive Analysis

The global tattoo market is dominated by players like:

• Cloak and Dagger London
• Celebrity INK
• Fulham Tattoo
• Aliens Tattoo
• BodyCanvas
• Vivid Ink
• Radical Ink
• Devil'z Tattoo
• Three Kings Tattoo
• Rock n'Roll Tattoo and Piercing
• Tattoo Temple
• Amsterdam Tattoo Museum
• Tattoo Mania
• Inked Magazine
• La Mano Zurda Tattoo
• Inkaholik Tattoos
• Berlin Ink Tattooing
• Black Sheep Tattoo
• Tattoo Revolution
• Sake Tattoo Crew

The global tattoo market is segmented as follows:

By Type

• Temporary
• Permanent

By Location

• Upper Arm
• Chest
• Abdomen
• Others

By End User

• Men
• Women

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa