U.S. Energy Bar Market Size, Share, Industry Analysis, Trends, Growth, 2032

U.S. Energy Bar Industry Prospective:

The U.S. energy bar market size was evaluated at $3,210 million in 2023 and is slated to hit $4,869 million by the end of 2032 with a CAGR of nearly 4.34% between 2024 and 2032.

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U.S. Energy Bar Market: Overview

An energy bar is a convenient snack alternative having a high proportion of nutrients that help in improving the energy level in individuals. These products are available in a slew of tastes and combine oats, dried fruits, nuts, and proteins. Additionally, these energy bars are utilized by athletes while undergoing pre or post-workouts.

Key Insights

• As per the analysis shared by our research analyst, the U.S energy bar market is projected to expand annually at the annual growth rate of around 4.34% over the forecast timespan (2024-2032)
• In terms of revenue, the U.S. energy bar market size was evaluated at nearly $3,210 million in 2023 and is expected to reach $4,869 million by 2032.
• The U.S energy bar market is anticipated to grow rapidly over the forecast timeline owing to hectic lifestyles leading to demand for convenient & nutritive snacks and surging awareness about nutritious food.
• In terms of product type, the organic segment is slated to register the fastest CAGR over the forecast period.
• Based on distribution channel, the supermarkets/hypermarkets segment is predicted to dominate the segmental space in the U.S. in the upcoming years.

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U.S. Energy Bar Market: Growth Factors

An increase in product consumption by sportspersons to boost the growth of the market in the U.S.

The growth of the U.S. energy bar market can be credited to hectic lifestyles leading to demand for convenient & nutritive snacks and surging awareness about nutritious food. Diverse food offerings owing to changing customer tastes such as preference for vegan and gluten-free foods will steer the market growth in the country. In addition to this, a rise in the number of sports enthusiasts and surging awareness about improving fitness has led to humungous demand for energy bars in the U.S. An increase in product promotion and branding activities has translated into huge penetration of energy bars in food & beverages sector in the country. A surge in the availability of products in specialty stores, grocery chains, retail stores, and convenience stores will impel the business space in the U.S. in the coming years.

U.S. Energy Bar Market: Restraints

An increment in energy bar costs can restrict the growth of the industry space in the U.S.

Growing calorie & sugar contents in energy bars can affect the health of individuals and make them prone to diabetes. Apart from this, a surge in the costs of the product and altering customer preferences can prove detrimental to the demand for energy bars in the U.S. Rapidly changing food labeling laws and health claims are likely to affect the sale of energy bars in the country.

U.S. Energy Bar Market: Opportunities

Highlight of key U.S. players on product innovations will generate new facades of growth for the U.S. market

Easy availability of customized products along with the need for a particular diet such as personalized nutrition can open a Pandora of growth opportunities for the U.S. energy bar market. Launching new products and a surge in the focus of firms on expanding their product portfolio can further uplift energy bar sales in the U.S.

U.S. Energy Bar Market: Challenges

Cut-throat competition between industry players can retard the growth of the industry in the U.S.

Need for complying with different federal laws and differing laws of food product approval in different states of the U.S. can pose a huge challenge for the growth of the U.S. energy bar industry. Tough competition from other snacks can regress the growth of the industry in the country.

U.S. Energy Bar Market: Segmentation

The U.S. energy bar market is divided into product type, distribution channel, and region.                                          

In terms of product type, the U.S. energy bar market across the globe is divided into conventional and organic segments. Additionally, the organic segment, which accumulated approximately 75% of the market earnings in 2023, is forecast to register the fastest CAGR during the assessment period owing to the surging intake of healthy diets by the people of the U.S. Moreover, the intake of energy bars has become the best substitute for people requiring quick meals. In addition to this, players in the energy bar business are focusing on customers having active lifestyles. Furthermore, the need for convenience foods due to hectic lifestyles in countries such as the U.S. can proliferate segmental growth.

Based on the distribution channel, the U.S. energy bar industry is divided into online retail, supermarkets/hypermarkets, specialist retailers, and convenience stores segments. Additionally, the supermarkets/hypermarkets segment, which accrued about 50.5% of the industry share in 2023, is set to dominate the segment in the U.S. in the years ahead and this can be as a result of easy availing of huge shelf space by firms in the supermarket stores along with product bundling aimed at acquiring economies of scale. Moreover, product availability at discounted rates has further increased consumer engagement as well as consumer visits to supermarket stores leading to massive sales of energy bars.

U.S. Energy Bar Market: Report Scope

Key Developments

• In March 2023, Bagrrys India, an Indian breakfast cereals brand, announced the launch of The Mighty Muesli Bars. Such strategic moves will boost the expansion of the energy bar business in India along with promoting other U.S. players in launching such new initiatives.
• In June 2023, Nutrizoe, an Indian startup firm, introduced Zoe Bars, the first energy bar, for the female population of India. Such moves will provide impetus to the energy bar business in the U.S. and across the globe.
• In July 2022, JAMBAR introduced organic energy bars with new flavors such as Musical Mango, Chocolate Cha-Cha, Jammin’s Jazzleberry, and Malt Nut Melody. Such initiatives will prop up the expansion of the energy bar industry in the U.S.

U.S. Energy Bar Market: Competitive Space

The U.S. energy bar market profiles key players such as:

• BellRing Brands Inc.
• Abbott Nutrition Manufacturing Inc.
• GlaxoSmithKline Plc
• Clif Bar & Company
• Mars Incorporated (Kind LLC)
• Kate’s Real Food
• NuGo Nutrition Inc.
• General Mills Inc.
• Post Holdings Inc.
• Quest Nutrition LLC
• The Simply Good Foods Company
• The Kellogg Company
• PROBAR LLC
• PepsiCo
• Nestle S.A.
• BumbleBar Inc.

The U.S energy bar market is segmented as follows:

By Product Type

• Organic
• Conventional

By Distribution Chanel

• Online Retail
• Supermarkets/Hypermarkets
• Specialist Retailers
• Convenience Stores

By Region

 The U.S.

• Northeast
• Midwest
• South
• West