U.S. K12 Education Market Size, Share, Analysis, Trends, Growth, Forecasts, 2032

U.S. K12 Education Industry Prospective:

The U.S. K12 education market size was evaluated at $4 billion in 2023 and is slated to hit $31 billion by the end of 2032 with a CAGR of nearly 21% between 2024 and 2032.

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U.S. K12 Education Market: Overview  

K-12 education in the U.S. includes primary and secondary levels of education from kindergarten to grade 12. It is a foundation phase that helps in preparing students for higher levels of education. Moreover, K12 education includes kindergarten for children 5-6 years old, elementary school meaning grades 1 to 5, middle school encompassing grades 6 to 8, and high school including grades 9 to 12. There are new ways to receive K-12 education in the U.S., including private schools, public schools, individual classes, and homeschooling.

Key Insights

• As per the analysis shared by our research analyst, the U.S. K12 education market is projected to expand annually at the annual growth rate of around 21% over the forecast timespan (2024-2032)
• In terms of revenue, the U.S. K12 education market size was evaluated at nearly $4 billion in 2023 and is expected to reach $31 billion by 2032.
• The global U.S. K12 education market is anticipated to grow rapidly over the forecast timeline owing to a rise in the number of students enrolling in K12 system of education along with an increase in the immigrant population inclined towards K12 education for their children.
• In terms of application, the high school (9-12) segment is slated to register the highest CAGR over the forecast period.
• Based on institution, the public segment is predicted to dominate the segmental growth in the upcoming years.
• On the basis of delivery mode, the offline segment is anticipated to make huge contributions towards the U.S. market share over the forecast period.
• Region-wise, the Northeast K12 education industry in the U.S. is projected to register the fastest CAGR during the projected timespan.

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U.S. K12 Education Market: Growth Factors

Surging enrolment of students in K12 educational domain to prop up the U.S. market growth by 2032

A rise in the number of students enrolling in the K12 system of education along with an increase in the immigrant population inclined towards K12 education for their children is likely to drive the U.S. K12 education market growth trends. An increase in the use of educational technology (EdTech) tools along with huge demand for online learning systems will scale up the expansion of the market in the country. Favorable education reforms and huge funding of K12 education by the government are predicted to chart a profitable growth map for the market in the country. An increase in home schooling along with alternate education opportunities in the U.S. will drive the growth of the market in the country.

U.S. K12 Education Market: Restraints

A surge in the rate of teacher attrition rate in educational institutes to restrict industry growth in the U.S.

Lack of availability of highly qualified teachers along with recruitment challenges can impede the expansion of the U.S. K12 education industry. Growing issues such as retention of teachers due to lower pay packages and huge workload can subside the growth of the industry in the U.S.

U.S. K12 Education Market: Opportunities

An increase in the popularity of STEM education in the U.S. will open new avenues of market growth

An increase in personalized learning and the use of adaptive technologies for imparting it is anticipated to prop up the growth of the U.S. K12 education industry. Moreover, imparting of STEM education and focus on socio-economic learning activities in the U.S. will create new facets of growth for the U.S. market.

U.S. K12 Education Market: Challenges

Surging teacher training charges can challenge the progression of the U.S. industry over forecast period

An increase in bureaucratic hurdles and complex laws can have a massive impact on the expansion of the U.S. K12 education industry. Moreover, the rise in the costs of teacher training and less access to new technologies for students belonging to rural areas can challenge the growth of the industry in the country.

U.S. K12 Education Market: Segmentation

The U.S. K12 education market is divided into application, institution, delivery mode, and region.                                          

In terms of application, the U.S. K12 education market is bifurcated into elementary school (K-5), middle school (6-8), and high school (9-12) segments. Additionally, the high school (9-12) segment, which garnered 42% of the market size in 2023, is projected to register the fastest rate of growth yearly during the time interval from 2024 to 2032. The segmental upsurge can be due to various factors, such as a rise in the focus on cultivating skills, including problem-solving and communications. Apart from this, the use of education technologies will proliferate the expansion of the segment in the coming years.

On the basis of institution, the U.S. K12 education industry is sectored into private and public segments. In addition to this, the public segment, which accrued about 58% of the industry share in 2023, is set to lead the segmental surge in the U.S. in the forecasting years. The segmental progress can be due to a rise in low costs, easy accessibility for students, high-quality education, and diversity.

Based on delivery mode, the U.S. K12 education market is divided into offline and online segments. Furthermore, the offline segment, which accrued a key share of the market in the U.S. in 2023, is likely to continue to dominate the U.S. market growth in the coming decade. The growth of the segment can be owing to offline classes playing a pivotal role in the socio-economic as well as intellectual & emotional growth of students studying in the K-12 age group. Moreover, the offline mode of education can enable relation-building, peer-to-peer interaction, and hands-on learning experience.

U.S. K12 Education Market: Report Scope

U.S. K12 Education Market: Regional Insights

Midwest region of the U.S. is slated to lead the market surge over 2024-2032

The Midwest region, which accrued 46% of the U.S. K12 education market share in 2023, is set to maintain its dominating position in the U.S. market in the upcoming years. In addition to this, the regional market expansion in the forecast timeline can be a result of a surge in the implementation of educational reforms in various states of the Midwest region. Furthermore, the growing focus of educational institutes in the region on imparting high-quality education to students will multiply the expansion of the market in the region.

The Northeast K12 education industry in the U.S. is predicted to record the largest rate of growth each year. The growth of the industry in the northeastern part of the U.S. can be due to demographic shifts of people for availing high-quality education. Additionally, swift economic growth in the region will embellish the growth of the market in the region.

U.S. K12 Education Market: Competitive Space

The U.S. K12 education market profiles key players such as:

• American Public Education
• McGraw-Hill Education
• Providence Equity Partners LLC
• Blackboard Inc.
• Adobe Systems
• Newsela
• Pearson Education Inc.
• Chegg Inc.
• Stride Inc.
• K12 Inc.,

The U.S. K12 education market is segmented as follows:

By Application

• Elementary School (K-5)
• Middle School (6-8)
• High School (9-12)

By Institution

• Private
• Public

By Delivery Mode

• Offline
• Online

By Region

The U.S.

• Northeast
• Midwest
• South
• West