U.S. Water Filtration Market Size, Share, Analysis, Trends, Growth, 2032

U.S. Water Filtration Industry Prospective:

The U.S. water filtration market size was evaluated at $6.8 billion in 2023 and is slated to hit $10.5 billion by the end of 2032 with a CAGR of nearly 5% between 2024 and 2032.

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U.S. Water Filtration Market: Overview

Water filtration is a key to ensuring clean as well as potable water in homes. There are a few kinds of water filters available in the U.S. They include countertop water filters such as faucet water filters & gravity filters and whole house water filters.

Key Insights

• As per the analysis shared by our research analyst, the U.S. water filtration market is projected to expand annually at the annual growth rate of around 12% over the forecast timespan (2024-2032)
• In terms of revenue, the U.S. water filtration market size was evaluated at nearly $6.8 billion in 2023 and is expected to reach $10.5 billion by 2032.
• The global U.S. water filtration market is anticipated to grow rapidly over the forecast timeline owing to a surge in water pollution along with growing health awareness among the people.
• In terms of type, the countertop water filters segment is slated to register the highest CAGR over the forecast period.
• Based on application, the residential segment is predicted to contribute majorly towards the U.S. industry revenue in the upcoming years.
• Region-wise, the Southern region water filtration industry is projected to register the fastest CAGR during the projected timespan.

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U.S. Water Filtration Market: Growth Factors

Growing need for clean water to boost the growth of the market in the U.S. over the forecast period

A surge in water pollution along with growing health awareness among the people is predicted to boost the growth of the U.S. water filtration market. Rapid climatic changes along with a rise in the global population requiring clean water for drinking and usage are anticipated to prop up the growth of the market in the country. An increase in the per capita income of the population of the U.S. and aging infrastructure requiring up-gradation will spearhead the growth of the market in the country. Surging scarcity of clean water in various states of the U.S. is projected to scoop up the expansion of the market in the U.S. Strict laws regulating the utilization of filtration systems in the country are anticipated to propel the market progression in the U.S.

U.S. Water Filtration Market: Restraints

High initial costs of installing the product to restrict the industry surge in the U.S. over the forecast period

Huge preliminary prices of deploying the product and a surge in maintenance & replacement costs can deter the growth of the U.S. water filtration industry. Complexities in the deployment costs of the water filtration equipment can hinder the industry growth in the U.S. in the upcoming years. Lack of consumer awareness about the product benefits can restrict the expansion of the industry in the country.

U.S. Water Filtration Market: Opportunities

Introduction of new filtration technologies to open new growth avenues for the market in the U.S.

Integration of IoT with water filtration systems for real-time monitoring of the systems will provide new opportunities of growth for the U.S. water filtration market. Launching advanced filtration systems such as UV filtration and nanotechnology for improving the efficacy of water filtration systems will prop up the expansion of the market in the country.

U.S. Water Filtration Market: Challenges

Stringent government rules regulating product usage can challenge the growth of the industry in the U.S. over 2024-2032

Strict laws governing the use of the product along with the price sensitivity of water filtration systems can challenge the expansion of the U.S. water filtration industry. Technological challenges and access to water through different sources can pose a huge threat to the expansion of the industry in the country.

U.S. Water Filtration Market: Segmentation

The U.S. water filtration market is divided into type, application, and region.                                          

In terms of type, the U.S. water filtration market across the globe is bifurcated into countertop water filters and whole house water filters segments. Additionally, the countertop water filters segment, which gained approximately 65% of the market revenue in 2023, is slated to register the highest CAGR during the period from 2024 to 2032. The expansion of the segment in the coming eight years can be subject to the ability of the product to effectively remove impurities from water along with enhancing the taste & odor of water. Ease of access and deployment will further sour the growth of the segment in the U.S. Furthermore, countertop water filters are inexpensive, portable, and easy to maintain hence they are popular in various states of the U.S.

Based on the application, the U.S. water filtration industry is divided into residential and commercial segments. Additionally, the residential segment, which accrued about two-thirds of the industry revenue in 2023, is set to make major contributions towards the industry proceeds in the U.S. during the forecasting timeline owing to the large-scale use of water in various household activities such as washing, cooking, and bathing. According to the U.S. EPA, an average household in the U.S. consumes nearly 301 water gallons per day. Apart from this, swift urbanization in the U.S. has led to massive demand for clean water in the residential sector, thereby steering the segmental surge.

U.S. Water Filtration Market: Report Scope

U.S. Water Filtration Market: Regional Insights

Western region of the U.S. is expected to dominate the U.S. water filtration market growth over 2024-2032

Western Region, which accounted for two-fifths of the U.S. water filtration market share in 2023, is expected to establish a key position in the U.S. market in the upcoming years. In addition to this, the regional market expansion in the forecast timespan can be credited to the growing need for clean and portable water in the region. In addition to this, arid climatic conditions resulting in scarcity of water along with lesser availability of freshwater sources along with presence of water pollutants are likely to drive the regional market growth.

Southern region's water filtration industry is predicted to register the highest growth rate annually within the next few years. The growth of the industry in the region can be due to a massive demand for pure drinking water in the region owing to an increase in industrialization leading to the large-scale presence of the migrant population.

Key Developments

• In July 2024, ITEHIL introduced a new portable RO water filtration system, a reverse osmosis water filtration system, to improve outdoor drinking water safety.
• In October 2021, Unilever introduced Pureit, a home-based water purifying system in the U.S. market.

U.S. Water Filtration Market: Competitive Space

The U.S. water filtration market profiles key players such as:

• Pentair
• The Clorox Company
• Cullingan International
• Helen of Troy Limited
• The Haier Group
• The 3M Purification
• Waterpik
• Aqua-Pure
• iSpring Water Systems
• Hydro Flask
• Berkey Water Filters
• Blueair

The U.S. water filtration market is segmented as follows:

By Type

• Countertop Water Filters
• Whole House Water Filters

By Application

• Residential
• Commercial

By Region

The U.S.

• Northeast
• Midwest
• South
• West