Virtual Fashion Fitting Rooms Market Size, Share, Analysis, Trends, Growth, 2032

Virtual Fashion Fitting Rooms Industry Prospective:

The global virtual fashion fitting rooms market size was worth around USD 4.66 billion in 2023 and is predicted to grow to around USD 30.95 billion by 2032 with a compound annual growth rate (CAGR) of roughly 23.40% between 2024 and 2032.

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Virtual Fashion Fitting Rooms Market: Overview

Virtual fitting rooms (VFR) are modern technologies that allow customers to try clothes and other fashion items digitally. The technology is powered by Artificial Intelligence (AI) and Augmented Reality (AR), along with 3D image-capturing and processing systems. The investments in developing and implementing VFR across the globe have been growing over the years. Virtual fashion fitting rooms create a 3D model of a consumer's body shape and overall physical appearance.

The combination of AR and AI is then used to place products on the 3D model that the viewers can view for further decision-making. The growing number of buyers worldwide, resulting in longer queues at brick-and-mortar stores, along with increasing adoption in the e-commerce industry, is likely to fuel the market growth rate during the projection period.

However, increased costs as well as the limited availability of VFR technology worldwide will limit the virtual fashion fitting rooms industry’s expansion rate. Companies can benefit by foraying into new and emerging markets by collaborating with regional players in the fashion industry.

Key Insights:

• As per the analysis shared by our research analyst, the global virtual fashion fitting rooms market is estimated to grow annually at a CAGR of around 23.40% over the forecast period (2024-2032)
• In terms of revenue, the global virtual fashion fitting rooms market size was valued at around USD 4.66 billion in 2023 and is projected to reach USD 30.95 billion by 2032.
• The virtual fashion fitting rooms market is projected to grow at a significant rate due to the rising number of buyers globally.
• Based on application, the apparel segment is growing at a high rate and will continue to dominate the global market as per industry projections.
• Based on the type, the in-store virtual mirrors segment is anticipated to command the largest market share.
• Based on region, North America is projected to dominate the global market during the forecast period.

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Virtual Fashion Fitting Rooms Market: Growth Drivers

Rising number of buyers globally will drive the market demand rate during the projection period

The global virtual fashion fitting rooms market is expected to grow due to the rising number of buyers worldwide. Fashion products, including clothing items, accessories, footwear, and other products, are increasingly becoming popular among the new generation. The emergence and rapid growth of the fast-fashion industry has completely revolutionized the way fashion items are bought. The fast-fashion trend has improved consumer access to trendy fashion items at reasonable rates.

Companies operating in the quick fashion segment have also increased spending on online sales of products either by launching in-house websites and applications or partnering with e-commerce giants. The improved availability and affordability among everyday fashion buyers have resulted in longer queues at retail stores.

For instance, in 2015, popular fast fashion brand H&M partnered with luxury brand Balmain to launch their new collection. People were reported to stand in the queue for over 60 hours to get their hands on the limited collection. Companies can easily manage these issues by using virtual fashion fitting rooms.

Rising incorporation of VRF across e-commerce websites and online fashion retailers will generate fuel market revenue

Online fashion product retailers have registered higher investments in VRF technology over the years. One of the major drawbacks of online shopping is the difference between the product displayed and the actual product. Moreover, consumers are increasingly demanding novel solutions that improve the overall buying experience through online portals

 In September 2024, Fytted, a growing fashion technology brand, launched a new virtual fitting room showing products by more than one million clothing products from leading brands such as Luluemon, J.Crew, and Nike. Thus contributing to the global virtual fashion fitting rooms market.

Virtual Fashion Fitting Rooms Market: Restraints

Heavy Cost implications in integrating VFR systems could limit the market’s revenue rate

The global industry for virtual fashion fitting rooms is projected to be limited due to the heavy cost implications of using the technology. The initial investment required for developing a customized VFR solution is considerably high. Moreover, the total cost may escalate further with the integration of sophisticated camera technologies and other advanced features, reaching more than USD 1 million in certain cases.

Virtual Fashion Fitting Rooms Market: Opportunities

Luxury fashion houses hold exceptional growth opportunities for the industry players

The global virtual fashion fitting rooms market players must focus on targeting the luxury fashion groups. The rise of affordable luxury has further helped the industry increase its consumer base. Europe, for instance, is one of the most popular regions for luxury shopping from brands such as Hermes, Chanel, Dior, and others.

By the end of the decade, India’s luxury market is expected to reach close to USD 100 billion. Virtual fashion fitting rooms can prove extremely beneficial to luxury fashion items shoppers since these products are heavily priced. Buyers generally take months or years to decide on a particular purchase due to the high price.

In such situations, VFR can be leveraged to assist buyers in virtually visualizing how the product will look in real life, thus easing the buying process. Luxury brands are fast expanding into new markets. For instance, in October 2023, Louis Vuitton launched Nóng Hó, Shanghai. It is a unique pop-up space situated in the new Fotografiska area. In the same year, the brand opened its largest retail store in India, Mumbai.

Virtual Fashion Fitting Rooms Market: Challenges

Digitization of physical qualities is a major challenge for the companies operating in the market

One of the key challenges faced by the global virtual fashion fitting room industry players is the difficulty in digitizing the physical attributes of the fabric or the fashion item. For instance, characteristics such as cloth material, product size, weight, transparency, and flexibility cannot be accurately translated digitally.

Moreover, concerns over privacy could discourage buyers from using the technology. VFR requires consumers to input personal details such as weight, height, and other physical measurements. Buyers may be more comfortable with trying the product personally before making the purchase.

Virtual Fashion Fitting Rooms Market: Segmentation

The global virtual fashion fitting rooms market is segmented based on application, type, and region.

Based on the application, the global market segments are jewelry & watches, accessories, apparel, footwear, eyewear, and others. In 2023, the highest growth was witnessed in the apparel segment. Clothing items are the leading types of fashion products purchased globally every day. According to Fashion United, more than 80 billion pieces of clothing are bought by consumers every year. The growth of the fast fashion industry is fueling the segmental expansion rate.

Based on the type, the virtual fashion fitting rooms divisions are app-based body scanners, in-store virtual mirrors, and sizing surveys backed by 3D body data. In 2023, the highest revenue was registered in the in-store virtual mirrors segment. The devices are equipped with body scanning functionalities, interactive touchscreens, and AR technology to improve consumer buying experience. The cost of in-store virtual mirrors can range between USD 20,000 to USD 160,000.

Virtual Fashion Fitting Rooms Market: Report Scope

Virtual Fashion Fitting Rooms Market: Regional Analysis

North America to continue running in the front during the projection period

The global virtual fashion fitting rooms market is expected to be led by North America during the projection period. The US is a major revenue contributor in the regional market. Early adoption of VFR technologies across major fashion retailers helped the region prosper.

For instance, in 2021, Walmart, a leading retail company in the US, acquired Zeekit. The latter is an expert in producing dynamic virtual fitting room platforms. In 2022, post-acquisition, Walmart announced the launch of its first virtual fitting room for its customers across Walmart.com and Walmart apps.

Moreover, the regional market will be propelled by the rising investments in improvements in AR technology along with wider applications. For instance, in June 2023, leading technology company Meta announced that it would pursue further developments in AR technology along with immersive reality solutions through the company-owned Reality Labs.

Europe is expected to gain from the presence of a massive fashion retailing industry across nations. In April 2023, German brand Zalando launched the pilot project of a VFR experience. Consumers can generate a 3D model of themselves to try the products before buying. The expansion of regional luxury houses across emerging markets will help regional players reach global consumers in the coming years.

Virtual Fashion Fitting Rooms Market: Competitive Analysis

The global virtual fashion fitting rooms market is led by players like:

• Fit Analytics
• Zyler
• True Fit
• Perfitly
• Virtooal
• Zeekit
• Bodymetrics
• FXGear
• MeTail
• 3DLook
• AstraFit
• Vue.ai
• Virtusize
• Style.me
• Sizolution.

The global virtual fashion fitting rooms market is segmented as follows:

By Application

• Jewelry & Watches
• Accessories
• Apparel
• Footwear
• Eyewear
• Others

By Type

•  App-based Body Scanners
•  In-Store Virtual Mirrors
•  Sizing Surveys Backed by 3D Body Data

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa