Volleyball Market Growth, Size, Share, Trends, and Forecast 2030

Volleyball Industry Prospective:

The global volleyball market size was worth around USD 320.54 million in 2022 and is predicted to grow to around USD 541.36 million by 2030 with a compound annual growth rate (CAGR) of roughly 6.77% between 2023 and 2030.

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Volleyball Market: Overview

Volleyball is a team sport played between two teams with each team usually consisting of 6 players. The sport consists of participants using arms and hands to bat a ball across a high net with the end goal of making the ball touch the playing area of the opponent team before being returned. To prevent the ball from touching the courtyard, the players from the opponent team are expected to use their hands to either pass the ball to another player in the team who in turn will bat the ball across the net, or the same player is expected to do so without passing the ball. However, as a general rule, one team is allowed only 3 touches after which it must be returned to the other team to avoid losing a point. Volleyball is an organized sport and is played as per standard rules. The sport was officially included in the Summer Olympics Games, a major international sports event held every 4 years since the game was held in Tokyo in 1964. The set of guiding rules is extremely complex but some of the most common fault points include net foul, throwing or catching the ball, double hit, letting the ball touch the playing ground, and four consecutive touches from the same team. The volleyball game and in turn the industry dealing with the sport has grown at a tremendous rate in the last few years.

Key Insights:

• As per the analysis shared by our research analyst, the global volleyball market is estimated to grow annually at a CAGR of around 6.77% over the forecast period (2023-2030)
• In terms of revenue, the global volleyball market size was valued at around USD 320.54 million in 2022 and is projected to reach USD 541.36 million, by 2030.
• The volleyball market is projected to grow at a significant rate due to the growing recognition of volleyball as a competitive sport
• Based on end-user segmentation, the competition segment was predicted to show maximum market share in the year 2022
• Based on product type segmentation, PVC and PU were the leading segments in 2022
• On the basis of region, Latin America was the leading revenue generator in 2022

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Volleyball Market: Growth Drivers

Growing recognition of volleyball as a competitive sport to drive market growth

The global volleyball market is expected to grow owing to the increasing popularity of the sport at domestic and international levels. Volleyball since its inception has steadily gained momentum in the eyes of new-generation players and since its adoption in the Tokyo 1964 Olympics, more people have become aware of the competing nature of the game. Additionally, volleyball has witnessed an extremely lucrative transformation in the form of beach volleyball generally played on sandy beaches. It is similar to traditional volleyball with changes being registered only in the type of venue it is played on. One of the primary reasons for the growing adoption of volleyball is its gender-neutral attribute as people of all genders can compete in the sport. Moreover, certain events are designed especially to promote mixed-group players consisting of all sexes. It promotes teamwork with every member contributing equally to the overall success of the team unlike certain games where the responsibility of winning the game is more on certain player segments As per official reports, volleyball is considered one of the most favorite and frequently played sports across the globe. The action-packed nature of volleyball events with every minute and point acting as the winning point has helped the game continue to generate fans globally.

Increased investments by regional governments and sports bodies to promote domestic sports teams will assist in market growth

The market for volleyball is projected to gain from the growing interest and investment of regional state bodies and governments toward promoting local sports teams including volleyball participants. For instance, in October 2023, the Kerala Government of India sent a notification to an ad hoc committee for the Volleyball Federation of India and the Indian Olympic Association influenced by a petition requesting the inclusion of volleyball at the 37th National Games. Similar measures are observed globally and are expected to help the market gain better momentum during the projection period.

Volleyball Market: Restraints

Intense competition from other sports to restrict market growth

The global volleyball market growth is projected to be restricted due to the existing massive popularity of other sports such as cricket, football, basketball, and table tennis to name a few. For instance, as per official data, soccer is considered the world’s most popular sport and is played by more than 255 million people worldwide. It is one of the world’s most well-funded and sponsored games globally. The International Federation of Association Football (FIFA) World Cup held in 2022 in Qatar generated more than 686 million in revenue for the regional economy.

Volleyball Market: Opportunities

Growing interest of countries in the sports industry with otherwise low interest in sports may generate high growth possibilities

The volleyball industry growth is projected to be positively impacted by the growing interest of other non-sporting nations in the global sports sector. One of the prime examples is the surging sports-related investment by the Saudi government as the region continues to explore new ways of helping the regional economy grow. A recent report concluded that Saudi Arabia is expected to build a sustainable and long-term sports ecosystem with global football stars acting as the first set of acquired sports personalities. In June 2021, the Kingdom announced the launch of its first women's volleyball tournament under the guidance of the Saudi Volleyball Federation. In January 2022, India witnessed the launch of a new franchise-based volleyball competition. The country is otherwise known for other sports such as cricket and hockey. The Prime Volleyball League (PVL) is in line with other world-famous international leagues such as the National Basketball Association (NBA). The industry for volleyball is further expected to come across additional expansion possibilities as a result of increasing strategic partnerships between market players including suppliers of sports equipment, sponsors, and world-famous personalities. In May 2023, Mikasa Europe, a leading equipment and accessories provider for volleyball, announced a partnership with Volleyball England where the former will act as the official ball provider for England National Teams, National Volleyball League, Sitting Volleyball Grand Prix, and Super League.

Volleyball Market: Challenges

Lack of supporting infrastructure and safe space for participating players to act as primary areas of concern

The global volleyball market is expected to face growth barriers and challenges owing to the lack of supporting and encouraging sports infrastructure. Since volleyball is not as widely popular as other sports, the industry is plagued with limited coverage from the media thus dealing with lack of sufficient exposure. This also leads to a growing number of reported incidents of player harassment and abuse. Additionally, a lack of future growth prospects and restricted financial support post-retirement leads to an added burden.

Volleyball Market: Segmentation

The global volleyball market is segmented based on end-user, product type, and region.

Based on end-user, the global market is divided into training, competition, recreational activities, and others. In 2022, the highest growth was observed in the competition segment led by the increasing investments in competition-based models that include events held at school, university, state, national, and international levels. The increasing measures to promote the regional sports industry by building new playing infrastructure and providing state-funded training sessions for international games have played a crucial role in shaping segmental revenue. In March 2023, the US announced a 30-member Women's National Team roster for the Volleyball Nations League (VNL) 2023.

Based on product type, the volleyball industry is divided into PVC, PU, and others. The most significant growth rates were observed in the polyurethane (PU) and polyvinyl chloride (PVC) segments as volleyballs made of these materials are all-purpose sports equipment and used across competition and training programs. Volleyballs made of synthetic materials are cost-effective and durable. They also provide exceptional performance as opposed to leather-based tools. A professional-level volleyball is around 20 and 22 centimeters in terms of size.

Volleyball Market: Report Scope

Volleyball Market: Regional Analysis

Latin America to register high growth led by Brazil

The global volleyball market is expected to be led by Latin America during the forecast period with Brazil acting as the crucial revenue generator with Cuba displaying a high growth rate. Volleyball has been culturally associated with Brazil for many years and it has a presence of several dominant volleyball teams including men and women. The region hosts multiple regional-level competitions thus encouraging more players to opt for the game. As per official data, around 15 million Brazilians play beach volleyball with the country being home to a few thousand clubs.

Europe is expected to register a high growth rate led by countries such as the Netherlands, Germany, Poland, and Italy. The International Volleyball Federation (FIVB) is located in Switzerland and is the governing body for all forms of volleyball competitions. In February 2021, the agency launched a $300 million commercial initiative called Volleyball World to promote international investment. The move was associated in partnership with CVC Capital Partners Fund VII. Asia-Pacific is projected to be dominated by Japan, China, and India. In 2020, Japan announced the launch of Ariake Arena, a 15,000-seat capacity site for volleyball and wheelchair basketball.

Volleyball Market: Competitive Analysis

The global volleyball market is led by players like:

• USA Volleyball
• Mikasa Sports
• Adidas
• Molten Corporation
• FIVB
• Mizuno
• Phil Dalhausser
• Asics
• Sporting Goods Retailers
• CEV
• Matt Anderson
• Volleyball Event Organizers
• Zhu Ting
• Kerri Walsh Jennings
• AVP

The global volleyball market is segmented as follows:

By End-User

• Training
• Competition
• Recreational Activities
• Others

By Product Type

• PVC
• PU
• Others

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa