Global Frozen Pizza Market is expected to reach USD 28.67 billion by 2030

The global frozen pizza market size was worth around USD 23.56 Billion in 2022 and is expected to reach USD 28.67 Billion by 2030 at a compound annual growth rate (CAGR) rate of about 5.5% over the forecast period.

There are two types of pizzas available on the market namely frozen pizza and fresh pizza. Frozen pizza is a half-baked pizza that is produced essentially with yeasted flatbread dough and can be kept or stored for a longer period of time compared to fresh pizza for later consumption. Frozen pizza is topped with various essential ingredients including tomato sauce, and different types of cheeses. Various kinds of meats like pork, chicken, ham, lamb, and vegetables like capsicum, olives, broccoli, etc., and fruits like pineapple can also be added to the pizza depending on the preference of the customers.

Once they are prepared, frozen pizzas are typically preserved at much lower temperatures between 0- and 30 degrees Fahrenheit so as to contain and hold their nutritional taste and value for later consumption. The major advantages of frozen pizza are that they are considerably economical, has a longer shelf life, and reduces overall food wastage.

The demand for the global frozen pizza market is expected to surge exponentially due to an increase in urbanization, surge in demand for convenience food products, rise in disposable income, change in lifestyle, and rise in the standard of living among people across the globe. Besides, the increase in the working-class population and the prevalence of busy and hectic schedules of people has led more and more people to increasingly incline towards ready-to-eat and easy-to-cook food options.

In addition, an increase in health awareness among people has resulted in the introduction of dairy-free and gluten-free variants, along with the launches of creative and tasty toppings, vegan options, and organic ingredients. On the contrary, an increase in the popularity of pizza as an iconic dish and its global acceptance among people of all ethnicity and ages across the globe is gaining massive prominence. These factors are expected to drive the growth of the frozen pizza industry during the forecast period.

Furthermore, an increase in the prevalence of research and development activities in the cold storage industry for effective storage and supply of various products to minimize food wastage and a surge in the number of quick-serving restaurants (QSRs) and retail outlets across the globe create ample opportunities for the growth of the market during the forecast period. However, the lack of proper freezing equipment in rural or underdeveloped areas and the growing preference for freshly baked pizzas restrict the growth of the market to an extent.

The global frozen pizza market is segmented based on category, crust type, size, distribution channels, end-users, and region.

Based on crust type, the market is bifurcated into pan crust, thin crust, stuffed crust, and others. The thin crust segment held the largest market share in 2022 and is further expected to occupy a dominant status and simultaneously grow exponentially at a rapid CAGR during the forecast period. The reason behind the growth of this segment is that thin-crust pizzas have significantly lesser calories than traditionally stuffed or pan-crust pizzas. Besides, more people tend to prefer crispy, thin pizzas for a better taste of the dough. Thus, a rise in health consciousness and awareness among people and a change in lifestyle and preference among people drive the growth of the segment during the forecast period.

The category is classified as conventional and gluten-free.

Based on distribution channels, the frozen pizza industry is divided into hypermarkets, convenience stores, specialty stores, supermarkets, and non-store-based.

The end-users are the working-class population, young-generation consumers, and old-generation consumers.

Based on size, the market is bifurcated into large, medium, and regular. The medium frozen pizza segment held an approving market share in 2022 and is further predicted to cite the fastest CAGR during the forecast period. The major reason for the growth of this segment is the rapid inclination of medium frozen pizza among the working-class population across the globe as they tend to switch to ready-to-eat or easy-to-cook food to cope with their busy and hectic schedules.

In addition, the growing popularity of house parties among college grads and millennials drives the growth of the segment. Furthermore, rising sales of medium frozen pizzas in the retail food services sector along with expanding culture of clubs and pubs further drive the demand for a medium-sized product that in turn drives the growth of the segment during the forecast period.

Based on region, the North American region held the largest market share in 2022 and is further predicted to grow exponentially at a significant CAGR during the forecast period. The growth of the market in this region is mainly because countries such as the U.S. and Canada in this region are among the largest consumers of frozen products. This is also due to the presence of innovative and effective freezing technologies in this region that are capable of preserving food and keeping it fresh, further prolonging the shelf life of the products. Besides, the working population of North America is increasingly reliant on ready-to-eat and fast foods which result in increased demand for frozen pizza in the region. In addition, a rise in the standard of living and rapid changes in the lifestyle of people living further drives the growth of the market in this region.

This review is based on a report by Zion Market Research, titled “Frozen Pizza Market, By Category (Conventional and Gluten-free), By Crust Type (Pan, Thin Crust, Stuffed Crust, and Others), By Size (Large, Medium, and Regular), By Distribution Channels (Supermarkets, Hypermarkets, Convenience Stores, Specialty Stores, and Non-Store-based), By End-Users (Young Generation consumers, Working-class Population, and Old Generation consumers), and By Region - Global and Regional Industry Overview, Market Intelligence, Comprehensive Analysis, Historical Data, and Forecasts 2023 – 2030.”- Report at https://www.zionmarketresearch.com/report/frozen-pizza-market

Recent Developments

• In September 2022, Dr. Oetker Poland, a dominant multinational FMCG company, announced that they have collaborated with Violife, an innovative vegan cheese company, in order to launch a plant-based pizza. The indigenous plant-based pizza from Dr. Oetker will contain mildly spicy tomato sauce, mushrooms, green pepper, tomatoes, and the signature cheddar flavor cheese from Violife.
• In November 2021, HyFun Foods, a dominant producer and exporter of frozen snacks in India, announced the launch of its new variants of frozen pizza lines namely Veggie Paradise, Tandoori Paneer, Garden Fresh, and Classic Margherita for QSR. The company claims the baking time of these frozen pizza variants to be between 7-9 minutes and is 100% vegetarian, ideally meeting the QSR menu.

The global frozen pizza market is dominated by players such as:

• Dr. Oetker
• General Mills Inc.
• Freiberger Lebensmittel GmbH & Co. Kg.
• Conagra Brands Inc.
• Daiya Foods
• Palermo Villa
• Brazi Bites Nestle S. A.
• One Plant Pizza
• Pinnacle Food Inc.
• Amy’s Kitchen Inc.
• Kraft Foods Group
• Allens Inc.
• Hansen Foods LLC (Private Label)
• McCain Foods Ltd.
• Atkins Nutritionals Inc.
• Bellisio Foods Inc.
• Schwan Food Co.
• California Pizza Kitchen.

Global frozen pizza market segmentation follows

By Category

• Conventional
• Gluten-free

By Crust Type

• Pan
• Thin Crust
• Stuffed Crust
• Others

By Size

• Large
• Medium
• Regular

By Distribution Channels

• Hypermarkets
• Supermarkets
• Convenience Stores
• Specialty Stores
• Non-Store Based

By End-use

• Young Generation Consumers
• Old Generation Consumers
• Working Class Population

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa

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