Frozen Pizza Market Size, Share, Trends, Growth 2032

Frozen Pizza Industry Perspective:

The global frozen pizza market size was worth around USD 23.56 Billion in 2022 and is expected to reach USD 28.67 Billion by 2030 at a CAGR rate of about 5.5% over the forecast period.

In this report, we will analyze the growth drivers, obstacles, challenges, and opportunities for the frozen pizza market from 2023 to 2030.

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Frozen Pizza Market: Overview

Frozen pizza is flat round-based dough baked with vegetables and meat toppings according to the preference of consumers. It is the staple and most popular food of Europe and North America. It is also sold across the world as fresh or frozen eatable which people consume on daily basis.

The nutritional aspect of the food is exceptional since it is a blend of cheese and vegetables which is rich in proteins. Freezing the food retains its texture, taste, and prolongs its nutritional value and life for a longer time.

It has attained massive popularity amongst the millennials and working-class population as it has evolved as a ready-to-prepare food item that is available everywhere. Its accessibility and abundance have made it a common food item to be devoured in mass gatherings.

It is usually served in restaurants with salads and aerated drinks which makes it a perfect party food. The pizza meal with the combination of salads is a mix of all nutrients such as carbohydrates, protein, calcium, fats, and vitamins.

Key Insights

• As per the analysis shared by our research analyst, the global frozen pizza market is expected to grow annually at a promising CAGR of around 5.5% during the forecast period 2023-2030.
• In terms of revenue, the global frozen pizza market size was valued at around USD 23.56 billion in 2022 and is expected to reach USD 28.67 billion by 2030
• A significant surge in the demand for ready-to-eat and convenience foods, a rise in the need for foods with increased shelf-life, the prevalence of busy and hectic schedules among the working population, and a growing inclination towards western food propel the demand for the frozen food industry.
• Based on crust type, the thin crust segment held the dominating market share in 2022.
• Based on size, the medium frozen pizza segment held the largest market share in 2022.
• Based on region, the North American region occupied a dominant market share in 2022.

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Covid-19 Impact

Covid-19 has positively impacted the global frozen pizza market. There were sudden closures of supermarkets and hypermarkets leading people to buy only the essential items from available outlets. This factor increased the consumption of frozen foods like frozen pizza which can be preserved and consumed. The sales of the item went up because people were forced to eat at home with few options to be leveraged. Since frozen pizzas came as an accessible and easier option that can be stockpiled, the demand shot up resulting in the enormous growth of the market.

Frozen Pizza Market: Growth Drivers

Increase in recent demand for high-quality ingredients combined with blooming urbanization will boost market growth

Rising urbanization, disposable incomes, and demand for high-quality ingredients are expected to move the business of frozen pizza forward. The increase in the adoption of western-style diets is also expected to spike the demand for frozen pizza considerably. The rising consumption quotient of ready-to-eat packaged foods across the world boosts the market growth excessively as well. Apart from all this, the mere fact that it requires minimal preparation proves to be the biggest growth driver for the global frozen pizza market.

Other miscellaneous factors which support the market are the tendency of the food item to be preserved for longer periods, easy availability, and affordable pricing. In addition to this, a large number of retail chains have emerged elsewhere in the world which indirectly augments the growth of the market. The popularity of the food item seems to have improved because of the prevalence of health-conscious gluten-free consumers across the world. This popularity, in turn, fuels the growth of the global market exclusively.

Frozen Pizza Market: Restraints

The notion that frozen pizzas are less nutritious than freshly prepared food items hampers the market growth

Growing preferences for freshly prepared items along with inflation of raw materials are the restraints of the global frozen pizza industry. People also perceive frozen foods to be unhealthy when compared to foods that are freshly cooked. Rural areas and remote places in the world suffer from a lack of freezing equipment which also tends to be a hindrance to market growth considerably.

Frozen Pizza Market: Opportunities

Growing R&D activities in cold storage activities combined with improvisations in freezing technology induce investment opportunities for the market

Cold storage is a staple component of the food business in many countries. There have been many new advancements in cold storage technology recently which gives rise to exceptional investment opportunities for the frozen pizza market. Apart from this, frozen pizza manufacturers have recently upgraded the freezing technology across the world which benefits the market to a large extent. There has also been a considerable increase in the emergence of fast-food outlets in different parts of the world that have triggered the expansion of the global market with exceptional opportunities.

Frozen Pizza Market: Challenges

The surge in the demand for fast food items poses a challenge for the global market

The gradual increase in the purchasing power of customers across the world has given rise to excessive demand for fast foods. The fact that they are very convenient and also require less preparation time has spiked the consumption of frozen pizzas amongst the working population. This factor also comes across as a bigger challenge for the manufacturers of frozen pizza who try to satisfy this surge in demand by increasing their production.

Rising raw material prices act as a bigger challenge for the market

Health awareness seems to have improved and it continues to grow. The vegetables and meats needed to prepare frozen pizzas have become important factors to maintain the nutrient richness of the food item. The inflation of these raw items poses a challenge for the frozen pizza industry considerably.

Frozen Pizza Market: Segmentation

The global frozen pizza market in this research analysis is divided into category, crust type, size, distribution channels, end-users, and region.

The category is classified as conventional and gluten-free.

Distribution channels are hypermarkets, convenience stores, specialty stores, supermarkets, and non-store-based.

The end-users are the working-class population, young-generation consumers, and old-generation consumers.

Based on crust type, the frozen pizza industry is bifurcated into pan crust, thin crust, stuffed crust, and others. The thin crust segment held the largest market share in 2022 and is further expected to occupy a dominant status and simultaneously grow exponentially at a rapid CAGR during the forecast period. The reason behind the growth of this segment is that thin-crust pizzas have significantly lesser calories than traditionally stuffed or pan-crust pizzas. Besides, more people tend to prefer crispy, thin pizzas for a better taste of the dough. Thus, a rise in health consciousness and awareness among people and a change in lifestyle and preference among people drive the growth of the segment during the forecast period.

Based on size, the frozen pizza industry is bifurcated into large, medium, and regular. The medium frozen pizza segment held an approving market share in 2022 and is further predicted to cite the fastest CAGR during the forecast period. The major reason for the growth of this segment is the rapid inclination of medium frozen pizza among the working-class population across the globe as they tend to switch to ready-to-eat or easy-to-cook food to cope with their busy and hectic schedules.

In addition, the growing popularity of house parties among college grads and millennials drives the growth of the segment. Furthermore, rising sales of medium frozen pizzas in the retail food services sector along with expanding culture of clubs and pubs further drive the demand for a medium-sized product that in turn drives the growth of the segment during the forecast period.

Recent Development

In September 2022, Dr. Oetker Poland, a dominant multinational FMCG company, announced that they have collaborated with Violife, an innovative vegan cheese company, in order to launch a plant-based pizza. The indigenous plant-based pizza from Dr. Oetker will contain mildly spicy tomato sauce, mushrooms, green pepper, tomatoes, and the signature cheddar flavor cheese from Violife.

In November 2021, HyFun Foods, a dominant producer and exporter of frozen snacks in India, announced the launch of its new variants of frozen pizza lines namely Veggie Paradise, Tandoori Paneer, Garden Fresh, and Classic Margherita for QSR. The company claims the baking time of these frozen pizza variants to be between 7-9 minutes and is 100% vegetarian, ideally meeting the QSR menu.

In July 2021, Conagra Brands launched new frozen food products with better taste, convenience, and nutritional value.

In November 2021, California Pizza Kitchen announced expansion plans in Canada that improve overall operations and become more effective.

Frozen Pizza Market Report Scope:

Frozen Pizza Market: Regional Landscape

North America to witness considerable growth during the forecast period

North America dominates the global market as it is the largest consumer of frozen food due to its popularity and long shelf life. The working population of North America is highly reliant on fast food which increases the demand for frozen pizzas in that region. Europe trails as the second-largest regional market of frozen pizza because of the increasing consumer inclination towards healthy and convenient food alternatives that are necessitated by the busy work life in this region. Here, the manufacturers have also come up with expansion strategies for the market by increasing their availability. The growth of the urban population and the increase in the emergence of retail chains in Asia Pacific region boosts growth in the frozen pizza market as well.

Frozen Pizza Market: Competitive Landscape:

The key players in the global frozen pizza market are:

• Dr. Oetker
• General Mills Inc.
• Freiberger Lebensmittel GmbH & Co. Kg.
• Conagra Brands Inc.
• Daiya Foods
• Palermo Villa
• Brazi Bites Nestle S. A.
• One Plant Pizza
• Pinnacle Food Inc.
• Amy’s Kitchen Inc.
• Kraft Foods Group
• Allens Inc.
• Hansen Foods LLC (Private Label)
• McCain Foods Ltd.
• Atkins Nutritionals Inc.
• Bellisio Foods Inc.
• Schwan Food Co.
• California Pizza Kitchen.

Global frozen pizza market segmentation follows

By Category

• Conventional
• Gluten-free

By Crust Type

• Pan
• Thin Crust
• Stuffed Crust
• Others

By Size

• Large
• Medium
• Regular

By Distribution Channels

• Hypermarkets
• Supermarkets
• Convenience Stores
• Specialty Stores
• Non-Store Based

By End-use

• Young Generation Consumers
• Old Generation Consumers
• Working Class Population

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa