Global Hair Mask Market is Likely to Grow at a CAGR Value of 4.5% By 2028

The global hair mask market size was worth around USD 601.5 million in 2021 and is estimated to grow to about USD 783.3 million by 2028, with a compound annual growth rate (CAGR) of approximately 4.5 percent over the forecast period. The report analyzes the hair mask market’s drivers, restraints/challenges, and their effect on the demands during the projection period. In addition, the report explores emerging opportunities in the hair mask market.

The hair mask is one such hair care product in high demand among its target clientele. A hair mask is a deep conditioning treatment with rich ingredients like lipids and natural oils in higher concentrations than regular conditioners. A hair mask can rehydrate dry hair, reverse hair damage, smooth & shine hair, and perform several other primary purposes. Most customers, especially millennials (18 to 35 years old), are very conscious of how they look and present themselves. To maintain or enhance their overall appearance, they adopt corrective measures.

Increasing concern over maintaining good quality hair is one of the major factors responsible for stimulating global hair mask market demand. Hence, consumers have a holistic approach while adopting hair care products in their daily routine. This boosts the demand for various hair cosmetics and care products such as conditioners, shampoos, and other hair care products; despite containing hair moisturizing and nourishing chemicals, hair care products may cause allergic reactions or scalp irritation. Moreover, applying these cosmetic hair products might cause split ends, increased hair fall, or other hair-related problems. Ingredients such as Synthetic colors, Phthalates, Parabens, triclosan, and Sodium lauryl sulfate (SLS) are often used in professional hair care products and are harmful to consumers with scalp-related problems. Thus, the inclusion of chemical ingredients in hair masks will negatively impact the overall growth of the global market. Consumers are giving preference to organic hair care products across the world, as it does not contain any side effects and contains only natural ingredients. Many key players also focus on developing organic skin care products to gain a competitive advantage, thereby driving the market expansion.

The global hair mask market is segregated based on nature, end user, distribution channel, and region. Based on nature, the market is divided into natural, organic, and synthetic. Among these, the synthetic segment dominated the market in 2021, accounting for a major share of global sales. Based on end-user, the market is classified into commercial and household. Over the forecast period, the commercial market will dominate the hair mask market. Based on the distribution channel, the market is classified online and offline. The offline segment dominated the market, accounting for a major share of global revenue, whereas the online segment is expected to grow faster during the forecast period.

The global hair mask market is divided into geographic regions: North America, Latin America, Europe, Asia Pacific, Middle East, and Africa. North America dominated the global hair mask market in 2021 and accounts for around 30% of the global market revenue. North America and Europe region are expected to dominate the hair mask market during the forecast period owing to the rise in purchasing power and adapting lifestyles among women and men, increased focus of the manufacturers on product research & innovations, and rise in expenditure for research & development activities regarding the hair cosmetics.

Key players in the global hair mask market include Procter and Gamble, Leonor Greyl USA, Aveda Corporation, L’Oréal Inc, Unilever Inc., Henkel Corporation, COTY INC., Avalon Natural Products, Inc., Cobiosa Industrias Asociadas S.L, and DAVINES P.I.

Recent developments:

• March 2022: SkinKraft Laboratories, personal care and beauty brand, expanded its haircare category by launching two new product ranges in hair masks and oils.
• July 2022: Coco and Eve launched a vegan and chemical-free Sweet Repair Hair Mask.

Browse the full “Hair Mask Market By Nature (Natural, Synthetic, Organic), By End User (Household, Commercial), By Distribution Channel (Online, Offline), and By Region - Global and Regional Industry Overview, Market Intelligence, Comprehensive Analysis, Historical Data, and Forecasts 2022 – 2028.” Report at https://www.zionmarketresearch.com/report/hair-mask-market

Global Hair Mask Market is segmented as follows:

By Nature

• Natural
• Synthetic
• Organic

By End User

• Household
• Commercial

By Distribution Channel

• Online
• Offline

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa

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