Hair Mask Market Size, Share, Growth Report 2032

Industry Perspective:

The global hair mask market size was worth around USD 601.5 million in 2021 and is estimated to grow to about USD 783.3 million by 2028, with a compound annual growth rate (CAGR) of approximately 4.5 percent over the forecast period. The report analyzes the hair mask market's drivers, restraints/challenges, and their effect on the demands during the projection period. In addition, the report explores emerging opportunities in the hair mask market.

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Hair Mask Market: Overview

The hair mask is one such hair care product in high demand among its target clients. A hair mask is a deep conditioning treatment with rich substances such as natural oils and lipids in higher concentrations than standard conditioners. A hair mask has various main functions, including smoothing & shining hair, reversing hair damage, rehydrating dry hair, and others. Most clients, particularly millennials (18 to 35 years old), are very aware of their image and appearance. They take corrective actions and steps to preserve or improve their overall appearance. Increasing concern over maintaining good quality hair is one of the major factors responsible for stimulating the market demand. Hence, consumers have a holistic approach while adopting hair care products in their daily routine. This boosts the demand for various hair cosmetics and care products such as conditioners, shampoos, and other hair care products. The hair mask is one such hair care product that has been experiencing a higher level of demand from its target consumers.

COVID-19 Impact:

The COVID-19 outbreak is known to be beneficial to personal care products. The COVID-19 pandemic prompted people to opt for online sales channels to procure hair care products. The hair care products market grew extensively through e-commerce platforms worldwide, and the online distribution channel market grew faster.

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Key Insights

• As per the analysis shared by our research analyst, the global hair care products market will grow at a CAGR of 4.9% over the forecast period.
• In terms of revenue, the global hair mask market size was valued at around USD 601.5 million in 2021 and is projected to reach USD 783.3 million by 2028
• Increasing concern over maintaining good quality hair is one of the major factors responsible for stimulating market demand.
• By nature, the synthetic segment dominated the global hair mask market in 2021
• By end users, the commercial segment accounted major market share in 2021.
• North America's market accounted for around 30% of the global market in 2021.

Report Scope:

Hair Mask Market: Growth Drivers

The rising millennial population and popularity of personal care products drive market growth

Most end consumers, specifically millennials, have been very conscious of their appearance and looks. They take correct steps and measures to improve or maintain their overall appearance. Consumers believe that maintaining their outer personality boosts their overall confidence. This has resulted in a rise in demand for various personal care products. A hair mask known for maintaining the overall density and texture of one's hair has been enduring a similar level of preference and demand from these customers. Hence, increasing millennial populations will further allow the global hair mask market to grow faster.

Hair Mask Market: Restraints

The use of chemicals in hair masks hinders the market growth

Despite containing hair moisturizing and nourishing chemicals, hair care products may cause allergic reactions or scalp irritation. Moreover, applying these cosmetic hair products might cause split ends, increased hair fall, or other hair-related problems. Ingredients such as synthetic colors, phthalates, parabens, triclosan, and sodium lauryl sulfate (SLS) are often used in professional hair care products, which are harmful to consumers with scalp-related problems. Thus, the inclusion of chemical ingredients in hair masks will negatively impact the overall growth of the global hair mask market.

Hair Mask Market: Opportunities

Development of organic hair care products to present market opportunities

Consumers are giving preference to organic hair care products across the world, as it does not contain any side effects and contains only natural ingredients. At the same time, synthetic products might contain certain chemicals which are not good for the skin. Many key players also focus on developing organic skin care products to gain a competitive advantage.

Hair Mask Market: Challenges

The rise in counterfeit and substitute products hinders the market growth

Many regional players are developing counterfeit hair care products that are cost-effective, which is challenging original hair care products and manufacturers in the market. As well as there are also many substitute products available for hair masks, thereby challenging the market expansion.

Hair Mask Market: Segmentation

The global hair mask market is segregated based on nature, end user, distribution channel, and region.

Based on nature, the market is divided into natural, organic, and synthetic. Among these, the synthetic segment dominates the market, accounting for a major value share of global sales. One of the primary reasons the synthetic segment accounts for higher value hair mask market share is the easy availability of products at inexpensive rates. However, as customers become more conscious of the negative effects of synthetic cosmetic goods, they are gradually moving their choice for hair mask products made from natural materials, paving the way for opportunities in the hair mask market prediction.

Based on end-user, the market is classified into commercial and household. Over the forecast period, the commercial market is expected to dominate the global hair mask market. Salons and haircare specialists are among the primary sectors represented in the commercial category. When it comes to hair care or hair styling, most customers prefer to speak with hair care professionals. These professionals have been trained to identify and apply the appropriate hair mask for different scalp types.

Based on the distribution channel, the market is classified online and offline. The offline segment dominates the market, accounting for a major share of global revenue, whereas the online segment is expected to grow faster during the forecast period. The offline channel controlled the majority of the market. A specialty store has a greater variety of product choices and a more profitable pricing strategy. Aside from product offerings, these stores also launch customer loyalty programs, seasonal pricing promotions, and occasional discounts. Smartphone adoption is expected to influence the expansion of e-commerce in the near future significantly. Rising customer preference for online distribution channels due to the availability of a diverse product variety and the ease of shopping & product delivery is expected to boost category growth.

Recent Developments

• March 2022: SkinKraft Laboratories, personal care and beauty brand, expanded its haircare category by launching two new product ranges in hair masks and oils.
• July 2022: Coco and Eve launched a vegan and chemical-free Sweet Repair Hair Mask.

Hair Mask Market: Regional Landscape

North America dominated the hair mask market in 2021

North America dominates the global hair mask market and accounts for around 30% of the global hair mask market revenue. North America and Europe region are expected to dominate the hair mask market during the forecast period owing to the rise in purchasing power and adapting lifestyles among women and men, increased focus of the manufacturers on product research & innovations, and rise in expenditure for research & development activities regarding the hair cosmetics are expected to drive the hair mask market in the region.

Hair Mask Market: Competitive Landscape

Some of the main competitors dominating the global hair mask market include - Procter and Gamble, Leonor Greyl USA, Aveda Corporation, L'Oréal Inc, Unilever Inc., Henkel Corporation, COTY INC., Avalon Natural Products, Inc., Cobiosa Industrias Asociadas S.L, and DAVINES P.I.

Global Hair Mask Market is segmented as follows:

By Nature

• Natural
• Synthetic
• Organic

By End User

• Household
• Commercial

By Distribution Channel

• Online
• Offline

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa