The Global Mobile Advertising Market Is Expected To Grow At A CAGR Of 10.48%

Some of key players in mobile advertising market are Smaato, Inc., Matomy Media Group Ltd., AppLovin Corporation, Epom Ltd., Mintegral International Ltd., Chartboost, Inc., Mobvista among others. These players are set to bolster the development of global mobile advertising market.

According to analysts at Zion Market Research, the global Mobile Advertising market size was valued USD 174.28 billion in 2023 and is expected to rise to USD 427.37 billion by 2032 at a CAGR of 10.48%.

This review is based on a report by Zion Market Research, titled “Mobile Advertising Market By Format (Search, Native Social, Display, Video, In-App, Websites, and SMS), By Organization Size (SMEs and Large Enterprises), By Category (Arts & Entertainment, Hobbies & Interests, Society, Science, Style & Fashion, Technology & Computing, and Others), By End-Use (Retail, Media & Entertainment, Travel & Tourism, Automotive, Healthcare, IT & Telecom, BFSI, and Others): Global Industry Perspective, Comprehensive Analysis and Forecast, 2024 – 2032.”

Massive Rise In Mobile Internet Consumers To Magnify Market Revenue

Tremendous rise in the proportion of mobile internet users along with massive awareness pertaining to mobile advertisement are likely to play a vital role in the expansion of mobile advertising market. Apart from this, large-scale use of mobile equipment in myriad sectors will further lucratively impact mobile advertising market size over the years ahead.

Rise in the privacy & security concerns, however, is one of the major factors that can disrupt the growth of mobile advertising market. In addition, immense increase in adoption of ad blocker solutions is forecast to shrink mobile advertising market evolution in the years to come. Nevertheless, age-group related mobile advertising contents coupled with special advertising contents for low mobile connectivity areas are projected to offer huge growth potential for industry players in this mobile advertising market. This, in turn, is projected to normalize the impact of barriers on the mobile advertising market growth, reports the study.

Extensive Use Of Smart Phones To Soar North America’s Dominance

Regionally, North America has been leading the worldwide mobile advertising market and is anticipated to continue on the dominant position in the years to come. Massive penetration of mobiles and smartphones in the region is the main factor behind the dominance of the North America mobile advertising market. High competition witnessed between the market players for customer retention has not only significantly influenced the growth of mobile advertising market in North America but also  created value for the mobile advertising solutions & activities. In addition, government institutions and BFSI sector have made substantial contributions towards mobile advertising market size. Reportedly, the U.S. is forecast to be key regional revenue pocket.

Browse the full “Mobile Advertising Market By Format (Search, Native Social, Display, Video, In-App, Websites, and SMS), By Organization Size (SMEs and Large Enterprises), By Category (Arts & Entertainment, Hobbies & Interests, Society, Science, Style & Fashion, Technology & Computing, and Others), By End-Use (Retail, Media & Entertainment, Travel & Tourism, Automotive, Healthcare, IT & Telecom, BFSI, and Others): Global Industry Perspective, Comprehensive Analysis and Forecast, 2024-2032.” Report at https://www.zionmarketresearch.com/report/mobile-advertising-market

The global mobile advertising market is segmented as follows:

By Format

• Search
• Native Social
• Display
• Video
• In-App
• Websites
• SMS

By Organization Size

• SMEs
• Large Enterprises

By Category

• Arts & Entertainment
• Hobbies & Interests
• Society
• Science
• Style & Fashion
• Technology & Computing
• Others

By End-Use

• Retail
• Media & Entertainment
• Travel & Tourism
• Automotive
• Healthcare
• IT & Telecom
• BFSI
• Others

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa

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