Mobile Advertising Market Size, Share, Growth, Trends, and Forecast 2030

Mobile Advertising Market Insights

According to a report from Zion Market Research, the global Mobile Advertising Market was valued at USD 174.28 Billion in 2023 and is projected to hit USD 427.37 Billion by 2032, with a compound annual growth rate (CAGR) of 10.48% during the forecast period 2024-2032. This report explores market strengths, weakness, opportunities, and threats. It also provides valuable insights into the market's growth drivers, challenges, and the future prospects that may emerge in the Mobile Advertising Market industry over the next decade.

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Mobile Advertising Market: Overview

The Global Mobile Advertising Market accounted for USD 13.35 Billion in 2020 and is expected to reach USD 76.08 Billion by 2028, growing at a CAGR of 24.9% from 2021 to 2028.

Mobile advertising is a form of advertising which appears on smartphones and tablets. Market players advertise their products through SMS, banner, and text ads, on the devices. Ads that mostly appear are based on the user’s browsing history, and tastes and this is the result of information gathering techniques and data mining.

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COVID-19 Impact Analysis

The outbreak of COVID-19 affected a number of sectors, and advertising, and mobile marketing is no exception. Companies from various sectors have reduced their expenditure on traditional marketing since, end users are indoors, and they are spending most of their time on smartphones, TV, tablets, and laptops. Market players have shifted their advertising budget more to digital marketing and mobile marketing rather than investing in traditional advertising like print media, banners, and others.

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Mobile Advertising Market: Growth Factors

Technology has given customers a wide range of options. Nowadays, people are spending more time on tablets, smartphones, and other devices rather than sitting in front of the TV. This is due to the costs and ease of these devices, also the availability of wireless in every vertical has changed life completely. Hence, companies are now focusing more on mobile advertising as the chances of customers seeing the ad is more on digital platforms rather than the traditional form of advertising.

Additionally, the introduction of AI (Artificial Intelligence) and AR (Augmented Reality) in retail to understand customer behavior is expected to significantly drive the growth. An increase in viewers' access to OTT (Over The Top) platforms is expected to create more opportunities for market players to advertise their products online.

Mobile Advertising Market: Report Scope

Organization Size Segment Analysis Preview

SMEs held a share of over 25% in 2020. Small and medium enterprises in every vertical and region are taking benefit of the existing mobile technology. SMEs have started creating their presence online through websites and mobile applications, which makes mobile advertising one of the most economical and effective marketing channels for them. SMS Marketing is a cost-effective advertising channel available and is being widely used in this segment. Location-based advertising is another chance for SMEs to reach their target audience at the right place and right time. SMEs are now shifting to digital marketing and a majority of their marketing expenses now go to digital marketing channels.

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End-Use Segment Analysis Preview

The IT & telecom segment is projected to grow at a CAGR of over 22% from 2021 to 2028. Mobile advertising solutions have been finding a way into the IT and Telecom verticals for over a decade now. Companies in the telecommunication sector are using mobile advertising as a channel to interact & communicate with customers to improve brand awareness, and customer loyalty, and generate revenue. Travel & Tourism is also adapting mobile advertising channels highly to reach the target audience. Companies are highly spending on creating content that can create an urge to visit the destinations among customers. Tourists can also be informed about restaurants, bars, and other things near them.

Mobile Advertising Market: Regional Analysis Preview

North America accounted for a share of over 30% in 2020. The region is spending on mobile ads more as compared to others owing to the presence of major companies such as Facebook, and Google, among others, which has created an opportunity for mobile advertising. The adoption of spending on the digital platform more than on TV is happening due to the presence of tech-savvy people in the country.

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Asia Pacific is projected to grow at a CAGR of over 25% during the forecast period. Rising internet users, expansion of the smartphone market, and provision of stable telecom infrastructure would aid in driving the growth. China is considered to hold the biggest mobile devices market in this region. India would also experience a rise in growth due to the expansion of the advertising industry. Applications, such as TikTok are very popular among the crowd in this country since the crowd is more on the younger side.

Mobile Advertising Market: Key Players & Competitive Landscape

Some of the key players in the mobile advertising market are Smaato, Inc., Matomy Media Group Ltd., AppLovin Corporation, Epom Ltd., Mintegral International Ltd., Chartboost, Inc., and Mobvista among others. Key players are focusing on strategies such as new product development, investment in R&D, and collaborations to boost their market share.

For instance, in 2019 May, Facebook in India joined hands with advertising agencies, such as Ogilvy, Leo Burnett, McCann, Mullen Lintas, and Wunderman Thompson to launch the ‘Thumbstoppers’.

The global mobile advertising market is segmented as follows:

By Format

• Search
• Native Social
• Display
• Video
• In-App
• Websites
• SMS

By Organization Size

• SMEs
• Large Enterprises

By Category

• Arts & Entertainment
• Hobbies & Interests
• Society
• Science
• Style & Fashion
• Technology & Computing
• Others

By End-Use

• Retail
• Media & Entertainment
• Travel & Tourism
• Automotive
• Healthcare
• IT & Telecom
• BFSI
• Others

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of The Middle East & Africa