A2P Messaging Market Size, Share, Trends, Growth and Forecast 2032

A2P Messaging Market Insights

According to Zion Market Research, the global A2P Messaging Market was worth USD 70.32 Billion in 2023. The market is forecast to reach USD 110.97 Billion by 2032, growing at a compound annual growth rate (CAGR) of 5.2% during the forecast period 2024-2032. The report offers a comprehensive analysis of the market, highlighting the factors that will determine growth, potential challenges, and opportunities that could emerge in the A2P Messaging industry over the next decade.

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Introduction

A2P messaging is one of the most reliable channels that facilitates effective customer engagement. Furthermore, A2P messaging is extensively utilized across myriad industries including retail, logistics, finance, healthcare, and transport. In addition to this, the huge security offered by mobile networking system, large-scale penetration of smartphones across the globe, and huge open rates of SMS messaging is predicted to skyrocket the popularity of A2P messaging activities over the forthcoming years.

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Market Growth Dynamics

The extensive surge in the smartphone as well as mobile users across the globe, growing mobile marketing trends, breakthroughs in broadband cellular network technology is predicted to define the growth of the A2P messaging market over the forecast timespan. Apart from this, rise in the use of smartphones for internet banking applications as well as other banking activities such as balance enquiry through SMS or missed call will further steer the business growth trends.

Apparently, growing need for strong SSL or strong security firewalls such as two factor authentication will further steer the market expansion over the ensuing years.  Moreover, huge acceptance of A2P messaging in large-scale & small-scale firms or non-profit organizations will further embellish the business landscape over the forthcoming years.

A2P Messaging Market: Report Scope

North America To Continue Market Dominance Over 2020-2026

The growth of the regional market over the forecast timeframe is owing to escalation in the demand for A2P messaging in various financial institutions across the countries such as the U.S. and Canada. The large-scale popularity of the 2-way smartphone messaging in the developed countries like the U.S. is likely to enhance the inclination towards the A2P messaging in the region, thereby culminating into humungous business growth in the sub-continent.  

Key players profiled in the report include:

• SAP Mobile Services
• Tanla Solutions
• Silverstreet BV
• MBlox
• Tyntec
• SITO Mobile
• Syniverse Technologies
• OpenMarket Inc.
• Genesys Telecommunications.

The global A2P messaging market is segmented as follows:

By End-Users

• Retail
• Tourism
• BFSI
• Entertainment
• Media
• Marketing
• Healthcare
• Others

By Product Type

• Promotion
• Inquiry Related
• Pushed Content
• Interactive
• CRM (Customer Relationship Management)
• Others

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa