Acoustic Vehicle Alerting System Market Size, Share Report, Analysis, Trends, Growth 2032

Acoustic Vehicle Alerting System Industry Prospective:

The global acoustic vehicle alerting system market size was worth around USD 547.61 million in 2023 and is predicted to grow to around USD 1,645.04 million by 2032 with a compound annual growth rate (CAGR) of roughly 13.00% between 2024 and 2032.

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Acoustic Vehicle Alerting System Market: Overview

An Acoustic vehicle alerting system (AVAS) is a novel technology that is a safety tool in near-silent vehicles. AVASs are mandatory car accessories in some parts of the world. A quiet car equipped with AVAS generates sound to alert pedestrians or other vehicles near the car for safety purposes. Traditionally, when vehicles run at lower speeds, they do not create any sound. This is especially witnessed in electric cars as they are extremely quiet when in motion. This puts pedestrians and drivers of other vehicles on the road at risk as they may not pay attention to the oncoming vehicles. AVASs are responsible for generating artificial vehicle sounds with the help of actuators or loudspeakers by detecting the proportion between the structural components of the vehicle and the dynamic parameters such as gas pedal position, velocity, and gear. Similar to the sound systems deployed in traditional vehicles when they are put in reverse mode, AVASs also generate an amplified reversing sound with the aim to inform vulnerable road users (VRU) even if the visual cues are absent. Acoustic vehicle alerting systems are slowly gaining traction and, in several countries, these technologies are compulsory, especially in electric vehicles. During the forecast period, AVASs are expected to generate high revenue.

Key Insights:

• As per the analysis shared by our research analyst, the global acoustic vehicle alerting system market is estimated to grow annually at a CAGR of around 13.00% over the forecast period (2024-2032)
• In terms of revenue, the global acoustic vehicle alerting system market size was valued at around USD 547.61 million in 2023 and is projected to reach USD 1,645.04 million, by 2032.
• The market is projected to grow at a significant rate due to the increasing adoption of electric vehicles (EVs) across the globe
• Based on propulsion segmentation, battery electric vehicles were predicted to show maximum market share in the year 2023
• Based on vehicle segmentation, passenger cars were the leading segment in 2023
• On the basis of region, Europe was the leading revenue generator in 2023

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Acoustic Vehicle Alerting System Market: Growth Drivers

Increasing adoption of electric vehicles (EVs) across the globe to drive the demand for AVASs

The global acoustic vehicle alerting system market is expected to witness high growth due to the rising adoption of electric vehicles across the globe. EVs do not run on traditional combustion engines. They use stored battery energy for performance. Hence, electric vehicles are mostly totally silent since there is an absence of thermodynamics. As the number of electric vehicles on the road is increasing at a rapid rate, pedestrians are more accident-prone as they may not realize in case a vehicle is coming in their direction or around them. AVASs produce necessary audible sound to alert the nearby entities thus preventing any mishap. The world is steadily moving toward sustainable solutions. Electric vehicles are expected to drastically reduce the pressure on non-renewable energy sources such as petrol and diesel. In addition to this, governments are increasingly offering subsidies and tax redemptions to makers and buyers of electric vehicles. In April 2024, the Indian government announced the launch of a new subsidy scheme worth INR 500 crore for the promotion of the EV industry in the country. The growing investments in EV infrastructure development projects will further encourage more people to opt for electric vehicles. In January 2024, the current US government announced new measures to reduce the cost of electric vehicles in the US region. The Departments of Transportation and Energy announced an investment of USD 325 million to build a more comprehensive public EV charging network throughout the nation.

Rising investments toward road safety improvement projects will further promote the market expansion rate

Road safety is an important part of the economic infrastructure. The rising number of pedestrians and vehicles on the road has led to an urgent need to develop more efficient road safety protocols and technologies. As per the World Health Organization (WHO), around 1.19 million deaths occur globally due to road accidents. Congestion rate on roads is increasing at an alarming rate resulting in more governments taking initiatives to implement new measures to improve road safety thus contributing to the global acoustic vehicle alerting system market.

Acoustic Vehicle Alerting System Market: Restraints

Limited awareness among consumers will restrict the market expansion rate

The global industry for acoustic vehicle alerting systems may be restricted in terms of growth due to limited awareness among potential consumers. It is an emerging technology and hence does not enjoy the perks of other technologies that have existed for more time in the automotive sector. Additionally, AVAS systems are not used in all types of cars since it is not a standard safety feature such as braking systems, anti-lock, and seat belts. Traditional fuel-run vehicles do not require AVASs since they have noise-producing engines thus acting as a source of sound for nearby walkers and vehicle drivers.

Acoustic Vehicle Alerting System Market: Opportunities

Growing launch of new vehicles with AVASS will generate high growth opportunities

The global acoustic vehicle alerting system market is expected to generate high growth opportunities due to the increasing launch of new automotive vehicles equipped with AVAS systems worldwide. Customers' choices have evolved over the years. They are actively seeking products that deliver high performance thus proving value for the investments. In July 2023, the Maruti Suzuki Grand Vitara Hybrid, a highly popular automotive vehicle on Indian roads was upgraded with advanced safety features in the form of AVAS. Through the aid of the technology, the vehicle is now capable of emitting low-level auditory alerts for pedestrians and vehicles five feet from the passenger car. In addition to this, AVAS developers are actively researching integrating vehicle-to-everything (V2X) technology with acoustic vehicle alerting systems. The growing advancements in sensor engineering will also help the industry for AVAS grow at a steady pace.

Scope of using AVAS in commercial vehicles could be helpful in providing the industry with the necessary boost

Acoustic vehicle alerting systems can be used in commercial vehicles as well. The electrification of public transport systems holds high growth avenues for the global AVAS industry. In a recent move, the Australian government announced an investment of AUD 125 million dedicated to an electric bus program. Through the investment, the country is expected to invest in the manufacturing of 130 new buses. The total expense will also be directed toward upgrading the current charging infrastructure in the region.

Acoustic Vehicle Alerting System Market: Challenges

Integration of AVAS with legacy systems could be challenging for the industry players

The global acoustic vehicle alerting system market players face challenges in integrating legacy automotive technology with the modern and latest acoustic vehicle alerting system. Additionally, the regulation complexities in terms of AVAS regulations will further impact the market growth rate. The difficulty in standardizing sound systems and its parameters such as duration and frequency will also affect the industry growth rate.

Acoustic Vehicle Alerting System Market: Segmentation

The global acoustic vehicle alerting system market is segmented based on mounting position, vehicle, and region.

Based on propulsion, the global market divisions are fuel cell electric vehicles, plug-in hybrid electric vehicles, and battery electric vehicles. In 2023, the highest demand was observed in the battery-electric vehicles segment. It held control over 64.01% of the total market share. Rising consumer awareness about the benefits of using AVAS technology and the growing mandates across the globe regarding the use and implementation of acoustic vehicle alerting systems will drive segmental demand during the forecast period.

Based on mounting position, the global acoustic vehicle alerting system industry segments are separated and integrated.

Based on vehicles, the global market segments are two-wheelers, commercial vehicles, and passenger cars. In 2023, the highest demand was observed in the passenger car segment. The region dominated nearly 70.05% of the total revenue. The rising sale of passenger electric vehicles and the growing number of road accidents are fueling the segmental growth rate. Additionally, the rise in the number of hybrid passenger cars may prove beneficial for the industry.

Acoustic Vehicle Alerting System Market: Report Scope

Acoustic Vehicle Alerting System Market: Regional Analysis

Europe to register the highest demand during the forecast period

The global acoustic vehicle alerting system market will be led by Europe during the projection period. European nations have been at the forefront of adopting technologies that improve road safety. From July 2021, all new cars registered in Europe had to comply with the regulations related to the use of acoustic vehicle alerting systems for the prevention of any accidents. Under the EU Decision ECE R138, the law came into effect in 2021 and since then, if an almost silent car is traveling below the speed of 20 kilometers per hour, the AVAS system must give the necessary signal. The increasing focus of the region on the implementation of electric solutions in the automotive industry will further impact the regional market. By the end of 2024, Europe’s EV sector is expected to generate around USD 19 billion in terms of revenue. In September 2023, Nissan announced that it would no longer manufacture internal combustion engine vehicles in Europe and would only invest in the development of EVs. North America is anticipated to register significant results during the projection period. The high regard for road safety and higher consumer awareness will work in the favor of the regional market.

Acoustic Vehicle Alerting System Market: Competitive Analysis

The global acoustic vehicle alerting system market is led by players like:

• General Motors
• Delphi Technologies
• Honda Motor Co. Ltd.
• BMW Group
• Hyundai Motor Company
• Brigade Electronics
• Toyota Motor Corporation
• Nissan Motor Corporation
• BYD Auto Co. Ltd.
• Volkswagen Group
• Daimler AG
• Ford Motor Company
• Fiat Chrysler Automobiles
• Mitsubishi Motors Corporation
• Tesla Inc.

The global acoustic vehicle alerting system market is segmented as follows:

By Propulsion

• Fuel Cell Electric Vehicles
• Plug-In Hybrid Electric Vehicles
• Battery Electric Vehicles

By Mounting Position

• Separated
• Integrated

By Vehicle

• Two-Wheelers
• Commercial Vehicles
• Passenger Cars

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa