Market Size in 2024 | Market Forecast in 2034 | CAGR (in %) | Base Year |
---|---|---|---|
USD 9.2 Billion | USD 15.8 Billion | 5.6% | 2024 |
The global adult incontinence products market size was worth around USD 9.2 billion in 2024 and is predicted to grow to around USD 15.8 billion by 2034, with a compound annual growth rate (CAGR) of roughly 5.6% between 2025 and 2034.
Designed specifically to control incontinence, a disorder in which urine or excrement leaks involuntarily, adult incontinence products are medical equipment.
Although incontinence mostly affects elderly people, several medical disorders can cause it in young individuals. If inadequately controlled, it can seriously compromise a person's quality of life and cause humiliation, discomfort, and social isolation. But maintaining the comfort, hygiene, and dignity of incontinent people depends on adult incontinence solutions.
Growing older population drives market growth
Among the main forces propelling the adult incontinence product market is the aging population. Older people are more likely to have several disorders, including diabetes, urine incontinence, and chronic obstructive pulmonary disease. Older folks increasingly need incontinence goods since they can suffer from several health problems at once.
The World Health Organization (WHO) estimates that by 2025 the proportion of people over 60 will have virtually doubled from 12% in 2015 to 22%. This global demographic shift will raise demand for adult incontinence products.
According to the International Institute for Ageing, by 2025, around 10 million people in six countries, China, India, the United States, Japan, Brazil, and Indonesia, will be 80 years of age or older. Demand for incontinence products will increase even more as 57% of the global population lives alone in these six countries and is 80 years of age or older.
The high cost of premium products hinders market growth
The high cost of sophisticated adult incontinence solutions, especially in places where consumers are price-aware, is one of the key barriers to market growth. Many consumers may not be able to buy upgraded goods with better absorbency, odor control, breathability, and skin-friendly materials since they are often more expensive.
Using breathable fabrics, moisture-wicking textiles, and high-absorbency polymers helps high-end incontinence products improve comfort and prevent skin irritation. These new materials drive increasing manufacturing costs.
Top manufacturers also heavily invest in research and development to produce avant-garde designs like extraordinarily thin, discreet, and gender-specific products that increase pricing. Thus hampering the growth of the adult incontinence products industry.
Product innovation and technology advancements offer a lucrative opportunity for market growth
Significant innovation and technological breakthroughs are driven by increased competition in the market for adult incontinence products. Businesses are putting more of an emphasis on implementing new technology to enhance product performance and provide superior urinary incontinence treatments.
Growing worries about sustainability are another factor fueling this innovation push, as demand for disposable incontinence solutions rises since they work with conventional waste management systems.
Essity's introduction of Tena Sensitive Care Pads in 2022 is an illustration of innovation. 77% of women with bladder weakness express discomfort, and these pads are enhanced with Essity's SkinComfort Formula, which is especially made to relieve skin irritation. The product offers improved protection and comfort for intimate skin thanks to its skin-friendly layer and soft, 100% breathable fabrics.
Environmental concerns pose a major challenge to market expansion
The adult incontinence products industry is under growing scrutiny because of its effects on the environment, especially the disposal of non-biodegradable materials. The desire for environmentally friendly substitutes is fueled by the extensive use of disposable adult diapers, pads, and protective undergarments, which adds to waste management issues. Thus, environmental concerns pose a major challenge for the market.
Report Attributes | Report Details |
---|---|
Report Name | Adult Incontinence Products Market |
Market Size in 2024 | USD 9.2 Billion |
Market Forecast in 2034 | USD 15.8 Billion |
Growth Rate | CAGR of 5.6% |
Number of Pages | 220 |
Key Companies Covered | Kimberly-Clark Corporation, Procter & Gamble Co, Hollister Incorporated, Unicharm Corporation, McKesson Corporation, First Quality Consumer Products LLC, Abena Holding A/S, Essity, Kao Corporation, Hayat Kimya, and others. |
Segments Covered | By Product Type, By End-User, By Distribution Channel, and By Region |
Regions Covered | North America, Europe, Asia Pacific (APAC), Latin America, Middle East, and Africa (MEA) |
Base Year | 2024 |
Historical Year | 2019 to 2023 |
Forecast Year | 2025 - 2034 |
Customization Scope | Avail customized purchase options to meet your exact research needs. Request For Customization |
The global adult incontinence products industry is segmented based on product type, end-user, distribution channel, and region.
Based on the product type, the global adult incontinence products market is bifurcated into diapers/pads, liners, and others. The diapers/pads segment is expected to hold the largest market share over the forecast period. These products are the go-to option for people with incontinence because of their great absorbency, comfort, and simplicity. Their design guarantees a high degree of secrecy and hygiene by using materials that guard against leaks and odors. Increased awareness, an aging population, and technological developments in products that address particular needs—like breathable fabrics and body-contoured fits—are the main drivers of this segment's ongoing growth.
Based on the end-user, the global adult incontinence products industry is bifurcated into male and female. The female segment is expected to dominate the market expansion over the projected period. Urinary incontinence is more common in women, especially in older age groups, as a result of menopause, pregnancy, and childbirth. Women are increasingly looking for discrete, comfortable ways to manage their incontinence as awareness and acceptance of incontinence products increase.
Additionally, the range of items available that are suited to women's needs, like pads and diapers in the underwear style, contributes to the expansion of this industry. Convenient, portable incontinence treatments are becoming more and more in demand as more women enter the job.
Based on the distribution channel, the global adult incontinence products market is bifurcated into supermarket/hypermarket & discounter, pharmacy/drugstore & beauty, E-commerce, and convenience & traditional. The supermarket/hypermarket & discounter segment captures the largest market share over the analysis period. These stores give customers quick access to a large selection of goods from different brands, frequently at affordable costs.
Supermarkets and hypermarkets are well known for being easy, one-stop shopping places where consumers may buy incontinence supplies in addition to their usual groceries. These products are a popular option for customers since their availability in big-box retailers guarantees increased visibility and accessibility.
Europe dominates the market over the projected period
Europe is expected to dominate the global adult incontinence products market. The increasing incidence of urine incontinence, the growing popularity of sedentary lifestyles, and the creation of technologically sophisticated products for the production of disposable incontinence pads are the factors driving the segment's growth. Regional expansion is driven by the increasing prevalence of urine incontinence in several European nations.
For instance, urinary incontinence, defined as an issue of unintentional pee loss, is estimated to afflict 25 to 45% of adult women, according to a Swedish study published in a March 2022 SpringerLink article. It is anticipated that the high rate of urine incontinence in Europe will increase the use of incontinence pads.
The global adult incontinence products market is dominated by players like:
The global adult incontinence products market is segmented as follows:
By Product Type
By End-User
By Distribution Channel
By Region
FrequentlyAsked Questions
Designed specifically to control incontinence, a disorder in which urine or excrement leaks involuntarily, adult incontinence products are medical equipment.
The adult incontinence products market is driven by several factors, such as the growing geriatric population, increasing R&D investment, growing sedimentary lifestyles, and others.
According to the report, the global adult incontinence products market size was worth around USD 9.2 billion in 2024 and is predicted to grow to around USD 15.8 billion by 2034.
The global adult incontinence products market is expected to grow at a CAGR of 5.6% during the forecast period.
The global adult incontinence products market growth is expected to be driven by Europe. It is currently the world’s highest revenue-generating market due to the growing urine incontinence and growing sedimentary lifestyles.
The global adult incontinence products market is dominated by players like Kimberly-Clark Corporation, Procter & Gamble Co, Hollister Incorporated, Unicharm Corporation, McKesson Corporation, First Quality Consumer Products LLC, Abena Holding A/S, Essity, Kao Corporation and Hayat Kimya among others.
The adult incontinence products market report covers the geographical market along with a comprehensive competitive landscape analysis. It also includes cash flow analysis, profit ratio analysis, market basket analysis, market attractiveness analysis, sentiment analysis, PESTLE analysis, trend analysis, SWOT analysis, trade area analysis, demand & supply analysis, Porter’s five forces analysis, and value chain analysis.
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