Agritourism Market Size, Share, Trends, Growth and Forecast 2032

Agritourism Market Insights

Zion Market Research has published a report on the global Agritourism Market, estimating its value at USD 72.60 Billion in 2023, with projections indicating that it will reach USD 190.29 Billion by 2032. The market is expected to expand at a compound annual growth rate (CAGR) of 11.3% over the forecast period 2024-2032. The report explores the factors fueling market growth, the hitches that could hamper this expansion, and the opportunities that may arise in the Agritourism industry. Additionally, it offers a detailed analysis of how these elements will affect market demand dynamics and market performance throughout the forecast period.

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Agritourism Market: Overview

The agritourism market involves travel experiences that combine agriculture and tourism, where visitors engage in farm-related activities such as tours, fruit picking, animal interaction, wine tasting, or participating in farm-to-table dining. This sector has gained popularity as travelers seek authentic, nature-based experiences and a deeper connection to rural life and local food production. Agritourism provides farmers with an additional revenue stream while promoting sustainable agriculture and educating the public about farming practices. It is particularly popular in regions known for agriculture, offering visitors a unique blend of recreation, education, and cultural immersion. The market is driven by the growing demand for eco-friendly, experiential travel, and interest in local and organic food.

Global Agritourism Market: Growth Factors

Factors such as rising efforts to enhance the utilization of farm resources, increasing focus to produce adequate farm profits as well as the rising potential of the farmers to develop their hobbies in a profitable business are fostering the growth of the global agritourism market. Moreover, a broad spectrum of novel services offered by the vendors of agritourism farms including shrimp, horseradish & wine festival, hunting clubs, heritage tours, and so on are making it the center of attraction. Thus, with an increase in visitors, there is an increase in the growth of the market. In addition to this, increasing demand for recreational activities, economic growth, and initiatives of the government for the promotion of agriculture, horticulture, and agri-based business in colleges & schools are fueling the growth of the market. However, an increase in the cost due to additional workers & subcontractor labor costs and risk management planning for animal-human health concerns are the factors that may hinder the growth of the global agritourism market. On the other hand, initiatives to develop community-based tourism may boost the growth of the market in the forthcoming years.

The tourism market is severely affected by the outbreak of covid-19. Due to the closing of borders and strict lockdown, tourist traffic was been abruptly halted. It has also resulted in a slowdown of the economy and an increase in the unemployment rate. To restrict the spread of the disease, most countries introduced to stay at home orders. This negatively impacted the growth of the global agritourism market. The introduction of the blockade owing to the covid-19 outbreak also resulted in a shortage of labor to perform agricultural work. The maintenance of agricultural areas as well as animal husbandry became challenging. Also, the tourists fear the prevailing outbreak and hence are changing their plans. Moreover, schools and colleges are also closed due to the covid-19 outbreak. So, no educational or research tours are been organized to agricultural farms. Thus, all these factors have ultimately hindered the growth of the market during the pandemic.

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Global Agritourism Market: Segmentation

The global agritourism market is divided based on type and region.

Based on the type, the global agritourism market is bifurcated into education & experience, direct market, and event & recreation. Among this education & experience segment is expected to hold a major share of the global agritourism market.

Factors such as rising awareness about organic farming and the growing importance of advanced techniques to increase crop productivity are expected to contribute to the segment growth during the forecast period. Whereas, the direct-market segment is expected to register a high CAGR over the forecast period.

Factors such as growing preferences for cost-effective and fresh food are mainly expected to contribute to the rapid growth of the segment over the forecast period.

Agritourism Market: Report Scope

Global Agritourism Market: Regional Analysis

Europe is expected to dominate the market over the forecast period. The phenomenon of agritourism has been growing in Europe since the 1990s; hence the majority of the population in this region is well-aware of the concept and ultimately contributing to the growth of the agritourism market. Furthermore, increasing government initiatives to promote agritourism and changing lifestyles is expected to keep Europe at the forefront of the global agritourism market during the forecast period. On the other hand, Asia Pacific is also expected to hold a significant market share over the forecast period.

Global Agritourism Market: Competitive Players

• Blackberry Farm
• Harvest Fresh Farms
• Willow-Witt Ranch
• Liberty Hill Farm
• Star Destinations
• Nokyo Tourist Corp
• Diniscor
• Beijing Youth Travel Agency Co. Ltd
• Sita Group
• Domiruth PeruTravel

The agritourism market is segmented as follows:

By Type

• Education & Experience
• Direct-Market
• Event & Recreation

Global Agritourism Market: Regional Segment Analysis

• North America
  • The U.S.
  • Canada
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of The Middle East & Africa