Alcohol Packaging Market Size, Share, Growth Report 2032

The global alcohol packaging market size was worth around USD 41.03 billion in 2023 and is predicted to grow to around USD 58.39 billion by 2032 with a compound annual growth rate (CAGR) of roughly 4.00% between 2024 and 2032.

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The report covers forecast and analysis for the alcohol packaging market on a global and regional level. The study provides historical data from 2018 to 2032 along with a forecast from 2024 to 2032 based on revenue (USD Billion).

Alcohol Packaging Market: Overview

The alcoholic beverage industry is now focusing on the latest packaging innovations that include superior branding and eccentric packaging formats such as paper wine bottles, whiskey pouches, and others. Rising consumer preferences for alcohol brands that prioritize convenient packaging and easy-to-open are expected to drive the alcohol packaging market growth over the forecast period. Clear information regarding alcohol and calorie content needs to be mentioned. Packaging, product quality, and alcohol content information promotes brand quality of the product and increases awareness level among the consumers. Latest trends in the packaging of beverages are focusing on the structure modification of packaging materials and development of novel active and intelligent systems, which can interact with the product or its environment and improved preservation of beverages, such as juice, beer, and wine. These aspects enhance the adoption rate and also improve food security.

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Alcohol product labeling is considered as a component of comprehensive public health strategy to reduce the harm associated with the alcohol. Health labels are added to the alcohol containers and it is very much essential for raising awareness levels and has a long-term utility which helps to establish a social understanding of the harmful use of alcohol. Labeling requirements for alcoholic beverages are quite diverse at present and limited as compared to labeling for food products and tobacco. Regulation for alcohol labeling is applied globally, through one or combination of means which includes food standards laws and codes and voluntary agreements between industry and government. Some countries have introduced health labels and it is made mandatory for alcoholic beverages.

The study includes drivers and restraints for the alcohol packaging market along with the impact they have on the demand over the forecast period. Additionally, the report includes the study of opportunities available in the alcohol packaging market on a global level.

In order to give the users of this report a comprehensive view on the alcohol packaging market, we have included competitive landscape and analysis of Porter’s Five Forces model for the market. The study encompasses a market attractiveness analysis, wherein the packaging type, material type, and application segments are benchmarked based on their market size, growth rate, and general attractiveness.

The report provides company market share analysis in order to give a broader overview of the key players in the market. In addition, the report also covers key strategic developments of the market including acquisitions & mergers, new technology launch, agreements, partnerships, collaborations & joint ventures, research & development, technology and regional expansion of major participants involved in the market on the global and regional basis. Moreover, the study covers price trend analysis, the product portfolio of various companies according to the region.

Alcohol Packaging Market: Segmentation

The study provides a decisive view of the alcohol packaging market by segmenting the market based on packaging type, material type, application, and regions. All the segments have been analyzed based on present and future trends and the market is estimated from 2024 to 2032.

Based on packaging type, the alcoholic packaging market is segmented into primary packaging and secondary packaging. Primary packaging is further divided into the liquid brick carton, bottles, growlers, pouches, cans, and bag-in-box. Secondary packaging is further divided into boxes, folding cartons, and others.

On the basis of application, the market is segmented into spirits, beer, wine, and others.

Based on the material type, the market is segmented into plastic, glass, paper & paperboard, and metal.

Alcohol Packaging Market: Report Scope

Alcohol Packaging Market: Regional Analysis

The regional segmentation includes the historic and forecast demand for North America, Europe, Asia Pacific, Latin America and Middle East & Africa. This segmentation includes demand for alcohol packaging market based on all segments in all the regions and countries. 

North America alcohol packaging market size is expected to witness significant growth over the forecast period. Improved economic activity, growing disposable income of people, increasing consumption of alcoholic drinks will drive the alcohol packaging market growth over the forecast timeframe. Europe alcohol packaging market is expected to witness a substantial revenue share in 2023. Rising consumer spending towards recreational activities, growing urbanization, growing disposable income of people, and increasing demand for super-premium or premium products is expected to drive industry growth over the forecast timeframe.

Alcohol Packaging Market: Competitive Space

The report also includes detailed profiles of end players such as:

• WestRock LLC
• Amcor Limited
• Stora Enso Oyj
• Ball Corporation
• Smurfit Kappa Group
• Ardagh Group S.A.
• Owens Illinois Inc.
• Crown Holdings Inc.
• Berry Global Inc.
• DS Smith Plc. 

The global alcohol packaging market is segmented as follows:

By Packaging Type 

• Primary Packaging
  • Bottles
  • Cans
  • Bag-in-box
  • Liquid brick carton
  • Growlers
  • Pouches
• Secondary Packaging 
  • Boxes
  • Folding Cartons
  • Others  

By Material Type 

• Glass
• Metal
• Plastic
• Paper & paperboard  

By Application 

• Beer
• Wine
• Spirits
• Others  

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa