Anti-Counterfeiting Market Size, Share, Trends, Value 2032

Anti-Counterfeiting Market Insights

According to Zion Market Research, the global Anti-Counterfeiting Market was worth USD 146.92 Billion in 2023. The market is forecast to reach USD 381.97 Billion by 2032, growing at a compound annual growth rate (CAGR) of 11.2% during the forecast period 2024-2032.

The report offers a comprehensive analysis of the market, highlighting the factors that will determine growth, potential challenges, and opportunities that could emerge in the Anti-Counterfeiting industry over the next decade.

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Global Anti-Counterfeiting Market: Overview

The packaging of the product is of similar importance as that of the product itself. Packaging brings a unique identity to the product and represents the brand under which it is being sold. Counterfeiting is an act of having a fake imitation of something which is already established. Thus, anti-counterfeiting is an important concern. It can save the brand from other fake imitations which may hamper its growth.

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Global Anti-Counterfeiting Market: Growth Factors

Major factors attracting companies to adopt anti-counterfeiting measures are bent in the economy of the company and its profit, and the risk to the consumer’s health, especially in the case of food and beverages and pharmaceutical items. In addition, these measures are approved by the government authorities and hence are trusted, which makes it more famous among companies as well as customers. All these factors are contributing to the global anti-counterfeiting market growth.

On the other hand, lack of awareness about the fraudulent activities present in the market may hamper the growth of the anti-counterfeiting market, especially in developing countries in the near future.

Global Anti-Counterfeiting Market: Segmentation

On the basis of technology, the global anti-counterfeiting market is segmented as authentication packaging technology and track & trace technology. Of which, the authentication technology segment is the leading segment of the market.

The authentication technology segment is further classified as ink, holograms, dyes, and others. The other segment is further classified as forensic (which includes chemical, biological, DNA taggants), overt (which includes holograms, graphics, serial product numbering, and others), and covert (which includes watermarks, invisible ink or printing, and laser coding).

Based on the application, the global market is segmented as food and beverages, pharmaceuticals, cosmetics, electronics, clothing, and others. Of these, the food and beverage segment is dominating the segment in the market followed by the pharmaceutical segment.

Anti-Counterfeiting Market: Report Scope

Global Anti-Counterfeiting Market: Competitive Players

The global anti-counterfeiting market is dominated by a few companies such as Avery Zebra Technologies, Sicapa, Dennison, Flint Group, Alien Technology Corp., Inksure technologies, and TraceLink Inc. Other key companies influencing the global market are Catalent Pharma Solution Inc., ATL Security Label System, and Atlantic Zeiser.

Global Anti-Counterfeiting Market: Regional Analysis

North America is the dominating and fastest-growing market. This trend is followed by Europe and the Asia Pacific. Owing to more advanced anti-counterfeiting measures available at the disposal, increasing awareness among consumers, growing government regulations and more efficient policies, the growth of this market in developed countries such as North America is increasing.

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Moreover, developing nations are anticipated to get more share of the market owing to increasing awareness among customers and rising fraudulent activities in the packaging.

Anti-Counterfeiting Market: Competitive Analysis

The global Anti-Counterfeiting market is dominated by players like:

• Avery Zebra Technologies
• Sicapa, Dennison
• Flint Group
• Alien Technology Corp
• Inksure technologies
• TraceLink Inc
• Catalent Pharma Solution Inc
• ATL Security Label System
• Atlantic Zeiser

The global anti-counterfeiting market is segmented as follows:

By Technology

• Authentication Packaging Technology
• Track & Trace Technology

By Application

• Food and Beverages
• Pharmaceuticals
• Cosmetics
• Electronics
• Clothing
• Others

Anti-Counterfeiting Market: Regional Segment Analysis

• North America
  • The U.S.
  • Canada
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa