Antiperspirant and Deodorant Market Size, Share, And Growth Report 2032

Antiperspirant and Deodorant Market: Size

The global antiperspirant and deodorant market size was worth around USD 28.65 billion in 2023 and is predicted to grow to around USD 44.06 billion by 2032 with a compound annual growth rate (CAGR) of roughly 4.90% between 2024 and 2032.

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The report covers a forecast and an analysis of the antiperspirant and deodorant market on a global and regional level. The study provides historical data from 2018 to 2022 along with a forecast from 2024 to 2032 based on revenue (USD Billion).

Antiperspirant and Deodorant Market: Overview

Deodorants are alcohol-based sprays that help in fighting body odor and use hops as antimicrobials. Antiperspirants are a subgroup of deodorants. Antiperspirants and deodorants both comprise elements that can regulate sweat and body fragrance carefully. Antiperspirant not only distresses body scent but also reduces moisture secretion by targeting the sweat glands.

The demand for deodorants and antiperspirants is on the rise, particularly among the youth, which is likely to drive the antiperspirant and deodorant market growth in the years ahead. The rapidly growing demand for deodorants and antiperspirants by women is anticipated to further boost the global antiperspirant and deodorant market in the future. Furthermore, it has been witnessed that deodorants are among the topmost product for everyday grooming by women buyers. Superior quality elements, eye-catching designs, and wrapping are some supplementary factors that are projected to further fuel the global antiperspirant and deodorant market over the forecast timeframe.

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The study includes the drivers and restraints of the antiperspirant and deodorant market along with the impact they have on the demand over the forecast period. Additionally, the report includes the study of opportunities and threats to antiperspirant and deodorant market on a global level.

To understand the competitive landscape in the market, an analysis of Porter’s Five Forces model for the antiperspirant and deodorant market has also been included. The study encompasses a market attractiveness analysis, wherein all the segments are benchmarked based on their market size, growth rate, and general attractiveness.

Antiperspirant and Deodorant Market: Segmentation

The study provides a decisive view of the antiperspirant and deodorant market by segmenting the market based on function, ingredient, and region. All the segments have been analyzed based on present and future trends and the market is estimated from 2024 to 2032. .

Based on function, the antiperspirant and deodorant market is categorized into aerosol spray, cream, roll-on, and gel. These products are acknowledged in a different way in different counties. For instance, in European countries, deodorants and antiperspirants are widely used as roll-ons and aerosol sprays. On the other hand, in the U.S., deodorants, and antiperspirants are used as gels and in solid forms.

On the basis of the ingredient, the global deodorant and antiperspirant market includes alcohol, antimicrobials, conditioner and moisturizer, fragrances, paraben and propellants, and others. The alcohol segment is anticipated to gain a significant value share over the forecast time period, owing to the growing need and demand for deodorants and antiperspirants that have a pleasant fragrance, are long-lasting, and have active antibacterial properties.

Antiperspirant and Deodorant Market: Report Scope

Antiperspirant and Deodorant Market: Regional Analysis

The regional segmentation includes the current and forecast demand for North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa with its further divided into major countries, such as the U.S., Germany, France, UK, China, Japan, India, and Brazil. 

North America is expected to be the leading region in the deodorant and antiperspirant market in the forecast timeframe, followed by Europe and the Asia Pacific. The U.S. is a major purchaser of deodorants and antiperspirants. The Asia Pacific region is anticipated to register noteworthy growth in the upcoming years, owing to the rising domestic demand from developing countries, such as China and India.

Antiperspirant and Deodorant Market: Key Players Analysis

The report includes detailed profiles of key players of the global antiperspirant and deodorant market, such as:

• Unilever
• Cavinkare
• Adidas
• Nike
• Procter & Gamble
• Godrej
• Garnier
• Among others

This report segments the global antiperspirant and deodorant market into:

Global Antiperspirant and Deodorant Market: Function Analysis

• Aerosol Spray
• Cream
• Roll-On
• Gel

Global Antiperspirant and Deodorant Market: Ingredient Analysis

• Alcohol
• Antimicrobials
• Conditioner and Moisturizer
• Fragrances
• Paraben and Propellants
• Others

Global Antiperspirant and Deodorant Market: Regional Analysis

• North America
  • The U.S.
• Europe
  • UK
  • France
  • Germany
• Asia Pacific
  • China
  • Japan
  • India
• Latin America
  • Brazil
• Middle East and Africa