Aronia Berries Market Size, Share, Demand, Price, Trends 2030

Aronia Berries Industry Prospective:

The global Aronia berries market size was worth around USD 720 Million in 2022 and is predicted to grow to around USD 1342 Million by 2030 with a compound annual growth rate (CAGR) of roughly 7.3% between 2023 and 2030.

The report analyzes the global Aronia berries market drivers, restraints/challenges, and the effect they have on the demands during the projection period. In addition, the report explores emerging opportunities in the Aronia berries industry.

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Aronia Berries Market: Overview

Aronia berries, also known as Chokeberry, are a kind of berry that has gained popularity over the years mainly due to the several health benefits associated with it. Aronia batteries are known to contain high levels of antioxidants. The Aronia berries market refers to the production, distribution, and sale of Aronia berries and extends to products that are made from them, for instance, juice, jams, and other supplements. As the demand from consumers has grown in the last few years, especially for health food products, the industry has witnessed tremendous growth. During the forecast period, as the awareness rate around the benefits of consuming Aronia berries and derivatives grows, the industry players can expect higher revenue. Although a noteworthy point is that the market is relatively new and hence would require stringent and exhaustive marketing initiatives by the producers or sellers to promote the product.

Key Insights: 

• As per the analysis shared by our research analyst, the global Aronia berries market is estimated to grow annually at a CAGR of around 7.3% over the forecast period (2023-2030)
• In terms of revenue, the global Aronia berries market size was valued at around USD 720 Million in 2022 and is projected to reach USD 1342 Million, by 2030.
• The Aronia berries market is projected to grow at a significant rate due to the growing demand for healthy edible items
• Based on distribution channel segmentation, the supermarket was predicted to show maximum market share in the year 2022
• Based on form segmentation, whole berries were the leading form in 2022
• On the basis of region, North America was the leading revenue generator in 2022

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Aronia Berries Market: Growth Drivers

Growing demand for healthy food products to propel market growth

The global Aronia berries market is anticipated to grow owing to the increasing demand for healthy food products amongst the end-consumers. As they become more health-conscious and look for foods that can provide them with exceptional nutritional benefits and are derived naturally, the demand for Aronia berries is likely to grow multifold during the forecast period. Since these berries are high in antioxidants and are considered a superfood.

Edible items that are generally considered to have exceptionally nutrient density and are beneficial to health owing to the high levels of vitamins, antioxidants, minerals, and other beneficial compounds are called a superfood. In addition to this, the rising diversification in the food & beverages industry is expected to assist the market to get access to a wider range of consumers.

Aronia Berries Market: Restraints

Limited consumer awareness is a major drawback

Aronia berries are significantly lesser-known when compared to other berries that generally tend to have a larger number of consumers in the domestic or international market. Most of the counterparts have undergone intensive research and application which has led to greater adoption of other products like blueberries and strawberries. This means that a limited number of consumers are aware of Aronia berries and their health implications. This acts as a growth restraint that needs to be worked on if the global Aronia berries market size has to gain a higher share.

Aronia Berries Market: Opportunities

Growing expansion of cultivation land to provide growth opportunities

Since Aronia berries are gaining higher acceptance in consumer groups, the F&B sector is pushing for a better rate of Aronia berries production. This in turn works as an encouraging factor for the agricultural production of Aronia berries amongst the producers. In recent years, there has been a steady improvement in the production rate of Aronia berries in Asia, Europe, and North America, which are home to some of the leading economies. This may assist in improving the supply chain in the Aronia berries industry.

Aronia Berries Market: Challenges

Being a seasonal product is a major challenge

Aronia berries are not cultivated year-round and they are only cultivated for a short time annually. This means that these berries are seasonal products which is a major challenge existing in the global Aronia berries industry as F&B providers may have to struggle with berries procurement and storage. Furthermore, the growing competition from alternatives to Aronia berries which already enjoy dominance over a large part of the consumer group is an added limitation.

Aronia Berries Market: Segmentation

The global Aronia berries market is segmented based on form, product type, distribution channel, source, and region.

Based on form, the global market segments are value added products and whole berries. Although both forms of berries have specific applications and enjoy considerable demand from consumers, the industry witnessed the highest growth in the whole berries segment in 2022 since they are more versatile for a range of culinary applications. They can be used in smoothies, baked goods, jams, sauces, and other products. They can either be used and consumed as dried, frozen, or fresh items. Since whole berries have a longer shelf life, they are preferred to value added products. Frozen Aronia berries when stored at 0°F can be consumed over 12 months.

Based on product type, the Aronia berries industry segments are Aronia melanocarpa, Aronia prunifolia, and Aronia arbutifolia.

Based on distribution channel, the global market is divided into supermarkets, hypermarkets, and e-commerce. In 2022, the highest growth was observed in the supermarkets segment followed by hypermarkets and e-commerce. Since the former two types of retailers tend to have a wide range of options to choose from in the food & beverages counters, the consumers are more likely to opt for a product that contains Aronia berries. The e-commerce segment has become an increasingly important distribution channel in the market, particularly in areas that lack the wide availability of Aronia berries in brick-and-mortar settings. On average, the price for Aronia berries ranges from $2 to $3 per pound for frozen berries.

Recent Developments:

• In November 2022, Poppilu, a beverage startup, announced the launch of a new lemonade with Aronia berry as the key ingredient. With this move, the company plans to explore the Midwestern territories along with the underutilized Aronia berry segment. The lemonade is expected to be a powerhouse full of antioxidants and comes in 3 different flavors
• In August 2022, The Berry Company, a UK-based juice brand, launched a new range of juice blends using juniper and Aronia extract. The new additions are Blueberry and Green Tea and are expected to add to the company's rapidly expanding line of exotic juices
• In August 2022, A+ Berrry, a company launched by Changmou Xu and Xiaoqing Xie, announced the results of their research finding aimed at understanding the compounds that contribute to the off-putting taste of Aronia berries

Aronia Berries Market: Report Scope

Aronia Berries Market: Regional Analysis

North America to witness the highest growth

The global Aronia berries market is expected to witness the highest growth in North America mainly due to the growing demand for healthy drinks. The growing number of people undertaking sports activities at either the professional or amateur level has increased over the years which is a major reason for the steady shift in lifestyle habits including the consumption of healthier food and drinks. Currently, the United States is one of the largest producers and consumers of Aronia berries in this region, as the number of farmers and food manufacturers exploring Aronia-based products is growing rapidly. In Europe, the growth is projected to be a result of growing consumption of value-added products like supplements and juices that consist of a wide range of ingredients including Aronia berries. Furthermore, some of the crucial players in the regional market have increased their investment toward higher research on Aronia berries to promote further application.

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Aronia Berries Market: Competitive Analysis

The global Aronia berries market is:

• Cedar Gardens LLC
• Superberries
• Ernst Böcker GmbH & Co KG
• Bellbrook Berry Farm
• Bredabest BV
• Midwest Aronia Association
• GreenField Sp. z o.o.
• Sawmill Hollow Family Farm
• Seabuck Complete Enterprises
• Mountain Fruit Company
• Monavale Blueberries
• Pahls Market
• JBB Distribution LLC
• OPG Medic
• Jiawei Biological Technology Co. Ltd.
• Natures Garden Group
• Cape Fear Botanicals
• Prunus LLC
• TJS Distributors Pty Ltd
• Berrico Food Company BV.

The global Aronia berries market is segmented as follows:

By Form

• Value Added Products
• Whole Berries

By Product Type

• Aronia Melanocarpa
• Aronia Prunifolia
• Aronia Arbutifolia

By Distribution Channel

• Supermarkets
• Hypermarkets
• E-Commerce

By Source

• Conventional
• Organic

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa