Automotive Power Window Market Size, Share, Trends, Growth and Forecast 2032

Automotive Power Window Industry Prospective:

The global automotive power window market size was worth around USD 15.4 billion in 2023 and is predicted to grow to around USD 26.7 billion by 2032 with a compound annual growth rate (CAGR) of roughly 6.3% between 2024 and 2032.

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Automotive Power Window Market: Overview

An automobile's power window is a mechanical window system that allows occupants to manipulate the windows' position by pressing a button. An automobile's power window switch is a control system that makes it easier for the windows to operate. This switch, usually found on the driver's side door, enables users to pull or press to raise or lower the windows. It acts as the entry point to the full power window system's functionality.

The automotive power window market is driven by the increasing automotive sector, rising demand for advanced vehicle features, technological advancements, increasing focus on safety regulations, and the expansion of the EV industry. However, the high cost of advanced power window systems will act as a major restraint for the automotive power window industry over the projected period.

Key Insights

• As per the analysis shared by our research analyst, the global automotive power window market is estimated to grow annually at a CAGR of around 6.3% over the forecast period (2024-2032).
• In terms of revenue, the global automotive power window market size was valued at around USD 15.4 billion in 2023 and is projected to reach USD 26.7 billion by 2032.
• The increasing expansion of the automotive sector is expected to drive the automotive power window market over the forecast period.
• Based on vehicle type, the passenger cars segment is expected to dominate the automotive power window market over the forecast period.
• Based on sales channel, the original equipment manufacturers segment is expected to hold the largest market share over the forecast period.
• Based on region, the Asia Pacific is expected to dominate the market during the forecast period.

Automotive Power Window Market: Growth Drivers

Increasing car production drives market growth

Future car sales are anticipated to increase due to the expanding middle class and rising disposable income. For instance, Japan's car production increased by 1.6% annually to 8.13 million vehicles. Chinese vehicle manufacturing rose 8.0% to 26.47 million units, while U.S. auto production gained 7.5% to 9.4 million units annually. The rise in demand for both passenger and commercial vehicles is the cause of this output increase.

Even the entry-level models of today's cars have power windows. Around the world, automobiles are getting these windows installed. As more car models and new kinds hit the market, there will likely be a much greater need for automobile power windows. As a result, increasing car sales and manufacturing are driving the automotive power window market growth.

Automotive Power Window Market: Restraints

Fluctuation in raw material prices and high cost of maintenance hinders market growth

Automotive power windows are composed of several materials, including composites, rubber, plastic, and aluminum. The prices of raw materials are always changing based on the state of the market economy. Extreme raw material price volatility makes it highly challenging for businesses to maintain competitiveness and guarantee steady profit margins. For instance, since premium aluminum and plastic are the main raw materials used to make window components, the components' prices are closely related to changes in the price of aluminum globally. Therefore, it is difficult for component manufacturers to provide window components for vehicles at a competitive price and excellent quality when raw material prices fluctuate.

Furthermore, the battery, switch, motor, actuators, regulator, and gears are among the many parts that make up car-powered windows. Regular maintenance is necessary for these components to avoid failure and extend their service life, which raises maintenance expenses even further. As a result, elements, including fluctuating raw material prices and ongoing maintenance expenses, are anticipated to impede the automotive power window industry expansion.

Automotive Power Window Market: Opportunities

The rising adoption of anti-pinch power window system offers a lucrative opportunity for market growth

A safety component of the car power window system is the anti-pinch system, which detects obstructions in the way of winding up the window and stops the glass from going any higher. This keeps the occupants from dying during winding up. Demand for safer and more secure vehicles with unique features like anti-pinch power windows has increased as a result of worries about safe travel.

For instance, the National Highway Traffic Safety Administration reports that around 500 persons sustain scratches, fractures, wounds, and sprains from power window incidents, and that window strangulations account for approximately 1.5% of child fatalities in auto accidents in the United States. Therefore, several nations have mandated the installation of these safety elements to reduce the number of accidents of this nature. Among the nations that need an anti-pinch power window are the United States, the United Kingdom, Norway, Germany, France, and Italy. Prominent automakers are also including anti-pinch power window systems in their more recent models as a result of the market's increased need for safety features. Thus, the growing use of the anti-pinch power window system is anticipated to present profitable expansion prospects for the automotive power window market participants.

Automotive Power Window Market: Challenges

Dependence on vehicle production trends poses a major challenge to market expansion

Due to the widespread use of power windows in passenger cars, this market sector significantly influences the demand for power windows. The market grows as a direct result of the rise in passenger automobile production. Despite being less prevalent in entry-level commercial vehicle models, power windows are becoming more popular in higher-end versions. Reduced demand for power window systems may result from a drop in car production brought on by economic downturns or other causes. Therefore, the dependence on vehicle production trends poses a major challenge for the automotive power window industry expansion.

Automotive Power Window Market: Report Scope

Automotive Power Window Market: Segmentation

The global automotive power window industry is segmented based on vehicle type, sales channel, and region.

Based on the vehicle type, the global automotive power window market is segmented into passenger cars, light commercial vehicles and heavy commercial vehicles. The passenger cars segment is expected to dominate the market over the forecast period. The need for power window systems is directly increased by the ongoing rise in passenger car production, especially in developing nations like China and India. Additionally, the industry is growing in developed nations as new cars with power windows replace older models.

Based on the sales channel, the global automotive power window industry is bifurcated into aftermarket and original equipment manufacturers. The original equipment manufacturers segment is expected to hold the largest market share over the forecast period. OEMs have a steady need for power window systems due to the ongoing rise in global auto manufacturing, particularly in emerging nations. The need for energy-efficient power window technology is increased by the growth in the manufacturing of electric and hybrid vehicles.

Automotive Power Window Market: Regional Analysis

Asia Pacific dominates the market over the projected period

The Asia Pacific is expected to dominate the global automotive power window market. The industry's regional expansion can be ascribed to the rising acceptance of electric vehicles. Government subsidies and growing awareness of environmental sustainability have driven the manufacturing of EVs, which often employ innovative power window technology, higher. For instance, the India Brand Equity Foundation reports that sales of electric cars in India jumped by 20.88% to 1.39 million units in May 2024. Rising urbanism and discretionary incomes are also pushing up car sales in developing countries, including Thailand, Indonesia, and India, particularly for passenger vehicles with power windows.

Automotive Power Window Market: Competitive Analysis

The global automotive power window market is dominated by players like:

• Aisin Corporation
• Grupo Antolin
• Brose Fahrzeugteile SE & Co. KG
• Denso Corporation
• HI-LEX Corporation
• Inteva Products
• LLC Corporation
• Johnan Manufacturing Inc
• Magna International Inc
• Robert Bosch GmbH
• Valeo Group

The global automotive power window market is segmented as follows:

By Vehicle Type

• Passenger Cars
• Light Commercial Vehicles
• Heavy Commercial Vehicles

By Sales Channel

• Aftermarket
• Original Equipment Manufacturers

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa