Baby Care Product Market Size, Share, Growth Report 2032

Industry Prospective:

The global baby care product market Size was nearly USD 19.2 billion in 2021 and is projected to reach the value of USD 26.8 billion by 2028, with a compound annual growth rate (CAGR) of about 4.8 percent over the forecast period. The report analyzes the baby care product market’s drivers, restraints/challenges, and the effect they have on the demands during the forecast period. In addition, the report explores different opportunities in the baby care product market.

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Baby Care Product Market: Overview

Baby care products are designed to be mild and non-irritating, or they include compounds that have these qualities. Soap, shampoos, powders, creams & lotions, infant oils, toiletries, and many more are the baby care items that are easily available in the market. The primary goal of these items is to keep the infant comfortable and clean. In addition to this, the use of infant care products is growing increasingly popular throughout the world as it simplifies and eases the lives of parents.

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COVID-19 Impact:

The market was negatively affected by COVID-19. Because of the lockdown and limitations, manufacturing firms and plants were forced to close. Supply chain and transportation interruptions added to the market's difficulties. In other words, disturbances in the value chain, including trade & logistics, raw materials supply, personnel losses, and unpredictable customer demand, caused a pushback in the business. Industry closures lowered supply and disrupted supply chains making it impossible to fulfill increased demand, derailing the market's growth pace even more. Due to the growing prevalence of online and e-commerce platforms, e-commerce sales increased when some relaxation was granted.

Baby Care Product Market: Growth Drivers

An increase in demand for skin care products is projected to foster the market growth

In the initial stages, pollution, the internal & external environment, and hygiene are all key elements affecting a baby's skin. This can cause rashes, allergies, and, in some cases, long-term health problems. As a result, the public's understanding of how to properly care for a baby's skin has grown tremendously. As newborns' skin is so delicate, it requires special attention and sustenance. As a result, developers of baby care products are concentrating on developing skin-nourishing body lotions and powders that will help to alleviate discomfort caused by a variety of circumstances.

Additionally, firms are concentrating on providing diapers that do not cause rashes in newborns despite being used for extended periods. Thus, with the growing demand for skin care products, significant growth in the market is been witnessed. Moreover, the increase in birth rate, easy availability of products on e-commerce platforms, the busy lifestyle of parents, and the rise in disposable income in emerging countries are also some of the key aspects that are flourishing the market growth.

Baby Care Product Market: Restraints

Safety concerns associated with baby care products may impede the growth of the market

Whenever it pertains to baby care products, the most important consideration is safety. Chemicals in powders, lotions, baby shampoos, baby wipes, and ointments can harm infants. Chemicals are easily absorbed in their skin since young skin is much more permeable than grownups. Furthermore, the consumption of these products by newborns is a serious problem since it might harm the bodies of infants. Many parents are attempting to minimize the usage of baby care products as a result of these issues, stifling the expansion of the global baby care products market.

Global Baby Care Product Market: Report Scope:

Baby Care Product Market: Opportunities

Increasing advancement in technology is likely to fuel the market growth during the forecast period

The market value is increasing as a result of rising technical developments in manufacturing technologies. The market has a promising future due to a rising number of technical developments aimed at reducing production costs and waste. In addition, an increase in launch of new and innovative products would boost the market's growth rate. Additionally, manufacturers are increasingly using organic ingredients in the development of baby care products that are beneficial to newborns' physical & mental development, and also increasing their investment in promotional campaigns and advertisements to raise brand awareness, which will help to drive the growth of the market during the forecast period.

Baby Care Product Market: Challenges.

Lack of awareness regarding hygiene in underdeveloped countries may be a major challenge for the market growth

In low and middle-income countries, people are less aware of infant hygiene and thus do not spend much on baby skincare or hair care products. In addition to this, there is limited availability of infrastructure facilities in underdeveloped countries which holds back the expansion of the market. All these factors coupled with offering customers high-quality goods at reasonable rates, stringent regulatory bodies, and requirement of heavy investment in R&D of the products may act as major challenges for the market growth.

Baby Care Product Market: Segmentation

The global baby care product market is divided based on product type, distribution channel, and region.

Based on the product type, the global market is bifurcated into fragrances, baby toiletries, baby hair care, baby skin care, and baby food & beverages. Toiletries and nappy rash treatment emerged as the leading segments, owing to their use in preventing rashes and redness on the baby skin as well as the adverse effect of diarrhea on the baby skin. In addition, rising awareness about eco-friendly and biodegradable products among the consumers and the industry players is likely to accelerate the demand for baby care products in the coming years. Growing awareness pertaining to hygiene baby care products among both the product manufacturers and the consumers along with favorable government regulations encouraging the use of these hygiene products is anticipated to enlarge the market scope. 

The distribution channel segment is categorized into online, specialty stores, pharmacies & drugstores, hypermarkets & supermarkets, and others.

Recent Developments

• In February 2020, The Himalaya Drug Company, India's top native health brand, introduced a 'Gentle Baby Laundry Wash' designed specifically for baby clothing.
• In September 2021, Unilever and Walmart join up to create a multicultural baby product.

Baby Care Product Market: Regional Landscape

Asia Pacific is expected to dominate the market for a baby care product

Region-wise, the Asia Pacific region is predicted to hold the largest share in the global baby care product market with India and China being the major shareholders during the forecast period. This is primarily due to an increase in demand for skincare products, a rise in birth rate, and an increase in disposable income. The market in North America is estimated to grow at a healthy rate owing to a rise in sales of baby care products through online distribution channels, an increasing number of brands, and growing concerns of parents for baby’s well-being and health. Europe is also estimated to grow at a significant growth rate.

Baby Care Product Market: Competitive Landscape

 some of the major players operating in the global baby care product market.

• The Himalaya Drug Company
• Honasa Consumer Pvt. Ltd.
• Kimberly-Clark (KCWW)
• Procter & Gamble (P&G)
• Unilever
• California Baby
• Beiersdorf
• Sebapharma GmbH & Co. KG
• Citta World

The global baby care product market is segmented as follows:

By Product Type

• Fragrances
• Baby Toiletries
• Baby Hair Care
• Baby Skin Care
• Baby Food & Beverages

By Distribution Channel

• Online
• Specialty Store
• Pharmacy & Drugstores
• Hypermarket & Supermarket
• Others

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa