Bath Salts Market Size, Share, Trends, Growth 2030

Bath Salts Industry Prospective:

The global bath salts market size was worth around USD 2.5 Billion in 2022 and is predicted to grow to around USD 3.3 Billion by 2030 with a compound annual growth rate (CAGR) of roughly 3.5% between 2023 and 2030.

The report analyzes the global bath salts market’s drivers, restraints/challenges, and the effect they have on the demands during the projection period. In addition, the report explores emerging opportunities in the bath salts industry.

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Bath Salts Market: Overview

Minerals that are soluble in water are known as bath salts, and they are added to the water when taking a bath. They are widely recommended for regular usage by medical specialists and are widely recognized to be effective in treating a variety of diseases. They help to improve blood circulation, reduce skin problems, and do many other things. The potassium, magnesium, and calcium in bath salts help the body heal from a variety of diseases. They help the skin seem younger and more radiant while also detoxifying and purifying the skin, removing all dead skin cells from the skin.

Key Insights

• As per the analysis shared by our research analyst, the global bath salts market is estimated to grow annually at a CAGR of around 3.5% over the forecast period (2023-2030).
• In terms of revenue, the global bath salts market size was valued at around USD 2.5 billion in 2022 and is projected to reach USD 3.3 billion, by 2030.
• The primary drivers driving the growth of the bath salts market include increased expenditure on skin care products, rising skin concerns among the population, and rising levels of stress among the working population.
• Based on the product, the Himalayan bath salt is expected to dominate the market during the forecast period.
• Based on the form, the granular salt form is expected to hold the largest revenue share during the forecast period.
• Based on the application, the therapeutic segment is expected to grow at the highest CAGR over the forecast period.
• Based on region, the Asia Pacific is expected to hold the largest revenue share during the forecast period.

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Bath Salts Market: Growth Drivers

Increasing skin concerns among the population drive the market growth

The fourth most prevalent reason for human disease is skin problems. The public has adopted bath salts quickly as a result of rising health consciousness. Bath salts are used to treat eczema, psoriasis, and contact dermatitis-related skin inflammation and irritation. Mineral salts that have been crushed are added to bath water to improve skin tone and texture and to increase blood flow. Bath salts include a variety of minerals, including calcium, magnesium, and potassium, which aid in skin cleansing, serve as transporters for cosmetic ingredients, and promote relaxation when soaking.

It also helps to relax muscles and detoxify the body. Glycerin, a lubricant, emollient, and humectant, is an ingredient found in several bath salts. Also, health-conscious customers use bath salts since they are less expensive than spa treatments and have no side effects, which is anticipated to accelerate global bath salts market revenue growth.

Bath Salts Market: Restraints

Substitutes of bath salt act as a major restraint for the market growth                         

Several products, including sea salt, magnesium flakes, mustard powder, table salt, baking soda, vinegar, bentonite clay, and others, have some of the same properties as bath salts. Similar to Epsom salts, sea salts also have cleaning and exfoliating qualities. Table salt also offers many of the same health advantages as sea salt and Epsom salt. These substitutes encourage skin restoration by enhancing hydration and relaxing irritations in addition to imitating the qualities of bath salts. Nevertheless, the fact that these products are more widely available, less costly, and have fewer adverse effects than bath salts is anticipated to restrain the bath salts industry revenue growth during the projection period.

Bath Salts Market: Opportunities

The growing focus on gardening coupled with the rising focus on organic fertilizer provides a lucrative opportunity

The growing focus on gardening coupled with the rising focus on organic fertilizer is expected to provide a lucrative opportunity for the growth of the global bath salts market during the forecast period. Epsom salt use in the garden is not a recent custom; because of its crucial function in plant growth, it has long been a preferred fertilizer or pesticide for many gardeners. It contributes most to ideas of sustainable living and organic gardening. These salts can meet a range of demands in organic farming. It has fewer adverse effects and is highly cost-effective.

Bath Salts Market: Challenges

Adverse effects on the body and brain pose a major challenge

Bath salts are frequently used by people to elicit emotions and physical reactions that are similar to those brought on by drugs like MDMA, cocaine, amphetamines, and other stimulants. These synthetic drugs can, however, have much more damaging effects on the body and brain due to the lack of regulation in their production. Thus, acting as a major challenge for the bath salts industry growth during the projected period.

Bath Salts Market: Segmentation

The global bath salts industry is segmented based on product, form, application, and region.

Based on the product, the global market is bifurcated into Bolivian salt, dead sea salt, Epsom salt, Himalayan bath salt, and others. The Himalayan bath salt is expected to dominate the market during the forecast period. The growth in the segment is attributed to the expanding usage of these salts in many applications to reduce blood pressure, enhance blood flow, and maintain pH levels. As the ionic salt solution aids in the removal of toxins from the skin and tissues, Himalayan salt has a strong detoxifying effect.

The salt hydrates and cools the skin by penetrating deep within. Also, it encourages improved skin hydration, which aids in the recovery and relief of skin disorders including psoriasis, eczema, and acne. Blisters and bug bites are also less likely as a result. Besides, the Bolivian salt is expected to grow at the highest CAGR over the forecast period. Bolivian salt can aid in the relief of severe skin issues and soothes the skin, making it seem and feel smoother.

For usage in bath salts and other personal care products meant to maintain healthy muscles, stimulate relaxation, and increase flexibility, Bolivian Salt's mineral content is preferable to sea salt. Bolivian salt is the perfect ingredient for body exfoliation treatments since it helps to balance the skin and eliminate pollutants.

Based on the form, the global bath salts industry is segmented into powder, granular, coarse, and others. The granular salt form is expected to hold the largest revenue share during the forecast period. The growth in the segment is attributed to the growing need for tracing sodium minerals. Granular salts are frequently used as medicines, particularly to ease physical aches including cramping and discomfort. Granular salt, which can be recognized from bath salt and includes a range of minerals, is also utilized in fertilizers.

Based on the application, the global bath salts market is segmented into therapeutic, aromatherapy, home care & bath care, fertilizer, and others. The therapeutic segment is expected to grow at the highest CAGR over the forecast period.

Epsom salt is a mineral substance that serves several functions in health and medicine. It is used as a soaking solution to assist reduce discomfort from soreness, muscular pains, sprains, bruises, and other conditions, in addition to being used orally for occasional constipation. Dead Sea salt has medicinal uses that include relaxation, muscular soreness relief, and the treatment of several skin disorders. The salts are useful in the treatment of rheumatic conditions such as osteoarthritis of the knee, ankylosing spondylitis, and others.

On the other hand, the fertilizer segment is expected to flourish over the forecast period owing to the use of these salts in gardening and organic farming. Epsom salt plays the finest role in the ideas of "green life" and organic gardening since it is utilized as a fertilizer in the growth of plants. It has fewer negative effects, is extremely cost-effective, and is accessible to all levels of gardeners. Plants also readily accept it. Thus, driving the segment growth over the forecast period.

Recent Developments:

• In January 2021, the Life's Better with Bubbles ATL campaign received funding from Unilever (Radox) total of $7.17 million. Radox has updated approximately 80 of its goods with this campaign, giving them all a fresh new design. A few of the products introduced by the company include RADOX Antibac Handgels, RADOX Muscle Soak Bath Salts, RADOX Relaxing Lavender, RADOX Soothing Chamomile bath bombs, RADOX Muscle Restoration Epsom Salts with Eucalyptus & Lemongrass, and RADOX Crystal Calm Himalayan Salts with Jasmine & Hibiscus. This investment is intended to persuade more individuals to take advantage of the health advantages of taking a peaceful bath in a Radox tub.
• In January 2021, a leading producer of natural beauty and personal care ("BPC") products, Smith & Vandiver Corporation ("SV Labs" or the "Company") has been acquired by San Francisco Equity Partners ("SFEP"), a private equity firm that focuses exclusively on partnering with growth-oriented businesses in the consumer sector.

Bath Salts Market Report Scope:

Bath Salts Market: Regional Analysis

The Asia Pacific is expected to hold the largest revenue share during the forecast period

The Asia Pacific region is expected to hold the largest market share over the forecast period. The bath salts industry's rapid expansion is attributable to the existence of more and more significant market players, like Bathclin Corporation, Kao Corporation, and others. Bath salt use has increased in nations with the rising incidence of mental disorders, such as China and India.

The great majority of individuals in India suffer from mental diseases, which can range from mild conditions like melancholy and anxiety to severe ones like schizophrenia. More than 14% of Indians, according to research from 2019, struggle with mental illnesses. The rising demand for bath salts to reduce pain and swelling, muscular soreness, and depression risk is expected to drive market growth in the region.

North America is expected to grow significantly over the forecast period due to the increased use of bath salts like Epsom salts in agriculture. Also, booming agricultural sectors in nations like the U.S. and Canada have resulted in increased demand for Epsom salt or magnesium sulfate.

The entire amount of agricultural land in the United States is estimated to be over 895 million acres as of 2021. Epsom salts encourage the growth of bushier, more flower-producing plants, raise the level of chlorophyll, and fight against insect infestations. Also, it is anticipated that there would be a rise in demand for bath salts to improve mood, relieve tension, and reduce anxiety among Americans who are employed. In a study conducted in January 2021, 23% of adult Americans said they were under more mental stress than they had been the month before. Thus, the growing agriculture sector and the prevalence of stress conditions in the region flourish the market growth.

Bath Salts Market: Competitive Analysis

The global bath salts market is dominated by players like:

• BATHCLIN CORPORATION
• L'OCCITANE EN PROVENCE
• Borghese
• Watsons
• Shiseido Co. Ltd.
• Kneipp.
• STENDERS
• Soothing Touch.
• PDC Brands
• Westlab
• Street Bargains Limited
• Cornish Sea Salt
• SALTS & CO
• KAO CORPORATION
• Dadakarides S.A.
• Kneipp

The global bath salts market is segmented as follows:

By Product

• Bolivian Salt
• Dead Sea Salt
• Epsom Salt
• Himalayan Bath Salt
• Others

By Form

• Powder
• Granular
• Coarse
• Others

By Application

• Therapeutic
• Aromatherapy
• Home Care & Bath Care
• Fertilizer
• Others

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa