Breakfast Cereals Market Trend, Share, Growth, Size and Forecast 2032

The global Breakfast Cereals market size accrued earnings worth approximately USD 60.82 Billion in 2023 and is predicted to gain revenue of about USD 102.14 Billion by 2032, is set to record a CAGR of nearly 5.93% over the period from 2024 to 2032.

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Breakfast Cereals Market Overview

Breakfast cereals are produced from processed grains and can be consumed dry, hot or cold form. For thousands of years, many traditional cultures ate cereals in the form of porridge. Traditionally, these were whole or ground grains that were soaked in water and allowed to ferment. Dr. James Caleb Jackson created the world’s first breakfast cereal in 1863. It was a whole wheat flour and water breakfast cereal. Kellogg Co. introduced the first patented breakfast cereal in the form of cornflakes in 1895. Breakfast cereals are considered as a healthier alternative for the traditional breakfast items like white bread, spreads or meat-based dishes.

The study examines the factors that drive and limit the breakfast cereals market, as well as their impact on demand during the forecast period. The paper also examines the potential present in the global breakfast cereals market.

Breakfast Cereals Market Growth Analysis

With rising awareness about health concerns and also the importance of the healthy breakfast has fueled the demand for the breakfast cereals across the globe. Nutritional breakfast like breakfast cereals is being highly recommended for physical activeness, lower risk of chronic diseases, balanced levels of insulin and cholesterol, improved memory, and other health benefits. This drives the market as there is an increase in health problems globally. Breakfast cereals are hassle-free to make due to which they are preferred by the working population. The increase in a number of supermarkets, hypermarkets, and convenience stores worldwide is also seen to catalyze the growth of the global breakfast cereals market. There is a limited supply of palm oil which is an important ingredient in the preparation of breakfast cereals. This hampers the production of breakfast cereals which affects the growth of the market. In some of the developed countries, population opts for wholesome and healthier breakfast over breakfast cereals, which affects the growth of the market.

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The report provides company market share analysis in order to give a broader overview of the key players in the market. In addition, the report also covers key strategic developments of the market including acquisitions & mergers, new product launch, agreements, partnerships, collaborations & joint ventures, research & development, global and regional expansion of major participants involved in the market.

Breakfast Cereals Market: Report Scope

Breakfast Cereals Market Segmentation Analysis

The ingredient type segment is bifurcated into wheat, rice, oat, corn, and barley. Rice and wheat breakfast cereal ingredients are expected to account for a major share in terms of the value of the total breakfast cereal ingredients market. The steady increase in demand for quick, yet healthy products is projected to increase the value of these ingredients.

On the basis of product type, the breakfast cereals market is divided into hot cereals and ready-to-eat cereals. Ready-to-eat cereals held approximately 69% of the global revenue share in 2023. Ready-to-eat products consist of bars, cornflakes, cookies & biscuits and others. Due to rise in demand for on-to-go meal options, there is an increase in consumption of ready-to-eat cereals. There is also increase in adoption of ready-to-eat cereals among kids due to its attractive packaging and improved tastes. Hot cereals are expected to account for the fastest growing segment during the forecast period. This is due to the rise in adoption of a nutritious meal in breakfast which spur the demand for multi-grain cereals including grains, seeds, and beans.

Based on distribution channel, the market is segmented into convenience stores, hypermarkets and supermarkets, online channel and others. In 2023, hypermarkets and supermarkets dominated the market by accounting over 53% of the overall market revenue and are expected to dominate it in the forecast period. The number of supermarkets and hypermarket are increasing rapidly across the globe. The online channel is expected to emerge as a prominent distribution channel due to the widespread adoption of internet and mobile phones.

Breakfast Cereals Market Regional Analysis

The Asia Pacific is projected to continue its supremacy, in global breakfast cereals market, which will be followed by North America in the forthcoming years. The increasing awareness about the benefits of the breakfast cereals for health has driven the market in the Asia Pacific region.

The report also includes detailed profiles of end players such as

• Nestlé
• Mead Johnson & Company LLC.
• The Kraft Heinz Company
• Danone S.A.
• Beingmate Group Co. Ltd.
• CAMPBELL SOUP COMPANY.
• Abbott
• Arla Foods amba
• ORHEI-VIT
• Freed Foods Inc.
• Holle baby food AG
• Nature's One
• D. Sign Softech Private Limited
• Hain Celestial
• Dana Dairy
• FrieslandCampina
• HIPP
• Organix Brands Limited
• NANNYcare Ltd.
• among other

This report segments the global breakfast cereals market as follows:

By Ingredient Type Segments

• Wheat
• Rice
• Oat
• Corn
• Barley

By Product Type Segments

• Hot Cereals
• Ready-to-Eat Cereals

By Distribution Channel Segments

• Convenience Stores
• Hypermarkets & Supermarkets
• Online Channel
• Others (Sundries, Pharmaceutical general stores, etc.)

By Regional Segments

• North America
  • The U.S.
• Europe
  • UK
  • France
  • Germany
• Asia Pacific
  • China
  • Japan
  • India
• Latin America
  • Brazil
• Middle East and Africa