Bridal Gowns Market Size, Share, Growth Report 2032

Industry Prospective:

The global bridal gowns market size was worth around USD 44.2 billion in 2022 and is predicted to grow to around USD 73.2 billion by 2030 with a compound annual growth rate (CAGR) of roughly 6.5% between 2023 and 2030. The report analyzes the global bridal gowns market’s drivers, restraints/challenges, and the effect they have on the demands during the projection period. In addition, the report explores emerging opportunities in the bridal gowns industry. 

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Bridal Gowns Market: Overview

The bridal gowns market refers to the industry that caters to the production, distribution, and sale of wedding dresses or bridal gowns. Bridal gowns are specialized garments designed for brides to wear on their wedding day. They are typically made with high-quality fabrics and feature intricate detailing, embellishments, and designs.

The bridal gown market encompasses various elements, including designers, manufacturers, retailers, and consumers. Designers create and innovate wedding dress designs, taking into account current fashion trends, cultural influences, and individual preferences. Manufacturers produce bridal gowns based on these designs, employing skilled craftsmen and utilizing advanced sewing techniques.

Retailers, such as bridal boutiques, wedding dress salons, or online platforms, offer a wide range of bridal gowns for purchase or rental. The market is driven by the demand for wedding dresses by brides-to-be who are preparing for their weddings.

Factors such as personal style, cultural traditions, and budget influence the choices brides make when selecting their bridal gowns. Additionally, the market is influenced by societal trends, such as changes in wedding fashion, evolving wedding themes, and increasing emphasis on sustainable & ethically produced wedding dresses.

Key Insights

• As per the analysis shared by our research analyst, the global bridal gowns market is estimated to grow annually at a CAGR of around 6.5% over the forecast period (2023-2030).
• In terms of revenue, the global bridal gowns market size was valued at around USD 44.2 billion in 2022 and is projected to reach USD 73.2 billion, by 2030.
• The rising trend of weddings and marriages is expected to drive the growth of the bridal gown market over the forecast period.
• Based on the style, the ball gown segment is expected to capture the largest market share over the forecast period.
• Based on the material, the georgette segment is expected to grow at a rapid rate over the forecast period.
• Based on region, the Asia Pacific is expected to capture the largest market share over the forecast period.

Bridal Gowns Market: Growth Drivers

Growing trends in weddings and marriages drive the market growth

The number of weddings and marriage rates directly impact the demand for bridal gowns. Cultural and societal norms, as well as changing trends in marriage preferences, contribute to the global bridal gown market's growth. Factors such as an increase in the number of weddings, destination weddings, and unique wedding themes drive the demand for bridal gowns.

For instance, according to secondary analysis, in India, about 30,000 wedding take place per day, over 9,00000 per month, and more than 10 million per year. This wedding and marriage trend is expected to grow further, in turn, drive the growth of the market over the forecast period.

Bridal Gowns Market: Restraints

Competition and price sensitivity are expected to hamper the market                        

The bridal gown industry is highly competitive, with numerous designers, brands, and retailers vying for customers. Price sensitivity among consumers can be a restraint, as brides may have budget constraints or be unwilling to spend a significant portion of their wedding budget on a gown. The presence of lower-priced alternatives, such as off-the-rack or rental options, can also impact the demand for higher-priced bridal gowns.

Bridal Gowns Market: Opportunities

Retail and e-commerce trends offer an attractive opportunity

Changes in retail and e-commerce landscapes influence the bridal gown market. The growth of online shopping and e-commerce platforms has made bridal gowns more accessible to a wider audience. Brides now have the option to browse and purchase gowns from online retailers, while brick-and-mortar bridal boutiques offer personalized experiences and expert assistance.

For instance, as per the research team, global retail e-commerce sales were estimated to be at USD 5.2 trillion in 2021. By 2026, this amount is expected to have increased by 56%, totaling roughly USD 8.1 trillion.

Moreover, internet sales are expected to make up about half of China's retail sales in 2022, making it the largest e-commerce market in the entire globe. The second-highest percentage of retail transactions conducted online is in the United Kingdom (36%) and is followed by South Korea (32%) and Denmark (20%).

The emerging e-commerce markets in 2022 will be concentrated in Asia. Based on online sales, the Philippines and India have the fastest-growing e-commerce markets, with e-commerce sales expected to rise by more than 25% in both countries. Thus, the aforementioned facts provide a potential opportunity for the bridal gown industry growth over the forecast period.

Bridal Gowns Market: Challenges

Seasonality and wedding trends might be a challenge for the market expansion

The bridal gown market is influenced by wedding seasonality, which can result in fluctuations in demand throughout the year. Wedding trends, such as specific themes or preferences for casual or non-traditional weddings, can also impact the demand for certain types of bridal gowns. Sudden shifts in wedding trends can create challenges for designers and manufacturers to adapt quickly to changing consumer preferences. Thus, this is expected to pose a major challenge for the market growth over the forecast period.

Bridal Gowns Market: Segmentation

The global bridal gowns industry is segmented based on style, material, end user, distribution channel, and region.

Based on the style, the global market is bifurcated into ball gowns, mermaid style dresses, trumpet dresses, the A-line dresses, sheath wedding dresses, tea-length wedding dresses, and others. The ball gown segment is expected to capture the largest market share over the forecast period. The growth of the segment is ascribed to its style & design and versatility. The style & design of ball gowns is characterized by their full skirts and fitted bodices. They typically have a defined waistline and a voluminous skirt that creates a dramatic and princess-like silhouette.

The style is often associated with grand and formal weddings, as well as traditional or fairytale-inspired themes. Ball gowns exude elegance and provide a sense of glamour and romance. Besides, ball gowns offer versatility in terms of fabric choices and embellishments. They can be designed with various fabrics such as satin, tulle, organza, or lace. Embellishments like beading, embroidery, sequins, or appliques can be added to enhance the overall look. The versatility of ball gowns allows designers to create unique and personalized designs while maintaining the classic ball gown silhouette. Thereby, driving the segmental growth over the forecast period.

Based on the material, the global bridal gowns industry is bifurcated into satin, georgette, chiffon, lace, and others. The georgette segment is expected to grow at a rapid rate over the forecast period. Georgette fabric is made from silk or synthetic fibers like polyester. It has a slightly rough texture and a crepe-like appearance. Georgette is known for its lightweight and breathable nature, making it a popular choice for flowing garments like gowns. The fabric has a graceful drape and creates an ethereal and feminine look, which in turn, drives the segment growth.

Based on end user, the bridal gowns market is divided into residential and commercial.

Based on the distribution channel, the market is segmented into online and offline.

Recent Developments:

• In May 2022, Anomalie, a maker of unique wedding dresses, sold its asset to David Bridal. David's Bridal has been a pioneer in this field and shares Anomalie's objective of giving each bride a unique experience.
• In January 2023, the nation's top provider of wedding and special event attire, David's Bridal, presents The New Luxury, their newest spring 2023 collection. With designs for every bride and all price ranges, the collection is specifically chosen to honor brides who are redefining what luxury means to them. All five of the retailer's exclusive designer labels are included in the New Luxury collection, which features enlarged designs and exceptional creativity and costs between $199 and $2,000.

Bridal Gowns Market: Report Scope

Bridal Gowns Market: Regional Analysis

The Asia Pacific is expected to dominate the market during the forecast period

The Asia Pacific region is one of the largest and fastest-growing markets for bridal gowns. Factors such as a rising middle class, increasing disposable income, and changing cultural norms have contributed to the growth of the regional bridal gown market. The region's large population and high number of weddings annually further drive the demand for bridal gowns. The countries like China and India dominate the bridal gown market in the Asia Pacific region, there is increasing growth potential in emerging markets such as Southeast Asia.

These markets are witnessing rapid urbanization, changing consumer preferences, and rising demand for Western-style weddings, driving the demand for bridal gowns. Moreover, the growing awareness and preference for sustainable and ethically produced bridal gowns in the Asia Pacific region. Brides are increasingly seeking eco-friendly fabrics, fair trade practices, and socially responsible manufacturing processes when selecting their wedding dresses. Thus, the aforementioned facts support the market expansion in the region.

North America is expected to capture a significant market share over the forecast period. The region, comprising the United States and Canada, is a mature and well-established market for bridal gowns. The region has a large population and a high number of weddings annually, contributing to the demand for bridal gowns. The market has been experiencing steady growth, driven by factors such as rising disposable income, changing wedding trends, and the desire for personalized and unique wedding experiences. North America has a strong presence of renowned bridal gown designers and boutique retailers. These designers and boutiques showcase their collections at bridal fashion weeks and events, influencing the trends and styles in the market. Brides often seek out well-known designers or visit upscale bridal boutiques for their gown selections, emphasizing quality, craftsmanship, and exclusivity.

Bridal Gowns Market: Competitive Analysis

The global bridal gowns market is dominated by players like:

• JLM Couture Inc.
• Elie Saab
• Justin Alexander Inc.
• V.E.W. Ltd.
• Louis Vuitton
• Kleinfeld Bridal Corp.
• Harrods Limited
• Moonlight Bridal Design Inc.
• Maggie Sottero Designs L.L.C.
• Pronovias Fashion Group
• Rosa Clara
• De La Cierva Y Nicolas
• CUT S.r.l
• Pronuptia de Paris SA.
• Yumi Katsura International Co. Ltd.
• Zuhair Murad
• Alfred Angelo Inc.
• Watters
• Madeline Gardner
• Sincerity Bridal
• Sophia Tolli
• Temperley London
• Monique Lhuillier
• Macy's Inc.
• Helen Rodrigues
• Paloma Blanca
• Naeem Khan
• Vera Wang
• Theia Couture
• Winnie Couture
• and David's Bridal Inc. among others.

The global bridal gowns market is segmented as follows:

By Style

• Ball Gown
• Mermaid Style Dresses
• Trumpet Dresses
• The A-line Dress
• Sheath Wedding Dresses
• Tea-length Wedding Dresses
• Others

By Material

• Satin
• Georgette
• Chiffon
• Lace
• Others

By End User

• Residential
• Commercial

By Distribution Channel

• Online
• Offline

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of The Middle East & Africa