Brown Rice Market Size, Share, Trends, Growth 2030

Brown Rice Industry Prospective:

The global brown rice market size was worth around USD 9.9 Billion in 2022 and is predicted to grow to around USD 14.9 Billion by 2030 with a compound annual growth rate (CAGR) of roughly 5.2% between 2023 and 2030.

The report analyzes the global brown rice market’s drivers, restraints/challenges, and the effect they have on the demands during the projection period. In addition, the report explores emerging opportunities in the brown rice market.

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Brown Rice Market: Overview

Brown rice is similar to white rice type with an intact bran layer and cereal germ. It is an edible whole grain with only the outer hull removed. Usually, it is preferred over white rice grain due to its richness in fiber, vitamins, selenium, phosphorous, and magnesium. Rice is one of the major staple foods consumed across the globe by more than half of the world’s population. The rising number of diabetic and obese patients will increase product consumption. With its high nutritional value, it is considered a healthy diet for growing babies and toddlers. There has been growth in fitness-conscious consumers. Most of the rice is consumed and produced in Asia and Central-Asian countries like India, Pakistan, and Thailand. Due to the high export of rice to other countries, the current share in global rice consumption of these countries is slightly lesser than the total production.

Key Insights

• As per the analysis shared by our research analyst, the global brown rice market is estimated to grow annually at a CAGR of around 5.2% over the forecast period (2023-2030).
• In terms of revenue, the global brown rice market size was valued at around USD 9.9 billion in 2022 and is projected to reach USD 14.9 billion, by 2030.
• The brown rice market is projected to expand at a higher pace compared to the white rice market, due to shifting preference towards healthy eating habits and nutrients provided by brown rice making it a preferred choice for many health-conscious customers.
• Based on nature, the organic segment is growing at the highest CAGR during the forecast period.
• Based on the length, the long-grain brown rice segment is expected to dominate the market throughout the forecast period.
• Based on the type, the brown basmati rice segment is expected to hold the largest market share during the forecast period.
• Based on region, the Asia Pacific is expected to dominate the market during the forecast period.

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Brown Rice Market: Growth Drivers

Increasing consumer awareness of prebiotics and gut health drives the market growth

The brown rice industry is being pushed by rising demand for high-fiber foods that help treat several chronic conditions and enhance gut health. B1, B3, and B6 vitamins, phosphorus, manganese, and iron are all present in this product. Large producers have made investments in these rice products and are reaping the rewards of the rising demand for functional foods high in fiber. Since fiber helps control blood sugar levels, research has shown that this particular rice type is linked to weight reduction. All retail outlets are now seeing an increase in the popularity of this method of quickening weight reduction. The consumption of organic thin brown rice has increased as a result of the trend toward organic food and the belief that such goods are safer.

Brown Rice Market: Restraints

Volatility in the price of rice limits the market growth

Rice price fluctuation greatly hinders global brown rice market growth since the price of thin brown rice is heavily reliant on the price of white rice. The world's second-most popular grain is rice. In many nations, it is a common food. It is mostly made in Asia and South Asia and traded all over the world. During the past ten years, countries in Europe and North America have contributed much more to global rice imports. Yet, due to its reliance on the weather, its price is extremely unpredictable. Thus, the volatility in the price of rice is expected to dominate the market growth.

Brown Rice Market: Opportunities

Increasing demand for rice from developed and developing nations provides a lucrative opportunity

Globally changing lifestyles and growing per capita incomes are driving up demand for upscale, high-quality cuisine. According to Tridge, the demand for basmati rice in the European Union would increase by 70% between 2020 and 21. Moreover, India shipped 231,930 metric tonnes of basmati rice to the EU between April 2020 and November 2020. The USDA also anticipates a 52.5 million tonne increase in aromatic rice imports from the current 1,1 million tonne level. The global brown rice market is growing as a consequence of the increased demand for premium-quality fragrant rice, which is fostering industry growth.

Brown Rice Market: Challenges

High cost of brown rice act as a major challenge to the market expansion

Since there is less oil in the bran layer of brown rice than in white rice, brown rice has a shorter shelf life. Since it takes more resources to transport and store brown rice while keeping its quality, it is more costly. All the essential vitamins, minerals, and oils are present in brown rice bran, but the same oils also speed up the pace of deterioration. Brown rice tends to be more expensive since it does contain certain nutrients, therefore even if the milling process takes longer to generate the completed product, people will pay a premium for it. White rice typically costs $2.50 for a 32-ounce bag, while brown rice costs $2.75 for a 16-ounce bag, according to Walmart 2021. Thus, the high cost of brown rice is expected to act as a major challenge for market growth over the forecast period.

Brown Rice Market: Segmentation

The global brown rice industry is segmented based on nature, length, type, distribution channel, and region.

Based on nature, the global market is bifurcated into conventional and organic. The organic segment is growing at the highest CAGR during the forecast period. As more people recognize the value of eating healthier food and realize that environmentally sustainable practices are healthier and more nutrient-rich for consumers, the demand for organic rice is rising. Organic brown rice is a great source of beneficial nutrients including fiber, phytochemicals, and important minerals while being low in calories. Whole grains assist in lowering the risk of heart disease and some forms of cancer in addition to maintaining appropriate weight control and digestive health. Due to the UK's dominant role in rice production and the absence of traditional consumption, Northwest Europe accounts for the majority of consumer interest. Brown rice with organic and fair-trade labels has more prospects as there is a rising demand for healthy, sustainable foods.

Based on the length, the global brown rice industry is segmented into short-grain brown rice, medium-grain brown rice, and long-grain brown rice. The long-grain brown rice segment is expected to dominate the market throughout the forecast period. Due to its increased usage, long grain has a larger market share globally. Long grains are increasingly employed in social events, pilafs, sautés, and other recipes because they are solid, plump, and undetectable after cooking. Compared to other foods, they take longer to cook. For long brown grain rice to grow successfully, the soil must be rich in nutrients and warm. Although long-grain rice is farmed all over the world, the main regions for cultivation are China, the United States, Thailand, and South America, where the environment is ideal for growing the crop.

Based on the type, the global brown rice market is divided into sweet brown rice and brown basmati rice. The brown basmati rice segment is expected to hold the largest market share during the forecast period. The growth in the segment is attributed to its primary uses in food products and the shift in people's preferences for outside food over a diet full of nutrient-dense foods. Because of its low GI and high fiber content, brown basmati rice is recognized as one of the greatest varieties of rice in the world. Eating heart-healthy grains, such as brown basmati rice, and maintaining a diet high in nutrients have been linked to a decreased risk of heart disease. According to FAO, brown basmati rice offers roughly 20% more fiber than other forms of brown rice and more than the white variety, which is promoting segment growth.

Based on the distribution channel, the global brown rice industry is segmented into department stores, grocery stores, super/ hyper stores and online retailers.

Recent Developments:

• In September 2022, the largest Hispanic-owned food firm in the US, Goya Foods, just opened its very own online shop. A comprehensive range of in-demand home necessities and specialty goods, including GOYA® Adobo, Sazón, Chipotles, Anchovy Stuffed Olives, Rice, and Beans, are available to buy on Goya's new online store.
• In February 2022, The Ebro Group reached a legally binding agreement to acquire the assets that comprise InHarvest, Inc.'s company through its US subsidiary Riviana Foods.
• In September 2022, by merging the Daawat MasterChef culinary experience to create a "Rice with Spice" trip using a variety of Ready to Cook Biryani Kits, LT Foods, with its rich tradition of Daawat, the Finest, and Basmati Rice for Biryani, is moving forward tremendously.

Brown Rice Market Report Scope:

Brown Rice Market: Regional Analysis

The Asia Pacific is expected to dominate the market during the forecast period

The Asia Pacific is expected to dominate the global brown rice market during the forecast period. The existence of the largest producer and the top consumer of grain is responsible for regional growth. Thailand is the top exporter of rice in the world, with India, Pakistan, and Thailand being the primary producers in the Asia Pacific region. For instance, according to the World Economic Forum, with a total rice export of about $16 billion in 2019, India, Thailand, Pakistan, and Vietnam were major net rice exporters. Increased consumer discretionary spending has made it possible for customers to purchase health-improving goods. The Asia-Pacific region's reliance on rice and thin brown rice as a main food source is boosting the market's expansion. Growth in the region will be boosted by dietary reforms and lifestyle modifications.

For instance, as per the survey by Habbit, almost 70% of respondents indicate a greater propensity than before to modify their diets to improve their health. Thus, the aforementioned facts support the industry growth during the forecast period.

Europe is expected to grow at the highest CAGR over the forecast period. Special rice and whole grains are quite popular in this region. Furthermore, the region has a significant possibility for product demand from customers who are concerned about their health to increase immunity and enhance overall health. The market in this region is growing as more companies are entering markets in Europe including Germany, Italy, and Spain.

North America is growing significantly during the forecast period. The growth in the North American region is owing to the growing obesity, rising health consciousness, and increasing per capita income. For instance, according to the National Health and Nutrition Examination Survey (NHANES), the prevalence of obesity in the US rose from 30.5% to 41.9% from 1999 to 2000 to March 2020. The prevalence of extreme obesity rose from 4.7% to 9.2% throughout the same period.

Brown Rice Market: Competitive Analysis

The global brown rice market is dominated by players like:

• Asia Golden Rice Co. Ltd.
• T.K. Ricemill and Ash
• KRBL Limited
• Daawat
• Kohinoor Foods Limited
• Amira Nature Foods Ltd.
• Shiva Shellac and Chemicals
• New Bharat Group Rice Mills
• LT Foods Ltd.
• Sukoyaka Brown Rice
• Kikkoman Corporation
• Lundberg Family Farms
• Chandrika Group of Mills
• Pride India FMCG Limited
• Riviana Foods Inc.
• Ebro Foods
• Agistin Biotech Pvt. Ltd.
• SunFoods LLC.
• Hain Celestial Group

The global brown rice market is segmented as follows:

By Nature

• Conventional
• Organic

By Length

• Short-grain Brown Rice
• Medium-grain Brown Rice
• Long-grain Brown Rice

By Type

• Sweet Brown Rice
• Brown Basmati Rice        

By Distribution Channel

• Department Stores
• Grocery Stores
• Super/ hyper Stores
• Online Retailers

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa